Is mezzo mix profitable to sell on Amazon Germany?

The niche generates €67K/yr across 16 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (35/100).

How competitive is the mezzo mix niche?

5 brands and 20 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mezzo mix?

Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.

What does it cost to enter the mezzo mix niche?

Listings span €3.73–€13.58; the average listing price is €8.96 (sweet spot $15–$100). The average incumbent carries 884 reviews — the moat a new listing must climb.

mezzo mix

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good884

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€8.96

avg listing price — sweet spot $15–$100

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad€67K

€67K/yr · 109K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad€3.73–€13.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, mezzo mix is a €67K/yr Amazon Germany market (109K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

mezzo mix market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: €112K–€134K; units × avg price
Conversion rate: 6.9%
Avg BSR: #161
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 14.2%
Avg brand age: 61 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

by Amazon66%
SCHWIPSCHWAP29%
Coca-Cola2%
Paderborner2%
Power-G1%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 37 weeks — -5.5% search growth over the last 90 days.

Open Trend

Top mezzo mix search terms

amazon cola26K/yr +31.6%3.4% conv.
schwip schwap28K/yr -20.9%12.3% conv.
cola mix14K/yr +19.6%3.3% conv.
amazon energy drink11K/yr -50.5%1.7% conv.
cola amazon7K/yr +79.5%2.7% conv.
schwipp schwapp7K/yr -3.1%13.9% conv.
energy drink amazon5K/yr +33.9%1.7% conv.
amazon energy4K/yr -44.4%3.3% conv.
cola orange3K/yr +24.1%3.1% conv.
energise2K/yr -70.3%1.4% conv.

All search terms

Top mezzo mix products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

by Amazon Cola-Mix Orange 24 x 330ml

by Amazon€9.394.4★684 rev

by Amazon Energise Zero 24 x 250ml

by Amazon€8.284.5★190 rev

by Amazon Cola 24 x 330ml

by Amazon€9.674.3★178 rev

SCHWIPSCHWAP Das Original Koffeinhaltiges Cola-Erfrischungsgetränk mit Orange in Flaschen aus 100% recyceltem Material EINWEG (6 x 1.25 l)

SCHWIPSCHWAP€6.374.6★518 rev

SCHWIPSCHWAP Das Original Koffeinhaltiges Cola-Erfrischungsgetränk mit Orange EINWEG Dose (24 x 0.33 l)

SCHWIPSCHWAP€13.584.5★1,463 rev

Newest

by launch date

Paderborner Limo Cola-Mix Orange Erfrischungsgetränk mit Cola & Orange EINWEG (24 x 0.5 L Dose)

Paderborner€12.851 rev

3mo ago

by Amazon Cola 6x1.5L

by Amazon€3.7361 rev

3mo ago

by Amazon Energise Zero 24 x 250ml

by Amazon€8.28190 rev

9mo ago

by Amazon Energise Original 24 x 250ml

by Amazon€7.92251 rev

9mo ago

by Amazon Cola 24 x 330ml

by Amazon€9.67178 rev

10mo ago

What buyers say about mezzo mix

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt40%

“schmeckt super”

Preis-Leistungs-Verhältnis17%

“Super Preis/Leistung”

Geschmack8%

“Super Geschmack”

Qualität insgesamt4%

“Solides Produkt”

Energieniveau4%

“Energy”

Süße4%

“genau richtig in der Balance zwischen Süße und Kohlensäure.”

Alkoholgeschmack3%

“Gutes Getränk”

Frische3%

“Schmeckt gut und erfrischend”

beworben Vs Tatsächliches Produkt2%

“wie erwartet alles ok”

Gesamtgröße1%

“Passt”

What buyers complain about

Geschmack insgesamt34%

“Schmeckt”

Süße10%

“ohne zucker lecker”

Geschmack10%

“kaum Cola-Geschmack.”

Preis-Leistungs-Verhältnis6%

“Plötzlich Preis erhöht”

Künstliche Süßstoffe3%

“Leider mit Sucralose gesüsst”

Verdünnt/wässrig2%

“Schmekt verdünnt”

Abgestanden/verfault/verwöhnt1%

“Abgestanden”

Ernährungs Gehalt1%

“Die Cola schmeckt wie abgestanden – viel Kohlensäure”

Anleitung/Benutzerhandbuch/Fehlerbehebung1%

“lieferanweisungen nicht beachtet”

Gewicht schwer1%

“Ist halt schon recht schwer”

Common questions

Is mezzo mix profitable to sell on Amazon Germany?: The niche generates €67K/yr across 16 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (35/100).
How competitive is the mezzo mix niche?: 5 brands and 20 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mezzo mix?: Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.
What does it cost to enter the mezzo mix niche?: Listings span €3.73–€13.58; the average listing price is €8.96 (sweet spot $15–$100). The average incumbent carries 884 reviews — the moat a new listing must climb.