How competitive is the Meerrettich niche on Amazon Germany?

17 brands and 21 sellers compete in Meerrettich on Amazon Germany. The top 5 Meerrettich products take 51% of clicks and its top 5 brands hold 70% of demand.

What does it cost to enter the Meerrettich niche?

Meerrettich sells for €8.11 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.58–€36.45. The average incumbent carries 90 reviews — the moat a new listing must climb.

Meerrettich

soft demand (-37.5% this quarter) — Meerrettich doesn't clear our bar today.

Signals No Dominant Brand

Flapen Score

Skip it

Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median

This niche Category average · 1,367 niches

Is Meerrettich profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Meerrettich is a €26K/yr Amazon Germany market (58K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 46/100.

Meerrettich: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.5% over the last 90 days and 5.7% of searches end in a purchase.

€26K

revenue / yr

Units sold / yr6K

Search volume / yr-37.5%58K

Conversion rate5.7%

Avg price€8.11

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers17 · 21

Top-5 product click share51%

Open market30%

Avg brand age89 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Top Meerrettich products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

THOMY Gourmet Meerrettich mild frisch gerieben lecker zu Fisch oder Fleisch 190g Tube 1er Pack (1 x 190g)

Price: €2.11
Rating: 4.4/5
Reviews: 154
Age: 6y ago

Kühne Sahnemeerrettich 140g

Price: €1.69
Rating: 5.0/5
Reviews: 9
Age: 5mo ago

Meerrettich | Kren | Horseradish - Frische Stangenware (gewaschen 250 - 300 g)

Price: €3.21
Rating: 4.4/5
Reviews: 231
Age: 6y ago

Feldbacher Steirer Kren 6x 100g

Price: €23.89
Rating: 4.6/5
Reviews: 325
Age: 10y ago

Frischer Meerrettich | Kren | Horseradish - 2. Klasse für das Pferd (1000 g)

Price: €6.50
Rating: 4.5/5
Reviews: 114
Age: 5y ago

Newest

by launch date

Kühne Sahnemeerrettich 140g

Price: €1.69
Rating: 5.0/5
Reviews: 9
Age: 5mo ago

NEU! Auwald Kren/Meerrettich & Kapuzinerkresse Tropfen BIO Hochwertiger Auszug Extrakt Essenz & Tinktur Frei von künstlichen Zusätzen und Farbstoffen Hergestellt in Österreich 100ml

Price: €36.45
Rating: 4.6/5
Reviews: 28
Age: 1y ago

Frischer Meerrettich | Kren | Horseradish - 2. Klasse für das Pferd (1000 g)

Price: €6.50
Rating: 4.5/5
Reviews: 114
Age: 5y ago

Meerrettich Pflanze frische Kräuter Pflanze aus Nachhaltigem Anbau!

Price: €4.99
Rating: 4.6/5
Reviews: 128
Age: 6y ago

Meerrettich | Kren | Horseradish - Frische Stangenware (gewaschen 250 - 300 g)

Price: €3.21
Rating: 4.4/5
Reviews: 231
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

24%

Quast Meerrettich19%
Thomy16%
Schamel13%
Kühne13%
Feldbacher9%
Alpi Nature6%

Meerrettich demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR5.7%Products29Brands17Top 5 Brands70%OOS Rate4.7%Rating4.5★Reviews90Avg BSR#185

Top Meerrettich search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

meerrettich26K/yr -32.9%6.7% conv.
kren8K/yr -17.9%2.4% conv.
meerrettich im glas11K/yr -43.2%5.6% conv.
meerrettichwurzel5K/yr -36.1%3.5% conv.
kren meerrettich5K/yr -60.0%2.4% conv.
meerrettich frisch3K/yr -72.0%4.0% conv.

What reviews say buyers love and hate about Meerrettich

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Geschmack insgesamt21%

“schmeckt ganz gut, guter kauf”

Qualität insgesamt17%

“Qualitatives Produkt”

Geschmack17%

“Guter geschmack”

Frische12%

“was auf eine sehr frische Produktion hinweist.”

beworben Vs Tatsächliches Produkt8%

“Wie gewohnt”

What buyers complain about

88% of reviews

Geschmack38%

“Geschmacklich leider kein Lieblings Kren”

Würzigkeit25%

“Das Meerrettich Pulver ist nicht scharf genug”

Preis-Leistungs-Verhältnis13%

“Aber der Preis ist schon happig”

Verdünnt/wässrig13%

“Zu flüssig,zuviel Sahne,wenig Meerrettiggeschmack,keine Schärfe,”

Common Meerrettich questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Meerrettich 46/100 on Amazon Germany — Skip it. The niche generates €26K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -37.5% over the last 90 days.

Meerrettich buyers on Amazon Germany complain most about Geschmack, Würzigkeit, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.1%.