Is mehl profitable to sell on Amazon Germany?

The niche generates €118K/yr across 21 tracked products. 90-day search growth is -34.3%. Flapen's verdict: Skip it (45/100).

How competitive is the mehl niche?

13 brands and 36 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in mehl?

Top complaints mined from reviews: Geschmack insgesamt, Haltbarkeit, Allergien. The return rate is 0.0%.

When does demand for mehl peak?

Demand peaks in Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the mehl niche?

Listings span €0.47–€23.90; the average listing price is €4.43 (sweet spot $15–$100). The average incumbent carries 538 reviews — the moat a new listing must climb.

mehl

Skip it

Soft demand (-34.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good538.1

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€0.47–€23.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€118K

€118K/yr · 223K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad€4.43

avg listing price — sweet spot $15–$100

Growth

Bad-34.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, mehl is a €118K/yr Amazon Germany market (223K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

mehl market data

Units sold / yr: 50K–60K; avg 2,500–3,000/product
Revenue / yr: €222K–€266K; units × avg price
Conversion rate: 12.0%
Avg BSR: #116
Page quality: 0%
Prime: 76%
Sponsored: 19%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

74%

Top 20: 97%

Top-5 click share

56%

Top 20: 99%

Open market

21%

Alnatura29%
Aurora16%
Diamant14%
H-O8%
Jeden Tag7%
Rosenmehl5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.3% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.0×

Open Trend

Top mehl search terms

mehl168K/yr -35.3%3.9% conv.
weizenmehl17K/yr -29.8%3.9% conv.
flour10K/yr -20.8%3.4% conv.
meh11K/yr -22.4%0.1% conv.
mehl 40510K/yr -41.4%3.5% conv.
weizenmehl 4057K/yr -44.7%3.9% conv.

All search terms

Top mehl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aurora Weizenmehl Type 405 Klassik 1kg

Aurora€1.414.6★217 rev

Diamant Weizenmehl Extra Type 405 1 kg

Diamant€1.314.2★32 rev

Alnatura Bio Mehl Weizen-Vollkorn 1 kg

Alnatura€1.234.6★287 rev

Alnatura Bio Mehl Weizen Typ 550 1kg

Alnatura€1.364.7★246 rev

Gut & Günstig Qualitäts Weizenmehl Type 405 10 x 1000g

H-O€13.684.7★42 rev

Newest

by launch date

Caputo - DELICRET - 6x 1kg Caputo Mehl 14% Eiweiß Manitoba ORO Tipo 0 | das Mehl für lange Gehzeiten bis 72H

--€21.7989 rev

1y ago

Alnatura Bio Buchweizenmehl 500 g

Alnatura€2.32145 rev

1y ago

Gut & Günstig Qualitäts Weizenmehl Type 405 10 x 1000g

H-O€13.6842 rev

2y ago

Herzberger Bio Naturland Weizen Mehl Typ 550 1kg

herzberger€1.8483 rev

4y ago

Alnatura Bio Mehl Weizen Typ 550 1.00 kg

Alnatura€1.6898 rev

5y ago

What buyers say about mehl

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt34%

“Super Produkt”

Backen23%

“Beste Basis für gute Baguettes”

Geschmack insgesamt8%

“Gutes Mehl”

Preis-Leistungs-Verhältnis5%

“Top Preis/Leistung”

Kochanleitung5%

“sehr gutes All-purpose Mehl”

Benutzerfreundlichkeit4%

“Gut zu verarbeiten”

Sauer4%

“Sauerteig Anstellgut gelingt top damit”

beworben Vs Tatsächliches Produkt3%

“Produkt wie beschrieben”

Geschmack3%

“Guter Geschmack”

Ernährungs Gehalt2%

“Buchweizenmehl möchte ich immer zu Hause haben, weil glutenfrei”

What buyers complain about

Geschmack insgesamt17%

“Leider ist es absolut nicht mein Geschmack”

Haltbarkeit17%

“Erstens war es nur noch drei Monate haltbar”

Allergien17%

“Bin hochgradig allergisch auf lupine”

Abgestanden/verfault/verwöhnt17%

“Viel zu kurzes MHD, altes Mehl”

Funktionalität insgesamt17%

“Geht leider nicht gut auf”

Kochanleitung8%

“Roggen-Vollkornmehl nur bedingt für klassische Backrezepte geeignet”

Common questions

Is mehl profitable to sell on Amazon Germany?: The niche generates €118K/yr across 21 tracked products. 90-day search growth is -34.3%. Flapen's verdict: Skip it (45/100).
How competitive is the mehl niche?: 13 brands and 36 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in mehl?: Top complaints mined from reviews: Geschmack insgesamt, Haltbarkeit, Allergien. The return rate is 0.0%.
When does demand for mehl peak?: Demand peaks in Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the mehl niche?: Listings span €0.47–€23.90; the average listing price is €4.43 (sweet spot $15–$100). The average incumbent carries 538 reviews — the moat a new listing must climb.