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52

mate tee

Worth a look

Shows low returns (0.1%), but soft demand (-16.9% this quarter) keeps it on the watch list.

Market size 56Growth 17Conversion 63Competition 45Returns 100Price range 71Avg price 80Brand share 29Review moat 39Quality gap 53

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€16.95

avg listing price — sweet spot $15–$100

Price range

Good€6.95–€34.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Market size

Good€418K

€418K/yr · 448K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,550.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, mate tee is a €418K/yr Amazon Germany market (448K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

mate tee market data

Units sold / yr
25K–30K
avg 1,000–1,250/product
Revenue / yr
€424K–€509K
units × avg price
Conversion rate
5.5%
Avg BSR
#11
Page quality
0%
Prime
95%
Sponsored
65%
Out of stock
0.0%
Avg brand age
60 months
Avg seller age
181 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

29

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

9%

  • Playadito31%
  • caámate.28%
  • Rosamonte13%
  • Taragüi9%
  • Origeens7%
  • Amanda3%
  • Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top mate tee search terms

  • mate tee142K/yr
  • mate159K/yr
  • yerba mate87K/yr
  • yerba mate tee15K/yr
  • mata9K/yr
  • matte tee8K/yr
  • playadito yerba mate5K/yr
  • yerba5K/yr
  • mate tea4K/yr
  • mate tee bio4K/yr
All search terms

Top mate tee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€42K20%€84K30%€125K40%€167K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about mate tee

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt46%

“Good Taste”

Qualität insgesamt17%

“Für mich ein hochwertiges Produkt”

Geschmack10%

“Geschmack sehr lecker”

Preis-Leistungs-Verhältnis5%

“super preis”

Vegan/Biologisch3%

“Ja alles bio, fairtrade etc. das verstehe ich ja”

Frische3%

“Frische”

Geruch2%

“hat ein sehr reines Aroma”

beworben Vs Tatsächliches Produkt2%

“Erwartungen erfüllt”

Haltbarkeit1%

“Sehr beständiges Produkt”

Gesamtgröße1%

“OK. Passt”

What buyers complain about

Geschmack insgesamt22%

“der Mate wird für meinen Geschmack zu bitter.”

Geschmack14%

“Geschmack null”

Bitter10%

“der Tee schmeckte viel zu bitter,”

Preis-Leistungs-Verhältnis9%

“Teuer”

Koffeingehalt8%

“Koffeinschnäppchen”

Qualität insgesamt6%

“Wie beschrieben mittlere Qualität würde ich sagen es sind ein paar Stiele drin”

Brock/Klump/Sammlung4%

“Zu viele Staubkrümel”

Abgestanden/verfault/verwöhnt3%

“Ist nicht sehr reif”

Geruch3%

“Geruch”

Inhaltsstoffe – insgesamt1%

“Mir fehlt genau das was Yerba Mate normalerweise ausmacht die typische anregende Wirkung, Intensität und das charakteristische Profil der Inhaltsstoffe”

Common questions

Is mate tee profitable to sell on Amazon Germany?
The niche generates €418K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the mate tee niche?
11 brands and 29 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in mate tee?
Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Bitter. The return rate is 0.1%.
When does demand for mate tee peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the mate tee niche?
Listings span €6.95–€34.30; the average listing price is €16.95 (sweet spot $15–$100). The average incumbent carries 2,551 reviews — the moat a new listing must climb.