Is marmite profitable to sell on Amazon Germany?

The niche generates €136K/yr across 9 tracked products. 90-day search growth is -21.2%. Flapen's verdict: Skip it (44/100).

How competitive is the marmite niche?

2 brands and 27 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in marmite?

Top complaints mined from reviews: Brock/Klump/Sammlung, Geschmack insgesamt, Funktionalität insgesamt. The return rate is 0.0%.

When does demand for marmite peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the marmite niche?

Listings span €8.01–€40.52; the average listing price is €20.51 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.

marmite

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great197.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€20.51

avg listing price — sweet spot $15–$100

Price range

Great€8.01–€40.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€136K

€136K/yr · 55K searches

Growth

Bad-21.2%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, marmite is a €136K/yr Amazon Germany market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

marmite market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: €123K–€164K; units × avg price
Conversion rate: 12.1%
Avg BSR: #141
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 3.9%
Avg brand age: 61 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Marmite92%
Tom Moritz8%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top marmite search terms

marmite46K/yr -20.5%12.9% conv.
marmite 250g5K/yr -26.1%20.6% conv.
marmite 500g4K/yr -23.2%16.8% conv.

All search terms

Top marmite products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marmite - Marmite - 250 g

Marmite€10.184.5★92 rev

Marmite Yeast Extract 2x 250g (500g) - Würzpaste Hefeextrakt Aufstrich 1774

Marmite€17.614.6★1,368 rev

Marmite Yeast Extract Original 125g

Marmite€8.014.6★71 rev

Marmite 250g (3 Pack) by Marmite

Marmite€22.704.3★59 rev

Marmite Jar 6X250G by Marmite

Marmite€40.524.5★38 rev

Newest

by launch date

Mar-mite Jar Spread 500g (Pack 1)

Tom Moritz€17.2514 rev

1y ago

Marmite 125g pack 2

Tom Moritz€13.1953 rev

2y ago

Marmite Jar 250g Pack 2

Tom Moritz€18.9542 rev

2y ago

Marmite - Marmite - 250 g

Marmite€10.1892 rev

5y ago

Marmite Yeast Extract Original 125g

Marmite€8.0171 rev

9y ago

What buyers say about marmite

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt63%

“Schmeckt immer”

Backen7%

“Ich liebe es auf Brot”

beworben Vs Tatsächliches Produkt7%

“Produkt bekannt und wie erwartet”

Qualität insgesamt7%

“Gute Ware”

Kochanleitung3%

“balanciert aber jedes Gericht perfekt aus.”

Geschmack3%

“Besser als Maggie”

Knusprigkeit3%

“Lecker 😋 Harzer Käse und Marmite drauf, ich liebe es 😋”

Benutzerfreundlichkeit3%

“Sparsam in der Verwendung”

What buyers complain about

Brock/Klump/Sammlung20%

“Ausgeronnen und verklebt”

Geschmack insgesamt20%

“Schmeckt nicht so dolle”

Funktionalität insgesamt20%

“jedoch nicht sinnvoll!!”

Farbe10%

“Ist nicht schwarz”

Geruch10%

“riecht nach Bobmartin Hunde Tabletten”

Preis-Leistungs-Verhältnis10%

“Nach EU-Austritt von GB leider etwas teurer”

Common questions

Is marmite profitable to sell on Amazon Germany?: The niche generates €136K/yr across 9 tracked products. 90-day search growth is -21.2%. Flapen's verdict: Skip it (44/100).
How competitive is the marmite niche?: 2 brands and 27 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in marmite?: Top complaints mined from reviews: Brock/Klump/Sammlung, Geschmack insgesamt, Funktionalität insgesamt. The return rate is 0.0%.
When does demand for marmite peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the marmite niche?: Listings span €8.01–€40.52; the average listing price is €20.51 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.