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Manuka Honig 550

Fail

Demand is soft, at -44.8% this quarter, so Manuka Honig 550 is a Fail.

Flapen Score
48
48 / 100
Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46
Market size
€47K/yr20K searches / yr
90-day growth
-44.8%search demand this quarter
Competition
34%top-5 click share · 11 brands · 43 sellers

Flapen Score

Manuka Honig 550 against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Manuka Honig 550 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manuka Honig 550 market on Amazon at a glance

Shoppers on Amazon Germany searched for Manuka Honig 550 20K times last year and spent an estimated €47K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-44.8%
Conversion, latest week
5.6%
Market size, estimated
€47Ka year
Peak month
November7.3× the quietest month
Top search term
manuka honig 500g9K searches a year

02 · Price

A sale here is worth €42.51.

Listings sell for €42.51 on average, from €13.32 to €86.72. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €42.51 that is €0 to €4K a year per listing.

Average price
€42.51inside the $15 to $100 sweet spot
Price range
€13.32–€86.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #156 within Koch- & Backzutaten. It carries 2,548 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
10.1%
Average rank
#156in Koch- & Backzutaten
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
2,548per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Manuka Honig 550 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

43

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

34%

Top 20: 87%

Open market

8%

  • Brand 157%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 8%)

Demand

Manuka Honig 550 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.3×

Search terms

Top Manuka Honig 550 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • manuka honig 500g9K/yr
  • steens manuka honig4K/yr
  • steens5K/yr
  • manuka honig 550 mgo 500g1K/yr

Reviews and returns

What reviews say buyers love and hate about Manuka Honig 550

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Geschmack insgesamt”
31%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Etwas teuer”
A buyer, on “Preis-Leistungs-Verhältnis”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Manuka Honig 550 questions

Answered from the same tracked data.