Mezcal
FailShoppers spend an estimated $70K a year here, so Mezcal is a Fail.
- Flapen Score
- 48 / 100Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 4648
- Market size
- €70K/yr60K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 62%top-5 click share · 15 brands · 36 sellers
Flapen Score
Mezcal against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Mezcal is stronger. Inside it, weaker.
Market
The Mezcal market on Amazon at a glance
Shoppers on Amazon Germany searched for Mezcal 60K times last year and spent an estimated €70K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 3.2%
- Market size, estimated
- €70Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- mezcal51K searches a year
02 · Price
A sale here is worth €36.93.
Listings sell for €36.93 on average, from €26.55 to €63.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €36.93 that is €0 to €4K a year per listing.
- Average price
- €36.93inside the $15 to $100 sweet spot
- Price range
- €26.55–€63.24
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€4K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Bier, Wein & Spirituosen. It carries 117 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 81%
- Out of stock, average day
- 0.0%
- Average rank
- #33in Bier, Wein & Spirituosen
- Average rating
- 4.59 starsAmazon Germany average 4.37 stars
- Average reviews
- 117per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top Mezcal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LÆPOCA | Mezcal of the Year 2023 & IWSC Prämiert | Von Mexiko in die Alpen | Handgefertigt | Espadín & Joven & Artesanal | 350ml & 38% vol.
- Price
- €27.77
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 7y ago

Montelobos Espadin Mezcal | 100% aus Agave Espadín | rauchig pflanzliche Noten | 1x 0 7 l 43 2% vol
- Price
- €31.18
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 7y ago

TOPANITO Mezcal Artesanal 100% Espadín (40% vol.) (1x700ml)
- Price
- €26.55
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 6y ago

Los Muertos | Mezcal Artesanal | Authentischer Mezcal aus Oaxaca Mexiko | Silber Award Gewinner Craft Spirits Berlin 2023 | 700ml | 43% vol.
- Price
- €29.68
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 2y ago

Mezcal San Cosme | Premium Agaven Spirituose aus Oaxaca | echte Handwerkskunst | 100 % Espadin-Agaven | Das Beste aus Mexiko | 700 ml | 40 % Vol.
- Price
- €32.83
- Rating
- 4.6/5
- Reviews
- 303
- Age
- 13y ago
Trending
estimated 90-day click momentum
LÆPOCA | Mezcal of the Year 2023 & IWSC Prämiert | Von Mexiko in die Alpen | Handgefertigt | Espadín & Joven & Artesanal | 350ml & 38% vol.
- Price
- €27.77
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 7y ago

Mezcal Amarás | Espadin | 700 ml | Aus süßen Espadin-Agaven | In Handarbeit hergestellt | Mit überwältigender natürlicher Komplexität
- Price
- €31.69
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 5y ago

Los Siete Misterios Mezcal Doba-Yej 44% Vol
- Price
- €41.32
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 8y ago

Los Muertos | Mezcal Artesanal | Authentischer Mezcal aus Oaxaca Mexiko | Silber Award Gewinner Craft Spirits Berlin 2023 | 700ml | 43% vol.
- Price
- €29.68
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 2y ago

Gusano Rojo Mezcal mit Wurm in der Flasche 0 7 Liter + The Glencairn Glas Stölzle 2 Stück + Schiefer Glasuntersetzer eckig ca. 9 5 cm Ø 2 Stück
- Price
- €37.77
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 8y ago
Newest
by launch date
Los Muertos | Mezcal Artesanal | Authentischer Mezcal aus Oaxaca Mexiko | Silber Award Gewinner Craft Spirits Berlin 2023 | 700ml | 43% vol.
- Price
- €29.68
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 2y ago

Mezcal Ajal | 100% Cenizo Agave | IWSC Gold prämiert - Artesanal - Handgefertigt in Durango Mexiko | Leicht rauchig und mild Perfekt für Cocktails oder zum puren Genuss | 40.5%
- Price
- €34.99
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 2y ago

LÆPOCA | Mezcal of the Year 2023 & IWSC Prämiert | Von Mexiko in die Alpen | Mezcal der attraktive Bruder eines exklusiven Tequilas | Handgefertigt | Espadín & Joven & Artesanal | 500ml & 38% vol.
- Price
- €37.40
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 3y ago

LÆPOCA Mezcal Premium Tasting-Set | Von Mexiko in die Alpen | Handgefertigt | 3 x 100 ml | Espadin 38% vol. | Ensamble 46% vol. | Cuishe 46% vol. | Mezcal of the Year 2023
- Price
- €44.06
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 3y ago

ORO DE OAXACA Mezcal Artesanal 700ml 40% vol. - Premium Spirituose aus 100% Espadin-Agave mit einem Maguey-Wurm Oaxaca - Mexiko 38% vol Flasche 700ml
- Price
- €43.93
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
36
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 99%
Open market
21%
- LÆPOCA22%
- Montelobos20%
- Topanito12%
- LOS MUERTOS10%
- Mezcal San Cosme8%
- Los Siete Misterios6%
Demand
Mezcal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Mezcal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mezcal51K/yr
- mezcal mit wurm5K/yr
- mescal3K/yr
Reviews and returns
What reviews say buyers love and hate about Mezcal
We read the reviews and the return reasons for every product selling here.
“Schmeckt wie der letzte Fusl”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mezcal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









