merlot rotwein
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Review moat
Great310.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€16.63avg listing price — sweet spot $15–$100
Price range
Great€6.45–€49.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Bad€99K€99K/yr · 43K searches
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, merlot rotwein is a €99K/yr Amazon Germany market (43K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
merlot rotwein market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- €100K–€133K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #675
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 52%
- Out of stock
- 4.5%
- Avg brand age
- 89 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
20
Top-5 brand share
74%
Top 20: 99%
Top-5 click share
50%
Top 20: 89%
Open market
23%
- Grand Sud34%
- Félix Solís27%
- Felix Solis6%
- WINE BOX4%
- by Amazon3%
- Terra-Vinum3%
Demand
Weekly Amazon search volume, last 28 weeks — -21.8% search growth over the last 90 days.Top merlot rotwein search terms
- merlot8K/yr
- rotwein bag in box7K/yr
- mucho mas7K/yr
- bag in box rotwein4K/yr
- grand sud merlot4K/yr
- merlot rotwein8K/yr
- mucho mas wein5K/yr
Top merlot rotwein products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grand Sud - Merlot aus Süd-Frankreich - Sortentypischer Trocken Rotwein - Großpackungen Wein Bag in Box 3l (1 x 3 L)
Grand Sud€9.694.2★1,011 rev
Felix Solis Mucho Mas BIB Bag in Box Tinto 3L
Félix Solís€14.514.4★52 rev
Grand Sud - Merlot aus Süd-Frankreich - Sortentypischer Trocken Rotwein - Großpackungen Wein Bag in Box 5l (1 x 5 L)
Grand Sud€13.974.2★1,011 rev
Wein Mucho Mas Tinto - Felix Solis - Rotwein Spanien (6)
Felix Solis€49.014.9★16 rev
Felix Solis Mucho Mas Bag in Box Blanco 3L
Félix Solís€14.084.3★9 rev
Newest
by launch date
by Amazon Tempranillo Spanischer Rotwein Beutel in einer Box 3 l 1 Packung
by Amazon€7.7418 rev
Mucho Más Rosado trocken sortenreines Weinpaket + VINOX Winecards (6x0 75l)
VINOX€49.930 rev
Félix Solís Mucho Más Tinto - Black Edition - Rotwein aus Spanien - 6 x 0 75L
Terra-Vinum€36.050 rev
BotteBuona Italienischer Rotwein Ausgewogen und Aromatisch 11 5 % Vol. 3 L Bag-in-Box
Botte Buona€6.9712 rev
Mucho Mas BIB Bag in Box Rosado 3L
Félix Solís€14.607 rev
Trending
90-day click momentumby Amazon Tempranillo Spanischer Rotwein Beutel in einer Box 3 l 1 Packung
by Amazon€7.743.6★
Mucho Más Rosado trocken sortenreines Weinpaket + VINOX Winecards (6x0 75l)
VINOX€49.930.0★
Felix Solis Vina Albali BIB Bio Eco Tinto Tempranillo trocken (1 x 3 l)
Félix Solís€8.303.9★
Wine Box Dornfelder Landwein Rhein trocken Bag-in-Box (1 x 3 l) | 3 l (1er Pack)
WINE BOX€7.513.9★
Beau de France - Merlot samtiger und fruchtiger Rotwein Bag-in-Box 5L (1 x 5L)
ボー・ド・フランス€15.714.2★
What buyers say about merlot rotwein
What buyers praise and complain about, mined from review topics.What buyers love
“dazu so eine leichte Würze, die man schnell wahrnimmt,”
“geschmacklich gut”
“Preis - Leistung gut”
“Guter Geschmack”
“Super Qualität”
“Leicht trinkbar”
“So bleibt der Wein auch über längere Zeit noch frisch, das ist gut gelöst”
“Fazit: Der Merlot bietet ein Wechselspiel von Süße”
“fast samtige Farbe auf, die sofort Lust auf den ersten Schluck macht.”
“zu Mahlzeiten gut geeignet”
What buyers complain about
“Der Wein schmeckt das erste Mal muffig, bin enttäuscht”
“Die Box war undicht”
“Qualitätsabfall”
“Der Abgang ist sauer”
“Lieferanweisung nicht eingehalten”
“der Geschmack macht keinen Unterschied.”
“Zu süß”
“hat 11% Alkoholgehalt”
“Geht gar nicht”
Common questions
- Is merlot rotwein profitable to sell on Amazon Germany?
- The niche generates €99K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the merlot rotwein niche?
- 21 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in merlot rotwein?
- Top complaints mined from reviews: Geschmack insgesamt, Auslaufsicher, Qualität insgesamt. The return rate is 0.1%.
- What does it cost to enter the merlot rotwein niche?
- Listings span €6.45–€49.93; the average listing price is €16.63 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.