How competitive is the Mayonnaise niche on Amazon Germany?

11 brands and 42 sellers compete in Mayonnaise on Amazon Germany. The top 5 Mayonnaise products take 68% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Mayonnaise?

Mayonnaise buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Mayonnaise niche?

Mayonnaise sells for €3.98 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.64–€17.23. The average incumbent carries 545 reviews — the moat a new listing must climb.

Mayonnaise

pricing outside the sweet spot ($3.98 avg) — Mayonnaise doesn't clear our bar today.

Flapen Score

Skip it

Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46

This niche Category average · 1,367 niches

Is Mayonnaise profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mayonnaise is a €76K/yr Amazon Germany market (229K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 41/100.

Mayonnaise: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.0% over the last 90 days and 8.3% of searches end in a purchase.

€76K

revenue / yr

Units sold / yr30K

Search volume / yr-9.0%229K

Conversion rate8.3%

Avg price€3.98

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 42

Top-5 product click share68%

Open market17%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Top Mayonnaise products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Mayonnaise 500ml

Price: €1.72
Rating: 4.6/5
Reviews: 1,124
Age: 1y ago

Hellmanns Mayonnaise Die Cremige besonders cremige Mayo mit Freilandeiern 250 ml

Price: €2.32
Rating: 4.4/5
Reviews: 68
Age: 7mo ago

Jeden Tag Delikatess-Mayonnaise (0.5 l)

Price: €1.65
Rating: 4.6/5
Reviews: 45
Age: 1y ago

THOMY Delikatess-Mayonnaise 200ml Tube 1er Pack (1x200ml)

Price: €2.13
Rating: 4.2/5
Reviews: 304
Age: 10y ago

Kewpie Mayonnaise Japanisch 355 ml - Cremig & Glutenfrei

Price: €4.67
Rating: 4.4/5
Reviews: 1,414
Age: 15y ago

Newest

by launch date

Hellmanns Mayonnaise Die Cremige besonders cremige Mayo mit Freilandeiern 250 ml

Price: €2.32
Rating: 4.4/5
Reviews: 68
Age: 7mo ago

by Amazon Mayonnaise 500ml

Price: €1.72
Rating: 4.6/5
Reviews: 1,124
Age: 1y ago

By Amazon Remouladensauce 500ml

Price: €1.64
Rating: 4.5/5
Reviews: 438
Age: 1y ago

Hellmanns Real Mayonnaise (0.23 l)

Price: €2.23
Rating: 4.5/5
Reviews: 5
Age: 1y ago

Jeden Tag Delikatess-Mayonnaise (0.5 l)

Price: €1.65
Rating: 4.6/5
Reviews: 45
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

by Amazon41%
Hellmann's14%
Thomy12%
Kewpie8%
Jeden Tag8%
Miracel Whip5%
Open — no brand owns it (5 brands, 12%)

Mayonnaise demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume229KCVR8.3%Products15Brands11Top 5 Brands83%OOS Rate2.0%Rating4.5★Reviews545Avg BSR#61

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Mayonnaise search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mayonnaise117K/yr -1.8%10.4% conv.
mayo55K/yr -13.3%4.3% conv.
majo34K/yr -10.3%2.7% conv.
majonese14K/yr -16.2%11.1% conv.
welche mayonnaise ist die beste3K/yr -54.7%0.0% conv.
mayonaise3K/yr -36.7%17.4% conv.
majonaise2K/yr -9.3%22.7% conv.

What reviews say buyers love and hate about Mayonnaise

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Geschmack insgesamt45%

“Geschmack Tip Top”

Geschmack18%

“Top Sauce”

Qualität insgesamt8%

“Das Produkt ist vollkommen ok”

Preis-Leistungs-Verhältnis4%

“Preis/Leistung super”

Textur/Konsistenz – insgesamt4%

“cremig”

What buyers complain about

66% of reviews

Geschmack insgesamt24%

“Extrem ranziger Geschmack”

Preis-Leistungs-Verhältnis11%

“Teuer”

Geschmack8%

“Könnte aromatischer sein”

Würzigkeit6%

“Also pikant trifft es eindeutig”

Haltbarkeit4%

“haltbarkeit auch nur 5 monate”

Common Mayonnaise questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mayonnaise 41/100 on Amazon Germany — Skip it. The niche generates €76K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -9.0% over the last 90 days.