Is manuka honig profitable to sell on Amazon Germany?

The niche generates €1.8M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -54.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the manuka honig niche?

8 brands and 49 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in manuka honig?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Qualität insgesamt. The return rate is 0.1%.

When does demand for manuka honig peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the manuka honig niche?

Listings span €9.90–€79.86; the average listing price is €37.22 (sweet spot $15–$100). The average incumbent carries 4,638 reviews — the moat a new listing must climb.

manuka honig

Worth a look

Shows low returns (0.1%), but soft demand (-54.0% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€37.22

avg listing price — sweet spot $15–$100

Market size

Great€1.8M

€1.8M/yr · 934K searches

Price range

Great€9.90–€79.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,637.53

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-54.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, manuka honig is a €1.8M/yr Amazon Germany market (934K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

manuka honig market data

Units sold / yr: 50K–60K; avg 2,500–3,000/product
Revenue / yr: €1.9M–€2.2M; units × avg price
Conversion rate: 5.3%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 3.1%
Avg brand age: 69 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

bedrop39%
Manuka Health22%
Watson & Son9%
PURE GOLD8%
maorika8%
NEW ZEALAND HONEY CO7%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.0% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top manuka honig search terms

manuka honig734K/yr -57.7%4.6% conv.
manuka61K/yr -46.5%3.1% conv.
manuka-honig15K/yr +195.6%0.4% conv.
manuka health13K/yr +33.8%0.7% conv.
manuka honey17K/yr -38.6%1.8% conv.
honig manuka20K/yr -51.8%3.5% conv.
bedrop manuka honig13K/yr -61.6%6.2% conv.
manuka honig 500g9K/yr -53.4%2.7% conv.
manukahonig7K/yr -56.0%6.3% conv.
manuka honig amazon8K/yr -72.8%2.6% conv.

All search terms

Top manuka honig products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

bedrop Manuka Honig mit MGO 500+ XXL Glas - 100% echter Premium Manukahonig aus Neuseeland mit zertifiziertem Methylglyoxal Gehalt (Analyse-Zertifikat) - 140g

bedrop€26.394.7★1,655 rev

Manuka Health - Manuka Honig MGO 400+ 500g hergestellt und abgefüllt in Neuseeland mit zertifiziertem Methylglyoxal Gehalt natürlicher Manuka Honig von der Manukapflanze 100% Manuka vegetarisch

Manuka Health€63.494.6★15,295 rev

maorika - Manuka Honig 550 MGO + 250g im Glas (lichtundurchlässig kein Plastik) - laborgeprüft zertifiziert aus Neuseeland

maorika€45.034.6★2,172 rev

Pure Gold Manuka-Honig 525+ 500 g Honig aus Neuseeland im Kunststoffbehälter MBO-zertifiziert und nach MPI-Standards

PURE GOLD€41.084.6★3,622 rev

Premium Manuka-Honig MGO-Gehalt 300 mg + 250g

PURE GOLD€17.054.5★1,862 rev

Newest

by launch date

NEWBEELAND Manuka Honig MGO 550+ 250g lichtgeschütztes Glas 100% purer Premium Manuka Honey aus Neuseeland chargengeprüft mit zertifiziertem Methylglyoxal-Gehalt ohne Zusatzstoffe

KRÄUTERLAND N A T U R - Ö L M Ü H L E€33.96122 rev

9mo ago

Steens Manuka Honey MGO 515+ - 340 g rein roher 100% zertifizierter UMF 15+ Manuka Honig - abgefüllt und versiegelt in Neuseeland

Steens€31.993,315 rev

4y ago

bedrop Manuka Honig mit MGO 500+ XXL Glas - 100% echter Premium Manukahonig aus Neuseeland mit zertifiziertem Methylglyoxal Gehalt (Analyse-Zertifikat) - 140g

bedrop€26.391,655 rev

5y ago

maorika - Manuka Honig 550 MGO + 250g im Glas (lichtundurchlässig kein Plastik) - laborgeprüft zertifiziert aus Neuseeland

maorika€45.032,172 rev

6y ago

maorika - Manuka Honig 550 MGO + 500g im Glas (lichtundurchlässig kein Plastik) - laborgeprüft zertifiziert aus Neuseeland

maorika€79.862,172 rev

6y ago

What buyers say about manuka honig

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt30%

“Schmeckt super”

Qualität insgesamt22%

“Super Produkt”

Geschmack13%

“Super lecker Honig”

Gesundheitliche Vorteile – insgesamt6%

“Eine positive Auswirkung auf die Gesundheit könnte ich nicht feststellen”

Süße6%

“Super Honig”

Preis-Leistungs-Verhältnis6%

“bester Preis”

beworben Vs Tatsächliches Produkt3%

“So wie bestellt”

Alkoholgeschmack2%

“Beste Honig”

Natürliche Inhaltsstoffe2%

“Super Naturprodukt”

Textur/Konsistenz – insgesamt2%

“konsistenz super,wohlschmeckend”

What buyers complain about

Preis-Leistungs-Verhältnis42%

“Etwas teuer”

Geschmack insgesamt8%

“schmeckt überhaupt nicht gut”

Qualität insgesamt4%

“Sehr teuer im Vergleich zu Qualität”

Allergien2%

“Allergiker müssen vorsichtig sein”

Gesamtgröße2%

“Kleines Glas”

Geschmack2%

“Die Qualität und der Geschmack entspricht garnicht meiner Vorstellung, so wie ich es von einem anderen zertifizierten Manukahonig kenne”

Nebenwirkungen1%

“Man darf die Wirkungen wohl eigentlich nicht beschreiben, aus welchen Gründen auch immer (z. B. Antibakteriell, alle ringsherum schnupfen jetzt, ich nicht).”

Alterseignung1%

“Nicht für Schwangere”

Inhaltsstoffe – insgesamt1%

“Meiner Erfahrung nach entspricht die Qualität nicht einem 500er MGO Manuka Honig”

Schädlings-/Insektenbekämpfung1%

“Leider hatte ich heute Morgen eindeutig ein schwarzes Insektenbein in dem Honig”

Common questions

Is manuka honig profitable to sell on Amazon Germany?: The niche generates €1.8M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -54.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the manuka honig niche?: 8 brands and 49 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in manuka honig?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Qualität insgesamt. The return rate is 0.1%.
When does demand for manuka honig peak?: Demand peaks in Feb–Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the manuka honig niche?: Listings span €9.90–€79.86; the average listing price is €37.22 (sweet spot $15–$100). The average incumbent carries 4,638 reviews — the moat a new listing must climb.