Is Mezzo Mix profitable to sell on Amazon Germany?

Flapen scores Mezzo Mix 35 out of 100 on Amazon Germany, a Fail. Shoppers spend €67K a year across 16 tracked products. 2 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -5.5% in the last 90 days.

How competitive is the Mezzo Mix niche on Amazon Germany?

5 brands and 20 sellers compete in Mezzo Mix on Amazon Germany. The top 5 Mezzo Mix products take 73% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Mezzo Mix?

Mezzo Mix buyers on Amazon Germany complain most about Geschmack insgesamt, Süße, and Geschmack. An estimated 0.1% of orders come back.

What does it cost to enter the Mezzo Mix niche?

Mezzo Mix sells for €8.96 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.73 to €13.58. The average product has 884 reviews, the count a new listing must catch up to.

Mezzo Mix

Fail

The top 5 brands take 100% of clicks, so Mezzo Mix is a Fail.

Flapen Score: 35
35 / 100Ranks 1,239 of 1,367 Lebensmittel & Getränke niches · −11 vs the category median of 46
Market size: €67K/yr109K searches / yr
90-day growth: -5.5%search demand this quarter
Competition: 73%top-5 click share · 5 brands · 20 sellers

Flapen Score

Mezzo Mix against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Mezzo Mix is stronger. Inside it, weaker.

35Fail

This niche Category average

See the method

Market

The Mezzo Mix market on Amazon at a glance

Shoppers on Amazon Germany searched for Mezzo Mix 109K times last year and spent an estimated €67K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €67K a year.

Searches, last 12 months: 109K
Growth, 90 days vs prior 90: -5.5%
Conversion, latest week: 6.9%
Market size, estimated: €67Ka year
Top search term: amazon cola26K searches a year

02 · Price

A sale here is worth €8.96.

Listings sell for €8.96 on average, from €3.73 to €13.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €8.96 that is €7K to €9K a year per listing.

Average price: €8.96under the $15 to $100 sweet spot
Price range: €3.73–€13.58
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 750–1,000
Revenue per listing a year: €7K–€9K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #161 within Getränke, Kaffee & Tee. It carries 884 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 14.2%
Average rank: #161in Getränke, Kaffee & Tee
Average rating: 4.53 starsAmazon Germany average 4.37 stars
Average reviews: 884per listing
Listings tracked: 16

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months: 7
Successful launches: 2Amazon's first-year sales bar
Average brand age: 61 months

Products

Top Mezzo Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Brand 166%
Brand 229%
Brand 32%
Brand 42%
Brand 51%
Open — no brand owns it (0%)

Demand

Mezzo Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Mezzo Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

amazon cola26K/yr +31.6%3.4% conv.
schwip schwap28K/yr -20.9%12.3% conv.
cola mix14K/yr +19.6%3.3% conv.
amazon energy drink11K/yr -50.5%1.7% conv.
cola amazon7K/yr +79.5%2.7% conv.
schwipp schwapp7K/yr -3.1%13.9% conv.
energy drink amazon5K/yr +33.9%1.7% conv.
amazon energy4K/yr -44.4%3.3% conv.
cola orange3K/yr +24.1%3.1% conv.
energise2K/yr -70.3%1.4% conv.

Reviews and returns

What reviews say buyers love and hate about Mezzo Mix

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Geschmack insgesamt”

34%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Schmeckt”

A buyer, on “Geschmack insgesamt”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Mezzo Mix questions

Answered from the same tracked data.

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