Marmite
FailThe top 5 brands take 100% of clicks, so Marmite is a Fail.
- Flapen Score
- 44 / 100Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 4644
- Market size
- €136K/yr55K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 89%top-5 click share · 2 brands · 27 sellers
Flapen Score
Marmite against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Marmite is stronger. Inside it, weaker.
Market
The Marmite market on Amazon at a glance
Shoppers on Amazon Germany searched for Marmite 55K times last year and spent an estimated €136K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €136K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 12.1%
- Market size, estimated
- €136Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- marmite46K searches a year
02 · Price
A sale here is worth €20.51.
Listings sell for €20.51 on average, from €8.01 to €40.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €20.51 that is €5K to €10K a year per listing.
- Average price
- €20.51inside the $15 to $100 sweet spot
- Price range
- €8.01–€40.52
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €5K–€10K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #141 within Koch- & Backzutaten. It carries 197 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #141in Koch- & Backzutaten
- Average rating
- 4.52 starsAmazon Germany average 4.37 stars
- Average reviews
- 197per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Marmite products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marmite - Marmite - 250 g
- Price
- €10.18
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 5y ago

Marmite Yeast Extract 2x 250g (500g) - Würzpaste Hefeextrakt Aufstrich 1774
- Price
- €17.61
- Rating
- 4.6/5
- Reviews
- 1,368
- Age
- 13y ago

Marmite Yeast Extract Original 125g
- Price
- €8.01
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9y ago

Marmite 250g (3 Pack) by Marmite
- Price
- €22.70
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 9y ago

Marmite Jar 6X250G by Marmite
- Price
- €40.52
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 9y ago
Trending
estimated 90-day click momentum
Marmite - Marmite - 250 g
- Price
- €10.18
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 5y ago

Mar-mite Jar Spread 500g (Pack 1)
- Price
- €17.25
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 1y ago

Marmite Jar 6X250G by Marmite
- Price
- €40.52
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 9y ago

Marmite 250g (3 Pack) by Marmite
- Price
- €22.70
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 9y ago

Marmite Yeast Extract 2x 250g (500g) - Würzpaste Hefeextrakt Aufstrich 1774
- Price
- €17.61
- Rating
- 4.6/5
- Reviews
- 1,368
- Age
- 13y ago
Newest
by launch date
Mar-mite Jar Spread 500g (Pack 1)
- Price
- €17.25
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 1y ago

Marmite 125g pack 2
- Price
- €13.19
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 2y ago

Marmite Jar 250g Pack 2
- Price
- €18.95
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 2y ago

Marmite - Marmite - 250 g
- Price
- €10.18
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 5y ago

Marmite Yeast Extract Original 125g
- Price
- €8.01
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
27
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Marmite92%
- Tom Moritz8%
- Open — no brand owns it (0%)
Demand
Marmite search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Marmite search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- marmite46K/yr
- marmite 250g5K/yr
- marmite 500g4K/yr
Reviews and returns
What reviews say buyers love and hate about Marmite
We read the reviews and the return reasons for every product selling here.
“Ausgeronnen und verklebt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marmite questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









