Mehl
FailDemand is soft, at -34.3% this quarter, so Mehl is a Fail.
- Flapen Score
- 45 / 100Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 4645
- Market size
- €118K/yr223K searches / yr
- 90-day growth
- -34.3%search demand this quarter
- Competition
- 56%top-5 click share · 13 brands · 36 sellers
Flapen Score
Mehl against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Mehl is stronger. Inside it, weaker.
Market
The Mehl market on Amazon at a glance
Shoppers on Amazon Germany searched for Mehl 223K times last year and spent an estimated €118K. The top 5 brands take 74% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €118K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- -34.3%
- Conversion, latest week
- 12.0%
- Market size, estimated
- €118Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- mehl168K searches a year
02 · Price
A sale here is worth €4.43.
Listings sell for €4.43 on average, from €0.47 to €23.90. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At €4.43 that is €11K to €13K a year per listing.
- Average price
- €4.43under the $15 to $100 sweet spot
- Price range
- €0.47–€23.90
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- €11K–€13K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Koch- & Backzutaten. It carries 538 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 76%
- Out of stock, average day
- 0.0%
- Average rank
- #116in Koch- & Backzutaten
- Average rating
- 4.67 starsAmazon Germany average 4.37 stars
- Average reviews
- 538per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Mehl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aurora Weizenmehl Type 405 Klassik 1kg
- Price
- €1.41
- Rating
- 4.6/5
- Reviews
- 217
- Age
- 10y ago

Diamant Weizenmehl Extra Type 405 1 kg
- Price
- €1.31
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 16y ago

Alnatura Bio Mehl Weizen-Vollkorn 1 kg
- Price
- €1.23
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 7y ago

Alnatura Bio Mehl Weizen Typ 550 1kg
- Price
- €1.36
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 9y ago

Gut & Günstig Qualitäts Weizenmehl Type 405 10 x 1000g
- Price
- €13.68
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 2y ago
Trending
estimated 90-day click momentum
Diamant Weizenmehl Extra Type 405 1 kg
- Price
- €1.31
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 16y ago

Caputo Farina Pizzeria Tipo 00/Pizzamehl 1 kg.
- Price
- €3.28
- Rating
- 4.6/5
- Reviews
- 1,599
- Age
- 7y ago

Alnatura Bio Weizen Mehl Typ 1050 1 kg
- Price
- €1.45
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 7y ago

Dr. Oetker Frische Hefe 42 g
- Price
- €0.47
- Rating
- 4.7/5
- Reviews
- 174
- Age
- 18y ago

Weizenmehl Type 550 2 5 kg
- Price
- €4.42
- Rating
- 4.9/5
- Reviews
- 93
- Age
- 6y ago
Newest
by launch date
Caputo - DELICRET - 6x 1kg Caputo Mehl 14% Eiweiß Manitoba ORO Tipo 0 | das Mehl für lange Gehzeiten bis 72H
- Price
- €21.79
- Rating
- 4.8/5
- Reviews
- 89
- Age
- 1y ago

Alnatura Bio Buchweizenmehl 500 g
- Price
- €2.32
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 1y ago

Gut & Günstig Qualitäts Weizenmehl Type 405 10 x 1000g
- Price
- €13.68
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 2y ago

Herzberger Bio Naturland Weizen Mehl Typ 550 1kg
- Price
- €1.84
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 4y ago

Alnatura Bio Mehl Weizen Typ 550 1.00 kg
- Price
- €1.68
- Rating
- 4.8/5
- Reviews
- 98
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
36
Est. top-5 brand share
74%
Top 20: 97%
Est. top-5 click share
56%
Top 20: 99%
Open market
21%
- Alnatura29%
- Aurora16%
- Diamant14%
- H-O8%
- Jeden Tag7%
- Rosenmehl5%
Demand
Mehl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Mehl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mehl168K/yr
- weizenmehl17K/yr
- flour10K/yr
- meh11K/yr
- mehl 40510K/yr
- weizenmehl 4057K/yr
Reviews and returns
What reviews say buyers love and hate about Mehl
We read the reviews and the return reasons for every product selling here.
“Leider ist es absolut nicht mein Geschmack”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mehl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









