How competitive is the Marmite niche on Amazon Germany?

2 brands and 27 sellers compete in Marmite on Amazon Germany. The top 5 Marmite products take 89% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Marmite?

Marmite buyers on Amazon Germany complain most about Brock/Klump/Sammlung, Geschmack insgesamt, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Marmite niche?

Marmite sells for €20.51 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €8.01–€40.52. The average incumbent carries 197 reviews — the moat a new listing must climb.

Marmite

brand-locked demand (top 5 brands take 100% of clicks) — Marmite doesn't clear our bar today.

Flapen Score

Skip it

Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46

This niche Category average · 1,367 niches

Is Marmite profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Marmite is a €136K/yr Amazon Germany market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Marmite: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.2% over the last 90 days and 12.1% of searches end in a purchase.

€136K

revenue / yr

Units sold / yr8K

Search volume / yr-21.2%55K

Conversion rate12.1%

Avg price€20.51

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 27

Top-5 product click share89%

Open market0%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Top Marmite products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Marmite - Marmite - 250 g

Price: €10.18
Rating: 4.5/5
Reviews: 92
Age: 5y ago

Marmite Yeast Extract 2x 250g (500g) - Würzpaste Hefeextrakt Aufstrich 1774

Price: €17.61
Rating: 4.6/5
Reviews: 1,368
Age: 13y ago

Marmite Yeast Extract Original 125g

Price: €8.01
Rating: 4.6/5
Reviews: 71
Age: 9y ago

Marmite 250g (3 Pack) by Marmite

Price: €22.70
Rating: 4.3/5
Reviews: 59
Age: 9y ago

Marmite Jar 6X250G by Marmite

Price: €40.52
Rating: 4.5/5
Reviews: 38
Age: 9y ago

Newest

by launch date

Mar-mite Jar Spread 500g (Pack 1)

Price: €17.25
Rating: 4.7/5
Reviews: 14
Age: 1y ago

Marmite 125g pack 2

Price: €13.19
Rating: 4.5/5
Reviews: 53
Age: 2y ago

Marmite Jar 250g Pack 2

Price: €18.95
Rating: 4.5/5
Reviews: 42
Age: 2y ago

Marmite - Marmite - 250 g

Price: €10.18
Rating: 4.5/5
Reviews: 92
Age: 5y ago

Marmite Yeast Extract Original 125g

Price: €8.01
Rating: 4.6/5
Reviews: 71
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Marmite92%
Tom Moritz8%
Open — no brand owns it (0%)

Marmite demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR12.1%Products9Brands2Top 5 Brands100%OOS Rate3.9%Rating4.5★Reviews197Avg BSR#141

Peak months: Dec · busiest ÷ quietest = 1.7×

Top Marmite search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

marmite46K/yr -20.5%12.9% conv.
marmite 250g5K/yr -26.1%20.6% conv.
marmite 500g4K/yr -23.2%16.8% conv.

What reviews say buyers love and hate about Marmite

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Geschmack insgesamt63%

“Schmeckt immer”

Backen7%

“Ich liebe es auf Brot”

beworben Vs Tatsächliches Produkt7%

“Produkt bekannt und wie erwartet”

Qualität insgesamt7%

“Gute Ware”

Kochanleitung3%

“balanciert aber jedes Gericht perfekt aus.”

What buyers complain about

90% of reviews

Brock/Klump/Sammlung20%

“Ausgeronnen und verklebt”

Geschmack insgesamt20%

“Schmeckt nicht so dolle”

Funktionalität insgesamt20%

“jedoch nicht sinnvoll!!”

Farbe10%

“Ist nicht schwarz”

Geruch10%

“riecht nach Bobmartin Hunde Tabletten”

Common Marmite questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Marmite 44/100 on Amazon Germany — Skip it. The niche generates €136K/yr across 9 tracked products. Search demand moved -21.2% over the last 90 days.