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Masala Chai

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -44.2% this quarter, so Masala Chai is a Maybe.

Flapen Score
52
52 / 100
Top 21% of 1,367 Lebensmittel & Getränke niches · +6 vs the category median of 46
Market size
€560K/yr724K searches / yr
90-day growth
-44.2%search demand this quarter
Competition
52%top-5 click share · 11 brands · 42 sellers

Flapen Score

Masala Chai against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Masala Chai is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masala Chai market on Amazon at a glance

Shoppers on Amazon Germany searched for Masala Chai 724K times last year and spent an estimated €560K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 724K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €560K a year.

Searches, last 12 months
724K
Growth, 90 days vs prior 90
-44.2%
Conversion, latest week
5.7%
Market size, estimated
€560Ka year
Peak month
November3.6× the quietest month
Top search term
chai latte232K searches a year

02 · Price

A sale here is worth €13.65.

Listings sell for €13.65 on average, from €2.43 to €44.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At €13.65 that is €27K to €34K a year per listing.

Average price
€13.65under the $15 to $100 sweet spot
Price range
€2.43–€44.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
€27K–€34K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #33 within Getränke, Kaffee & Tee. It carries 2,135 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
76%
Out of stock, average day
8.3%
Average rank
#33in Getränke, Kaffee & Tee
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
2,135per listing
Listings tracked
25

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Masala Chai products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

42

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

6%

  • Brand 143%
  • Brand 240%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 6%)

Demand

Masala Chai search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Masala Chai search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chai latte232K/yr
  • chai136K/yr
  • chai latte pulver89K/yr
  • krüger chai latte47K/yr
  • chai tee54K/yr
  • david rio chai30K/yr
  • chai latte krüger27K/yr
  • david rio chai latte17K/yr
  • david rio15K/yr
  • tiger spice chai latte15K/yr

Reviews and returns

What reviews say buyers love and hate about Masala Chai

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Geschmack insgesamt”
24%of negative reviews mention “Geschmack”
<0.1%of orders come back, a rate Amazon rounds to zero
“Seltsamer Geschmack”
A buyer, on “Geschmack”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Masala Chai questions

Answered from the same tracked data.