Is mastic gum profitable to sell on Amazon Germany?

The niche generates €167K/yr across 29 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (59/100).

How competitive is the mastic gum niche?

19 brands and 34 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in mastic gum?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for mastic gum peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the mastic gum niche?

Listings span €6.09–€39.24; the average listing price is €15.81 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.

mastic gum

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great290.62

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€15.81

avg listing price — sweet spot $15–$100

Price range

Good€6.09–€39.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€167K

€167K/yr · 179K searches

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, mastic gum is a €167K/yr Amazon Germany market (179K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

mastic gum market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: €198K–€237K; units × avg price
Conversion rate: 5.9%
Avg BSR: #258
Page quality: 0%
Prime: 79%
Sponsored: 69%
Out of stock: 11.5%
Avg brand age: 62 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

25%

Falim20%
MüMa´s16%
360Naturalis13%
YouHerbIt11%
APSOGO7%
FLAMINGO ON THE BEACH7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top mastic gum search terms

mastic gum49K/yr -0.1%3.9% conv.
mastix30K/yr -26.7%4.3% conv.
mastix kaugummi23K/yr -20.5%4.0% conv.
falim kaugummi29K/yr -36.9%12.2% conv.
falim15K/yr -27.3%11.7% conv.
damla sakızı11K/yr -45.4%2.7% conv.
mastix harz6K/yr +10.6%3.6% conv.
mastic4K/yr -14.7%2.1% conv.
mastic gum kaugummi3K/yr +3.4%4.7% conv.
falim gum5K/yr -42.4%11.1% conv.

All search terms

Top mastic gum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

allerFeinst! - Mastix Tränen Chios Mastiha - für z.B. Tsoureki Griechisches Osterbrot - Mastixharz Mastic Gum Masticha Mastika 1er Pack (1 x 9g)

MüMa´s€10.264.2★206 rev

Falim Mastix Kaugummi Damla Schachtel ohne Zucker (20 x 5 Stück/140g)

Falim€6.094.0★1,103 rev

YouHerbIt | Kleine Harze | Griechisch Chios Mastika Mastixharz Mastix Natur Kaugummi - Pistacia Lentiscus (25g)

YouHerbIt€15.364.2★794 rev

Apsogo Mastix Tränen aus Chios - Natürliches Mastic Gum Harz - Griechisches Mastixharz - Mittlere Tränen - 25g Mastix Kaugummi

APSOGO€15.094.2★87 rev

Natur Chios Mastix - Medium Tears - 25g - Natur Kaugummi

360Naturalis€16.153.9★246 rev

Newest

by launch date

Apollo Mastix Kaugummi 100% natürlich - Starker Kaugummi aus Chios - Für Kieferpartie Mundgesundheit und Verdauung - 40 g

Apollo Mastic Gum€25.7819 rev

4mo ago

Apollo Mastix Kaugummi 100% natürlich - Starker Kaugummi aus Chios - Für Kieferpartie Mundgesundheit und Verdauung - 25 g

Apollo Mastic Gum€20.0519 rev

4mo ago

Jawliner Kiefer-Trainingskaugummi Harter Kaustand für das Jawline-Workout Kaugummi für Kieferkraft & Gesichtstraining Jaw Trainer für Männer & Frauen Kaugummigeschmack 40 Stück

Jawliner€21.9926 rev

6mo ago

Bens Garden Bundle: Falim Kaugummi Minze 2er Pack inkl Notizblock

Ben's Garden€9.3920 rev

1y ago

Mastic Gum 500 mg pro Kapsel - 60 Vegane Kapseln - Unterstützt die Verdauungsgesundheit - 60 Tage Vorrat - Nahrungsergänzungsmittel aus Mastixbaumharz - von Apollos Hegemony

APOLLO'S HEGEMONY€20.8612 rev

1y ago

What buyers say about mastic gum

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt12%

“Super Qualität”

Natürliche Inhaltsstoffe10%

“natürlicher Kaugummiersatz soviele weitere positive Effekte mit sich bringt!.”

Geschmack7%

“Leckerer Geschmack”

Einfaches Kauen/Schlucken6%

“Tolles Kaugefühl”

Geschmack insgesamt6%

“lecker”

Preis-Leistungs-Verhältnis4%

“Super Preis”

Geruch3%

“Aromafrei”

beworben Vs Tatsächliches Produkt3%

“Alles wie beschrieben”

Vegan/Biologisch3%

“Natürlicher Kaugummi”

Frische2%

“sahen frisch aus”

What buyers complain about

Geschmack insgesamt20%

“0 Geschmack”

Geschmack11%

“Man sagt, sein ursprünglicher Geschmack ist eher bitter, der schnell vergeht und ein besonderes Aroma hinterlässt”

Preis-Leistungs-Verhältnis9%

“Einfach Geldverschwendung”

Einfaches Kauen/Schlucken5%

“Das kauen fällt anfangs schwer”

Hartes Gefühl4%

“manche sind hart”

Textur/Konsistenz – insgesamt4%

“Anfangs wirkt die Konsistenz leicht splittrig”

Haftung/Klebrigkeit4%

“Ich finde diesen Hautkleber nicht so prickelnd”

Gesamtgröße2%

“KLEIN,”

Geruch2%

“Leider ungenießbar – starker Geruch und zusammengeklebte Masse”

Feucht/Trocken1%

“viel zu trocken”

Top return reasons

Haftung/Klebrigkeit53%

Gesamtgröße27%

Funktionalität insgesamt8%

Add-Ons/Anhänge4%

Qualität insgesamt4%

Haltbarkeit2%

Defekt Material/Teile1%

Auslaufsicher1%

Common questions

Is mastic gum profitable to sell on Amazon Germany?: The niche generates €167K/yr across 29 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (59/100).
How competitive is the mastic gum niche?: 19 brands and 34 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in mastic gum?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for mastic gum peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the mastic gum niche?: Listings span €6.09–€39.24; the average listing price is €15.81 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.