Marshmallow
FailDemand is soft, at -7.4% this quarter, so Marshmallow is a Fail.
- Flapen Score
- 49 / 100Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 4649
- Market size
- €110K/yr225K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 59%top-5 click share · 12 brands · 37 sellers
Flapen Score
Marshmallow against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Marshmallow is stronger. Inside it, weaker.
Market
The Marshmallow market on Amazon at a glance
Shoppers on Amazon Germany searched for Marshmallow 225K times last year and spent an estimated €110K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €110K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 5.0%
- Market size, estimated
- €110Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- marshmallow140K searches a year
02 · Price
A sale here is worth €9.77.
Listings sell for €9.77 on average, from €1.81 to €27.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €9.77 that is €977 to €2K a year per listing.
- Average price
- €9.77under the $15 to $100 sweet spot
- Price range
- €1.81–€27.22
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €977–€2K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #24 within Koch- & Backzutaten. It carries 316 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 58%
- Out of stock, average day
- 6.5%
- Average rank
- #24in Koch- & Backzutaten
- Average rating
- 4.25 starsAmazon Germany average 4.37 stars
- Average reviews
- 316per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Marshmallow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nordthy Riesen Marshmallows 700 g American Style Extra große Marshmallows zum Rösten Backen & für Smores
- Price
- €10.37
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Haribo Chamallows Twirlies Schaumzucker (1 x 200g)
- Price
- €1.81
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 6y ago
![Mr. Mallo Marshmallows 3x300G [ZUM GRILLEN & FÜR LAGERFEUER] - Normale Größe - Fluffige BBQ marshmallows - Glutenfrei & Fettfrei - Weiße Marshmallow](https://m.media-amazon.com/images/I/51HcDJX1EiL.jpg)
Mr. Mallo Marshmallows 3x300G [ZUM GRILLEN & FÜR LAGERFEUER] - Normale Größe - Fluffige BBQ marshmallows - Glutenfrei & Fettfrei - Weiße Marshmallow
- Price
- €7.66
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 5y ago

Nordthy Riesen Marshmallows 300 g American Style Extra große Marshmallows zum Rösten Backen & für Smores
- Price
- €8.10
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Haribo Chamallows Minis Schaumzucker Minisstücke 200 g
- Price
- €1.82
- Rating
- 4.6/5
- Reviews
- 832
- Age
- 13y ago
Trending
estimated 90-day click momentum
Miralina - Halal Süßigkeiten Halal Marshmallows (500g) - mit Halal Zertifikat - Fruchtgummi - glutenfrei - ohne Schweinegelatine - Großpackung - Gummibärchen
- Price
- €9.39
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 5mo ago

MIJOMA Marshmallow Set - 4x138g Mallow Bags im Auswahl-Set - Marshmallows in Erdbeer & Vanille - Bunte Schaumzucker-Mischung zum Snacken & Verschenken (Tubes & Swirls)
- Price
- €12.11
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 8mo ago

Haribo Chamallows Twirlies Schaumzucker (1 x 200g)
- Price
- €1.81
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 6y ago

Nordthy Riesen Marshmallows 700 g American Style Extra große Marshmallows zum Rösten Backen & für Smores
- Price
- €10.37
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Grillkohle Marshmallow | Party Grill-Kohle | Mitbringsel zum Grillen | Geschenkverpackung mit Marshmallows | Lustige Marshmallows in Form von Grillkohle
- Price
- €7.49
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 3y ago
Newest
by launch date
Miralina - Halal Süßigkeiten Halal Marshmallows (500g) - mit Halal Zertifikat - Fruchtgummi - glutenfrei - ohne Schweinegelatine - Großpackung - Gummibärchen
- Price
- €9.39
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 5mo ago

Nordthy Twister Marshmallows 150 g Dänische Marshmallows in gedrehter Form Weiche Schaumzuckerware für Desserts & Partydeko
- Price
- €4.73
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 7mo ago

Nordthy Mini Marshmallow White & Pink 675g
- Price
- €10.54
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 7mo ago

Nordthy Marshmallows American Style 3x100g Zuckerfreie Marshmallows Kalorienarmer Süßigkeiten Snack
- Price
- €10.03
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 8mo ago

MIJOMA Marshmallow Set - 4x138g Mallow Bags im Auswahl-Set - Marshmallows in Erdbeer & Vanille - Bunte Schaumzucker-Mischung zum Snacken & Verschenken (Tubes & Swirls)
- Price
- €12.11
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
37
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 97%
Open market
11%
- Naschwerk35%
- HARIBO22%
- Super Barbecue12%
- Rocky Mountain10%
- Rocky Mountain Marshmallows5%
- KoRo5%
- Open — no brand owns it (6 brands, 11%)
Demand
Marshmallow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Marshmallow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- marshmallow140K/yr
- marshmallows65K/yr
- marshmallows zum grillen8K/yr
- marshmello10K/yr
- marshmellow2K/yr
Reviews and returns
What reviews say buyers love and hate about Marshmallow
We read the reviews and the return reasons for every product selling here.
“Hoher Preis”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marshmallow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









