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Merlot Rotwein

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -21.8% this quarter, so Merlot Rotwein is a Maybe.

Flapen Score
59
59 / 100
Top 6% of 1,367 Lebensmittel & Getränke niches · +13 vs the category median of 46
Market size
€99K/yr43K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
50%top-5 click share · 21 brands · 20 sellers

Flapen Score

Merlot Rotwein against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Merlot Rotwein is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merlot Rotwein market on Amazon at a glance

Shoppers on Amazon Germany searched for Merlot Rotwein 43K times last year and spent an estimated €99K. The top 5 brands take 74% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €99K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
13.7%
Market size, estimated
€99Ka year
Top search term
merlot8K searches a year

02 · Price

A sale here is worth €16.63.

Listings sell for €16.63 on average, from €6.45 to €49.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €16.63 that is €2K to €4K a year per listing.

Average price
€16.63inside the $15 to $100 sweet spot
Price range
€6.45–€49.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #675 within Bier, Wein & Spirituosen. It carries 310 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
87%
Out of stock, average day
4.5%
Average rank
#675in Bier, Wein & Spirituosen
Average rating
4.22 starsAmazon Germany average 4.37 stars
Average reviews
310per listing
Listings tracked
31

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Merlot Rotwein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

20

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

50%

Top 20: 89%

Open market

23%

  • Brand 134%
  • Brand 227%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Merlot Rotwein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Merlot Rotwein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • merlot8K/yr
  • rotwein bag in box7K/yr
  • mucho mas7K/yr
  • bag in box rotwein4K/yr
  • grand sud merlot4K/yr
  • merlot rotwein8K/yr
  • mucho mas wein5K/yr

Reviews and returns

What reviews say buyers love and hate about Merlot Rotwein

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Alkoholgeschmack”
24%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Der Wein schmeckt das erste Mal muffig, bin enttäuscht”
A buyer, on “Geschmack insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Merlot Rotwein questions

Answered from the same tracked data.