How competitive is the Mandeln niche on Amazon Germany?

12 brands and 14 sellers compete in Mandeln on Amazon Germany. The top 5 Mandeln products take 71% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Mandeln?

Mandeln buyers on Amazon Germany complain most about Bitter, Qualität insgesamt, Geschmack insgesamt, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Mandeln niche?

Mandeln sells for €14.62 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.50–€49.42. The average incumbent carries 525 reviews — the moat a new listing must climb.

Mandeln

soft demand (-28.7% this quarter) — Mandeln doesn't clear our bar today.

Flapen Score

Skip it

Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46

This niche Category average · 1,367 niches

Is Mandeln profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mandeln is a €372K/yr Amazon Germany market (269K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Mandeln: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.7% over the last 90 days and 9.5% of searches end in a purchase.

€372K

revenue / yr

Units sold / yr40K

Search volume / yr-28.7%269K

Conversion rate9.5%

Avg price€14.62

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers12 · 14

Top-5 product click share71%

Open market16%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Top Mandeln products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Mandeln Aus Kalifornien - 500g

Price: €7.13
Rating: 4.6/5
Reviews: 1,146
Age: 1y ago

nut&me Mandeln naturbelassen und ungesalzen 1000g | süßer & milder Geschmack | Frei von künstlichen Konservierungsstoffen Aromen & Farbstoffen | ideal als Snack zwischendurch oder beim Backen

Price: €13.74
Rating: 4.8/5
Reviews: 164
Age: 1y ago

Alnatura Bio Mandeln 200g

Price: €2.95
Rating: 4.5/5
Reviews: 356
Age: 7y ago

by Amazon Mandeln Aus Kalifornien - 200g

Price: €2.95
Rating: 4.6/5
Reviews: 1,146
Age: 1y ago

Maryland Röst-Mandeln 400g Vorratspackung Knackige Mandeln schonend ganz ohne Öl geröstet Einzigartiges Aroma aus eigener Röstung in Deutschland (1 x 400g)

Price: €7.10
Rating: 4.5/5
Reviews: 308
Age: 5y ago

Newest

by launch date

Maryland Mandeln 150g Beutel Mandeln naturbelassen vegan frei von künstlichen Aromen ohne Zusatzstoffe Im praktischen Format genießen (1 x 150g)

Price: €2.84
Rating: 5.0/5
Reviews: 2
Age: 7mo ago

by Amazon Blanchierte Gehobelte Mandeln - 200g

Price: €2.69
Rating: 4.8/5
Reviews: 369
Age: 12mo ago

by Amazon Gemahlene Mandeln - 200g

Price: €2.50
Rating: 4.8/5
Reviews: 334
Age: 1y ago

by Amazon Mandeln Aus Kalifornien - 500g

Price: €7.13
Rating: 4.6/5
Reviews: 1,146
Age: 1y ago

by Amazon Mandeln Aus Kalifornien - 200g

Price: €2.95
Rating: 4.6/5
Reviews: 1,146
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

12%

Amazon35%
nut&me24%
Alnatura13%
Maryland9%
vom-Achterhof4%
Mundo Feliz3%
Open — no brand owns it (6 brands, 12%)

Mandeln demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume269KCVR9.5%Products19Brands12Top 5 Brands84%OOS Rate3.9%Rating4.6★Reviews525Avg BSR#18

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Top Mandeln search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mandeln164K/yr -28.6%8.9% conv.
mandel20K/yr -25.1%3.4% conv.
mandeln naturbelassen35K/yr -33.8%10.3% conv.
almonds13K/yr -13.9%8.2% conv.
almond8K/yr -13.4%4.0% conv.
mandeln 1kg14K/yr -56.2%4.6% conv.
badem2K/yr +7.5%0.7% conv.
mandeln ganz4K/yr -30.7%7.5% conv.
ganze mandeln5K/yr -48.4%5.5% conv.
mandeln kaufen3K/yr -59.4%1.6% conv.

What reviews say buyers love and hate about Mandeln

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Qualität insgesamt32%

“Beste Qualität”

Geschmack insgesamt23%

“Schmeckt super”

Frische8%

“Es gibt frische, knackige,”

Preis-Leistungs-Verhältnis6%

“lecker und preiswert”

Geschmack5%

“aromatisch”

What buyers complain about

76% of reviews

Bitter18%

“extremst bitter - Übelkeit”

Qualität insgesamt11%

“Quality not good”

Geschmack insgesamt9%

“Mandeln schmecken nicht (sind bitter)”

Preis-Leistungs-Verhältnis9%

“etwas zu teuer”

Abgestanden/verfault/verwöhnt8%

“Viele ranzige Mandeln”

Common Mandeln questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mandeln 49/100 on Amazon Germany — Skip it. The niche generates €372K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -28.7% over the last 90 days.