manuka honig 400
Skip itSoft demand (-74.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible€42.10avg listing price — sweet spot $15–$100
Price range
Great€10.18–€103.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Market size
Okay€275K€275K/yr · 81K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,472.61avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-74.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, manuka honig 400 is a €275K/yr Amazon Germany market (81K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- €253K–€337K
- units × avg price
- Launch success
- —
- 0 of 3 new (360d)
- Conversion rate
- 8.1%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 1.9%
- Avg brand age
- 73 months
- Avg seller age
- 188 days
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
49
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Manuka Health29%
- Hecadi16%
- Watson & Son15%
- maorika9%
- bedrop9%
- NEW ZEALAND HONEY CO6%
- Open — no brand owns it (5 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -74.4% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Manuka Health - Manuka Honig MGO 400+ 500g hergestellt und abgefüllt in Neuseeland mit zertifiziertem Methylglyoxal Gehalt natürlicher Manuka Honig von der Manukapflanze 100% Manuka vegetarisch
Manuka Health€63.494.6★15,295 rev
Hecadi Manuka Honig 400+ MGO 500g XXL Monofloral Honig aus Neuseeland 100% Pur
Hecadi€36.934.7★202 rev
Watson & Son Manuka Honig MGO 400+ 250g | Premium Qualität aus Neuseeland
Watson & Son€25.644.6★2,564 rev
bedrop Manuka Honig mit MGO 500+ XXL Glas - 100% echter Premium Manukahonig aus Neuseeland mit zertifiziertem Methylglyoxal Gehalt (Analyse-Zertifikat) - 140g
bedrop€26.394.7★1,655 rev
maorika - Manuka Honig 400 MGO + 250g im Glas (lichtundurchlässig kein Plastik) - laborgeprüft zertifiziert aus Neuseeland
maorika€35.934.6★880 rev
Newest
by launch date
Golden Manuka Premium Honig 12+ UMF 400+ MGO Reiner Neuseeländischer Manuka-Honig PROBIER-PACK (2x30g)
HONIG OBMANN€10.1843 rev
Golden Manuka Premium Honig 12+ UMF 400+ MGO 250g Reiner Neuseeländischer Manuka-Honig
HONIG OBMANN€37.1443 rev
NEWBEELAND Manuka Honig MGO 400+ 250g 100% purer Premium Manuka Honey aus Neuseeland chargengeprüft mit zertifiziertem Methylglyoxal-Gehalt ohne Zusatzstoffe im lichtgeschützten Glas
KRÄUTERLAND N A T U R - Ö L M Ü H L E€29.0240 rev
Hecadi Manuka Honig 400+ MGO 500g XXL Monofloral Honig aus Neuseeland 100% Pur
Hecadi€36.93202 rev
Manuka Honig MGO 400+ 500g Premium Manuka Honig aus Neuseeland Garantiert 400 mg/kg Methylglyoxal (MGO) Laborgeprüft & Zertifiziert - New Zealand Honey Co.
NEW ZEALAND HONEY CO€36.3182 rev
Trending
90-day click momentumGolden Manuka Premium Honig 12+ UMF 400+ MGO 250g Reiner Neuseeländischer Manuka-Honig
HONIG OBMANN€37.144.8★
Manuka Honig MGO 400+ 500g Premium Manuka Honig aus Neuseeland Garantiert 400 mg/kg Methylglyoxal (MGO) Laborgeprüft & Zertifiziert - New Zealand Honey Co.
NEW ZEALAND HONEY CO€36.314.2★
Golden Manuka Premium Honig 12+ UMF 400+ MGO Reiner Neuseeländischer Manuka-Honig PROBIER-PACK (2x30g)
HONIG OBMANN€10.184.8★
Hecadi Manuka Honig 400+ MGO 500g XXL Monofloral Honig aus Neuseeland 100% Pur
Hecadi€36.934.7★
Manuka-Honig MGO 400+
Manuka Health€43.164.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bester Manuka Honig”
“Super Produkt”
“Honig”
“Bester Honig für die Gesundheit”
“Bestes Produkt und Angebot auf dem Markt”
“Super Honig”
“Produkt wie beschrieben”
“Natural Stark”
“Beste Honig”
“hatte auch eine besondere Konsistenz”
What buyers complain about
“Relativ teuer”
“Schmeckt nicht gut”
“intensiver, ungewöhnlicher Geschmack”
“Er schmeckt nicht ganz so süß wie normaler Honig”
“Kleines Glas”
“In meinem Fall reagiere ich etwas allergisch”
“Der Honig ist wirklich nur bei Erkältung zu essen,da er unsagbar süss ist”
“Habe es ausprobiert, aber die Wirkung blieb aus”
“Sauteuer und bitter”
“ihn dann heruntergeschluckt.”
Common questions
- Is manuka honig 400 profitable to sell on Amazon Germany?
- The niche generates €275K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -74.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the manuka honig 400 niche?
- 11 brands and 49 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in manuka honig 400?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
- When does demand for manuka honig 400 peak?
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the manuka honig 400 niche?
- Listings span €10.18–€103.52; the average listing price is €42.10 (sweet spot $15–$100). The average incumbent carries 2,473 reviews — the moat a new listing must climb.
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