Is Meersalz profitable to sell on Amazon Germany?

Flapen scores Meersalz 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €234K a year across 14 tracked products. Search demand grew -6.6% in the last 90 days.

How competitive is the Meersalz niche on Amazon Germany?

10 brands and 12 sellers compete in Meersalz on Amazon Germany. The top 5 Meersalz products take 70% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Meersalz?

Meersalz buyers on Amazon Germany complain most about Salzgehalt, Feucht/Trocken, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

When does demand for Meersalz peak?

Search demand for Meersalz on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Meersalz niche?

Meersalz sells for €4.26 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €0.83 to €8.20. The average product has 1,095 reviews, the count a new listing must catch up to.

Meersalz

Fail

Prices span $0.83–$8.20, mostly outside the sweet spot, so Meersalz is a Fail.

Flapen Score: 42
42 / 100Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 46
Market size: €234K/yr396K searches / yr
90-day growth: -6.6%search demand this quarter
Competition: 70%top-5 click share · 10 brands · 12 sellers

Flapen Score

Meersalz against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Meersalz is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Meersalz market on Amazon at a glance

Shoppers on Amazon Germany searched for Meersalz 396K times last year and spent an estimated €234K. The top 5 brands take 86% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €234K a year.

Searches, last 12 months: 396K
Growth, 90 days vs prior 90: -6.6%
Conversion, latest week: 13.9%
Market size, estimated: €234Ka year
Peak month: December1.4× the quietest month
Top search term: meersalz120K searches a year

02 · Price

A sale here is worth €4.26.

Listings sell for €4.26 on average, from €0.83 to €8.20. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At €4.26 that is €17K to €21K a year per listing.

Average price: €4.26under the $15 to $100 sweet spot
Price range: €0.83–€8.20
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 60K–80K
Units per listing a year: 4,000–5,000
Revenue per listing a year: €17K–€21K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Gewürze & Fix-Produkte. It carries 1,095 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #19in Gewürze & Fix-Produkte
Average rating: 4.71 starsAmazon Germany average 4.37 stars
Average reviews: 1,095per listing
Listings tracked: 14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 68 months

Products

Top Meersalz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

Brand 141%
Brand 214%
Brand 314%
Brand 410%
Brand 58%
Brand 64%
Open — no brand owns it (4 brands, 10%)

Demand

Meersalz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Meersalz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

meersalz120K/yr +0.7%7.0% conv.
meersalz grob73K/yr -6.3%12.5% conv.
grobes meersalz39K/yr +2.4%13.0% conv.
grobes salz41K/yr -18.9%11.6% conv.
salz grob34K/yr -11.9%12.3% conv.
grobes salz für salzmühle21K/yr -8.7%13.9% conv.
sea salt16K/yr -5.0%4.2% conv.
salz für mühle15K/yr +4.0%13.5% conv.
salz grob für mühle14K/yr -25.6%16.7% conv.
grobes meersalz für salzmühle6K/yr -1.4%15.9% conv.

Reviews and returns

What reviews say buyers love and hate about Meersalz

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Salzgehalt”

62%of negative reviews mention “Salzgehalt”

0.1%of orders come back

“Meersalz grob”

A buyer, on “Salzgehalt”62% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Meersalz questions

Answered from the same tracked data.

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