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Marzipan Rohmasse

Fail

Demand is soft, at -29.3% this quarter, so Marzipan Rohmasse is a Fail.

Flapen Score
42
42 / 100
Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 46
Market size
€46K/yr47K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
69%top-5 click share · 11 brands · 28 sellers

Flapen Score

Marzipan Rohmasse against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Marzipan Rohmasse is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marzipan Rohmasse market on Amazon at a glance

Shoppers on Amazon Germany searched for Marzipan Rohmasse 47K times last year and spent an estimated €46K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
8.1%
Market size, estimated
€46Ka year
Top search term
marzipan rohmasse42K searches a year

02 · Price

A sale here is worth €12.20.

Listings sell for €12.20 on average, from €1.99 to €35.88. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €12.20 that is €1K to €3K a year per listing.

Average price
€12.20under the $15 to $100 sweet spot
Price range
€1.99–€35.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #290 within Koch- & Backzutaten. It carries 174 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
56%
Out of stock, average day
11.4%
Average rank
#290in Koch- & Backzutaten
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
174per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Marzipan Rohmasse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

28

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

13%

  • Brand 126%
  • Brand 223%
  • Brand 316%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (5 brands, 13%)

Demand

Marzipan Rohmasse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 10.8× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Marzipan Rohmasse

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Geschmack insgesamt”
44%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Geschmack langweilig”
A buyer, on “Geschmack insgesamt”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Marzipan Rohmasse questions

Answered from the same tracked data.