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Marzipanfiguren

Fail

The top 5 brands take 100% of clicks, so Marzipanfiguren is a Fail.

Flapen Score
43
43 / 100
Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46
Market size
€16K/yr56K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
43%top-5 click share · 4 brands · 14 sellers

Flapen Score

Marzipanfiguren against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Marzipanfiguren is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marzipanfiguren market on Amazon at a glance

Shoppers on Amazon Germany searched for Marzipanfiguren 56K times last year and spent an estimated €16K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €16K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
2.3%
Market size, estimated
€16Ka year
Top search term
odenwälder marzipan16K searches a year

02 · Price

A sale here is worth €12.98.

Listings sell for €12.98 on average, from €4.62 to €28.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €12.98 that is €0 to €1K a year per listing.

Average price
€12.98under the $15 to $100 sweet spot
Price range
€4.62–€28.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #91 within Koch- & Backzutaten. It carries 74 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
70%
Out of stock, average day
17.1%
Average rank
#91in Koch- & Backzutaten
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
74per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Marzipanfiguren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 91%

Open market

0%

  • Brand 181%
  • Brand 29%
  • Brand 37%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Marzipanfiguren search demand

Weekly searches over the year. Pick a range.

900700Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Marzipanfiguren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • odenwälder marzipan16K/yr
  • marzipan figur8K/yr
  • marzipanfiguren8K/yr
  • königsberger marzipan12K/yr
  • marzipan früchte6K/yr
  • marzipan figuren5K/yr

Reviews and returns

What reviews say buyers love and hate about Marzipanfiguren

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Geschmack insgesamt”
22%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Also die schmecken leider gar nicht -”
A buyer, on “Geschmack insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Marzipanfiguren questions

Answered from the same tracked data.