marmelade
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($5.09 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great358.29avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€1.48–€25.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay€135K€135K/yr · 800K searches
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad€5.09avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, marmelade is a €135K/yr Amazon Germany market (800K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
marmelade market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- €153K–€204K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 65%
- Out of stock
- 9.3%
- Avg brand age
- 78 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
34
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
35%
Top 20: 75%
Open market
9%
- Schwartau39%
- by Amazon34%
- Darbo6%
- Alnatura5%
- Zentis4%
- Bonne Maman3%
- Open — no brand owns it (8 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.8×
Top marmelade search terms
- jam520K/yr
- marmelade189K/yr
- konfitüre23K/yr
- schwartau marmelade20K/yr
- konfitüren honig & brotaufstriche12K/yr
- fruchtaufstrich8K/yr
- konfitüren7K/yr
- jams7K/yr
- marmalade6K/yr
- marmeladen7K/yr
Top marmelade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Erdbeerkonfitüre 454g
by Amazon€1.684.3★1,482 rev
by Amazon Heidelbeerkonfitüre 454g
by Amazon€2.114.5★872 rev
by Amazon Orangen Marmelade 454g
by Amazon€1.964.3★767 rev
Schwartau Extra Konfitüre Erdbeere 340 g
Schwartau€2.344.5★327 rev
DArbo Fruchtaufstrich 100 Portionen - Mix Sortiment 1er Pack (1 x 2.5 kg)
Darbo€23.174.6★703 rev
Newest
by launch date
Zentis Frühstücks-Konfitüre Erdbeere Brotaufstrich 230g
Zentis€1.6537 rev
by Amazon Heidelbeerkonfitüre 454g
by Amazon€2.11872 rev
by Amazon Orangen Marmelade 454g
by Amazon€1.96767 rev
by Amazon Himbeerkonfitüre 454g
by Amazon€1.95662 rev
by Amazon Pfirsichkonfitüre 454g
by Amazon€1.87600 rev
Trending
90-day click momentumZentis Frühstücks-Konfitüre Erdbeere Brotaufstrich 230g
Zentis€1.654.5★
Schwartau Extra Konfitüre Himbeere 340 g
Schwartau€2.384.7★
Schwartau Extra Konfitüre Pfirsich 340 g
Schwartau€2.474.5★
Schwartau Extra Konfitüre Erdbeere 340 g
Schwartau€2.344.5★
Jeden Tag Konfitüre Extra Erdbeere 450 g
Jeden Tag€1.484.4★
What buyers say about marmelade
What buyers praise and complain about, mined from review topics.What buyers love
“Leckerrrr”
“Best Marmelade”
“Sweet”
“Goodyear Qualität,”
“Preis-Leistung das beste Produkt”
“Beste Pflaumenmus”
“Die Textur ist relativ fein mit nur sehr wenigen Fruchtstückchen”
“Super Geschenkidee”
“stattdessen die natürliche Süße der Frucht nutzt.”
“Vorteil: Mit deutlich weniger Kalorien (ideal für Low-Carb oder Diäten)”
What buyers complain about
“schmeckt nur total süß”
“Schmeckt undefinierbar”
“Null Geschmack”
“Könnte etwas billiger sein”
“Starker Süssstoffgeschmack”
“Mangelhafte Konsistenz”
“Abweichung von der Bestellung mit Qualitätsverlust”
“Kleiner an Portionen wäre besser,so 50 Stück”
“2 davon sind fast flüssig”
“Schimmel”
Common questions
- Is marmelade profitable to sell on Amazon Germany?
- The niche generates €135K/yr across 52 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the marmelade niche?
- 14 brands and 34 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in marmelade?
- Top complaints mined from reviews: Süße, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
- When does demand for marmelade peak?
- Demand peaks in May; the busiest month runs 1.8× the quietest.
- What does it cost to enter the marmelade niche?
- Listings span €1.48–€25.99; the average listing price is €5.09 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.