How competitive is the Mehl niche on Amazon Germany?

13 brands and 36 sellers compete in Mehl on Amazon Germany. The top 5 Mehl products take 56% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in Mehl?

Mehl buyers on Amazon Germany complain most about Geschmack insgesamt, Haltbarkeit, Allergien, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Mehl niche?

Mehl sells for €4.43 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.47–€23.90. The average incumbent carries 538 reviews — the moat a new listing must climb.

Mehl

soft demand (-34.3% this quarter) — Mehl doesn't clear our bar today.

Flapen Score

Skip it

Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46

This niche Category average · 1,367 niches

Is Mehl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mehl is a €118K/yr Amazon Germany market (223K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Mehl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.3% over the last 90 days and 12.0% of searches end in a purchase.

€118K

revenue / yr

Units sold / yr60K

Search volume / yr-34.3%223K

Conversion rate12.0%

Avg price€4.43

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers13 · 36

Top-5 product click share56%

Open market26%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 21 products

Top Mehl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Aurora Weizenmehl Type 405 Klassik 1kg

Price: €1.41
Rating: 4.6/5
Reviews: 217
Age: 10y ago

Diamant Weizenmehl Extra Type 405 1 kg

Price: €1.31
Rating: 4.2/5
Reviews: 32
Age: 16y ago

Alnatura Bio Mehl Weizen-Vollkorn 1 kg

Price: €1.23
Rating: 4.6/5
Reviews: 287
Age: 7y ago

Alnatura Bio Mehl Weizen Typ 550 1kg

Price: €1.36
Rating: 4.7/5
Reviews: 246
Age: 9y ago

Gut & Günstig Qualitäts Weizenmehl Type 405 10 x 1000g

Price: €13.68
Rating: 4.7/5
Reviews: 42
Age: 2y ago

Newest

by launch date

Caputo - DELICRET - 6x 1kg Caputo Mehl 14% Eiweiß Manitoba ORO Tipo 0 | das Mehl für lange Gehzeiten bis 72H

Price: €21.79
Rating: 4.8/5
Reviews: 89
Age: 1y ago

Alnatura Bio Buchweizenmehl 500 g

Price: €2.32
Rating: 4.8/5
Reviews: 145
Age: 1y ago

Gut & Günstig Qualitäts Weizenmehl Type 405 10 x 1000g

Price: €13.68
Rating: 4.7/5
Reviews: 42
Age: 2y ago

Herzberger Bio Naturland Weizen Mehl Typ 550 1kg

Price: €1.84
Rating: 4.7/5
Reviews: 83
Age: 4y ago

Alnatura Bio Mehl Weizen Typ 550 1.00 kg

Price: €1.68
Rating: 4.8/5
Reviews: 98
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

Top-5 brand share

74%

Top 20: 97%

Top-5 click share

56%

Top 20: 99%

Open market

21%

Alnatura29%
Aurora16%
Diamant14%
H-O8%
Jeden Tag7%
Rosenmehl5%

Mehl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume223KCVR12.0%Products21Brands13Top 5 Brands74%OOS Rate0.0%Rating4.7★Reviews538Avg BSR#116

Peak months: Nov · busiest ÷ quietest = 2.0×

Top Mehl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mehl168K/yr -35.3%3.9% conv.
weizenmehl17K/yr -29.8%3.9% conv.
flour10K/yr -20.8%3.4% conv.
meh11K/yr -22.4%0.1% conv.
mehl 40510K/yr -41.4%3.5% conv.
weizenmehl 4057K/yr -44.7%3.9% conv.

What reviews say buyers love and hate about Mehl

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Qualität insgesamt34%

“Super Produkt”

Backen23%

“Beste Basis für gute Baguettes”

Geschmack insgesamt8%

“Gutes Mehl”

Preis-Leistungs-Verhältnis5%

“Top Preis/Leistung”

Kochanleitung5%

“sehr gutes All-purpose Mehl”

What buyers complain about

92% of reviews

Geschmack insgesamt17%

“Leider ist es absolut nicht mein Geschmack”

Haltbarkeit17%

“Erstens war es nur noch drei Monate haltbar”

Allergien17%

“Bin hochgradig allergisch auf lupine”

Abgestanden/verfault/verwöhnt17%

“Viel zu kurzes MHD, altes Mehl”

Funktionalität insgesamt17%

“Geht leider nicht gut auf”

Common Mehl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mehl 45/100 on Amazon Germany — Skip it. The niche generates €118K/yr across 21 tracked products. Search demand moved -34.3% over the last 90 days.