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Mexican

Fail

The top 5 brands take 100% of clicks, so Mexican is a Fail.

Flapen Score
41
41 / 100
Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46
Market size
€182K/yr211K searches / yr
90-day growth
+29.2%search demand this quarter
Competition
97%top-5 click share · 2 brands · 37 sellers

Flapen Score

Mexican against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Mexican is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mexican market on Amazon at a glance

Shoppers on Amazon Germany searched for Mexican 211K times last year and spent an estimated €182K. All 2 brands take every click. Demand peaks in Jun. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €182K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
+29.2%
Conversion, latest week
12.1%
Market size, estimated
€182Ka year
Peak month
June1.7× the quietest month
Top search term
tajine gewürz63K searches a year

02 · Price

A sale here is worth €7.14.

Listings sell for €7.14 on average, from €5.42 to €8.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At €7.14 that is €18K to €21K a year per listing.

Average price
€7.14under the $15 to $100 sweet spot
Price range
€5.42–€8.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
€18K–€21K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #275 within Gewürze & Fix-Produkte. It carries 5,950 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#275in Gewürze & Fix-Produkte
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
5,950per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Mexican products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

€0€27K€55K€82K€109K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

37

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • Tajin97%
  • Herbaria3%

Demand

Mexican search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.7×

Search terms

Top Mexican search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tajine gewürz63K/yr
  • tajin84K/yr
  • jalapeno17K/yr
  • tajin gewürz9K/yr
  • mexikanische lebensmittel11K/yr
  • mexican food6K/yr
  • tajin gewürze3K/yr

Reviews and returns

What reviews say buyers love and hate about Mexican

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Geschmack insgesamt”
22%of negative reviews mention “Salzgehalt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Salzig, Sauer, leicht scharf”
A buyer, on “Salzgehalt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mexican questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data