How competitive is the Marmelade niche on Amazon Germany?

14 brands and 34 sellers compete in Marmelade on Amazon Germany. The top 5 Marmelade products take 35% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Marmelade?

Marmelade buyers on Amazon Germany complain most about Süße, Geschmack insgesamt, Geschmack, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Marmelade niche?

Marmelade sells for €5.09 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.48–€25.99. The average incumbent carries 358 reviews — the moat a new listing must climb.

Marmelade

Marmelade shows low returns (0.1%), but pricing outside the sweet spot ($5.09 avg) keeps it on the watch list.

Flapen Score

Worth a look

Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 46

This niche Category average · 1,367 niches

Is Marmelade profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Marmelade is a €135K/yr Amazon Germany market (800K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.

Marmelade: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.0% over the last 90 days and 3.3% of searches end in a purchase.

€135K

revenue / yr

Units sold / yr40K

Search volume / yr+3.0%800K

Conversion rate3.3%

Avg price€5.09

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers14 · 34

Top-5 product click share35%

Open market12%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 52 products

Top Marmelade products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Erdbeerkonfitüre 454g

Price: €1.68
Rating: 4.3/5
Reviews: 1,482
Age: 1y ago

by Amazon Heidelbeerkonfitüre 454g

Price: €2.11
Rating: 4.5/5
Reviews: 872
Age: 1y ago

by Amazon Orangen Marmelade 454g

Price: €1.96
Rating: 4.3/5
Reviews: 767
Age: 1y ago

Schwartau Extra Konfitüre Erdbeere 340 g

Price: €2.34
Rating: 4.5/5
Reviews: 327
Age: 4y ago

DArbo Fruchtaufstrich 100 Portionen - Mix Sortiment 1er Pack (1 x 2.5 kg)

Price: €23.17
Rating: 4.6/5
Reviews: 703
Age: 15y ago

Newest

by launch date

Zentis Frühstücks-Konfitüre Erdbeere Brotaufstrich 230g

Price: €1.65
Rating: 4.5/5
Reviews: 37
Age: 9mo ago

by Amazon Heidelbeerkonfitüre 454g

Price: €2.11
Rating: 4.5/5
Reviews: 872
Age: 1y ago

by Amazon Orangen Marmelade 454g

Price: €1.96
Rating: 4.3/5
Reviews: 767
Age: 1y ago

by Amazon Himbeerkonfitüre 454g

Price: €1.95
Rating: 4.3/5
Reviews: 662
Age: 1y ago

by Amazon Pfirsichkonfitüre 454g

Price: €1.87
Rating: 4.3/5
Reviews: 600
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

35%

Top 20: 75%

Open market

Schwartau39%
by Amazon34%
Darbo6%
Alnatura5%
Zentis4%
Bonne Maman3%
Open — no brand owns it (8 brands, 9%)

Marmelade demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume800KCVR3.3%Products52Brands14Top 5 Brands88%OOS Rate9.3%Rating4.5★Reviews358Avg BSR#38

Peak months: May · busiest ÷ quietest = 1.8×

Top Marmelade search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jam520K/yr +15.1%0.1% conv.
marmelade189K/yr -11.3%7.7% conv.
konfitüre23K/yr -4.5%6.2% conv.
schwartau marmelade20K/yr -21.1%5.3% conv.
konfitüren honig & brotaufstriche12K/yr -24.1%1.5% conv.
fruchtaufstrich8K/yr -13.9%1.9% conv.
konfitüren7K/yr -17.6%3.0% conv.
jams7K/yr -8.4%0.1% conv.
marmalade6K/yr -35.1%3.8% conv.
marmeladen7K/yr -5.7%4.0% conv.

What reviews say buyers love and hate about Marmelade

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Geschmack insgesamt41%

“Leckerrrr”

Geschmack12%

“Best Marmelade”

Süße11%

“Sweet”

Qualität insgesamt7%

“Goodyear Qualität,”

Preis-Leistungs-Verhältnis3%

“Preis-Leistung das beste Produkt”

What buyers complain about

58% of reviews

Süße20%

“schmeckt nur total süß”

Geschmack insgesamt9%

“Schmeckt undefinierbar”

Geschmack6%

“Null Geschmack”

Preis-Leistungs-Verhältnis5%

“Könnte etwas billiger sein”

Künstliche Süßstoffe4%

“Starker Süssstoffgeschmack”

Common Marmelade questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Marmelade 50/100 on Amazon Germany — Worth a look. The niche generates €135K/yr across 52 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +3.0% over the last 90 days.