mayonnaise
Skip itPricing outside the sweet spot ($3.98 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Good545.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Market size
Bad€76K€76K/yr · 229K searches
Price range
Bad€1.64–€17.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€3.98avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, mayonnaise is a €76K/yr Amazon Germany market (229K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
mayonnaise market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- €100K–€119K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 40%
- Out of stock
- 2.0%
- Avg brand age
- 59 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
42
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
12%
- by Amazon41%
- Hellmann's14%
- Thomy12%
- Kewpie8%
- Jeden Tag8%
- Miracel Whip5%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top mayonnaise search terms
- mayonnaise117K/yr
- mayo55K/yr
- majo34K/yr
- majonese14K/yr
- welche mayonnaise ist die beste3K/yr
- mayonaise3K/yr
- majonaise2K/yr
Top mayonnaise products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Mayonnaise 500ml
by Amazon€1.724.6★1,124 rev
Hellmanns Mayonnaise Die Cremige besonders cremige Mayo mit Freilandeiern 250 ml
Hellmann's€2.324.4★68 rev
Jeden Tag Delikatess-Mayonnaise (0.5 l)
Jeden Tag€1.654.6★45 rev
THOMY Delikatess-Mayonnaise 200ml Tube 1er Pack (1x200ml)
Thomy€2.134.2★304 rev
Kewpie Mayonnaise Japanisch 355 ml - Cremig & Glutenfrei
Kewpie€4.674.4★1,414 rev
Newest
by launch dateHellmanns Mayonnaise Die Cremige besonders cremige Mayo mit Freilandeiern 250 ml
Hellmann's€2.3268 rev
by Amazon Mayonnaise 500ml
by Amazon€1.721,124 rev
By Amazon Remouladensauce 500ml
by Amazon€1.64438 rev
Hellmanns Real Mayonnaise (0.23 l)
Hellmann's€2.235 rev
Jeden Tag Delikatess-Mayonnaise (0.5 l)
Jeden Tag€1.6545 rev
Trending
90-day click momentumBy Amazon Remouladensauce 500ml
by Amazon€1.644.5★
Hellmanns Mayonnaise Die Cremige besonders cremige Mayo mit Freilandeiern 250 ml
Hellmann's€2.324.4★
Hellmanns Real Mayonnaise (0.23 l)
Hellmann's€2.234.5★
KEWPIE - Mayonnaise Japanischen Stil - 1 X 500 ML
Kewpie€7.494.4★
Miracel Whip Original Salatcreme 23% Fettgehalt Glutenfrei Laktosefrei mit Eiern aus Freilandhaltung 500 ml
Miracel Whip€2.414.6★
What buyers say about mayonnaise
What buyers praise and complain about, mined from review topics.What buyers love
“Geschmack Tip Top”
“Top Sauce”
“Das Produkt ist vollkommen ok”
“Preis/Leistung super”
“cremig”
“Top Sauce”
“LECKER”
“Auch die Zutatenqualität und der gute Geschmack heben sie für uns von vielen Standard-Produkten ab”
“sauber dosierbar”
“Guter Verschluss sich einfach auf und zu machen lässt”
What buyers complain about
“Extrem ranziger Geschmack”
“Teuer”
“Könnte aromatischer sein”
“Also pikant trifft es eindeutig”
“haltbarkeit auch nur 5 monate”
“schlechte Inhaltsstoffe”
“Etwas zu flüssig”
“Die Mayo hat eine beissende Säuerlichkeit”
“Da man den Unterschied zu Markenprodukten jedoch schmeckt, ziehe ich einen Stern ab - die Konsistenz ist auch nicht so cremig, wie man es sich wünscht”
“Schlechte Qualität”
Common questions
- Is mayonnaise profitable to sell on Amazon Germany?
- The niche generates €76K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the mayonnaise niche?
- 11 brands and 42 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in mayonnaise?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- When does demand for mayonnaise peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the mayonnaise niche?
- Listings span €1.64–€17.23; the average listing price is €3.98 (sweet spot $15–$100). The average incumbent carries 545 reviews — the moat a new listing must climb.