mandeln
Skip itSoft demand (-28.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Good525.32avg incumbent reviews — the moat a new listing must climb
Price range
Good€2.50–€49.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€14.62avg listing price — sweet spot $15–$100
Market size
Good€372K€372K/yr · 269K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, mandeln is a €372K/yr Amazon Germany market (269K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
mandeln market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- €439K–€585K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 74%
- Out of stock
- 3.9%
- Avg brand age
- 58 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
14
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
12%
- Amazon35%
- nut&me24%
- Alnatura13%
- Maryland9%
- vom-Achterhof4%
- Mundo Feliz3%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top mandeln search terms
- mandeln164K/yr
- mandel20K/yr
- mandeln naturbelassen35K/yr
- almonds13K/yr
- almond8K/yr
- mandeln 1kg14K/yr
- badem2K/yr
- mandeln ganz4K/yr
- ganze mandeln5K/yr
- mandeln kaufen3K/yr
Top mandeln products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Mandeln Aus Kalifornien - 500g
Amazon€7.134.6★1,146 rev
nut&me Mandeln naturbelassen und ungesalzen 1000g | süßer & milder Geschmack | Frei von künstlichen Konservierungsstoffen Aromen & Farbstoffen | ideal als Snack zwischendurch oder beim Backen
nut&me€13.744.8★164 rev
Alnatura Bio Mandeln 200g
Alnatura€2.954.5★356 rev
by Amazon Mandeln Aus Kalifornien - 200g
Amazon€2.954.6★1,146 rev
Maryland Röst-Mandeln 400g Vorratspackung Knackige Mandeln schonend ganz ohne Öl geröstet Einzigartiges Aroma aus eigener Röstung in Deutschland (1 x 400g)
Maryland€7.104.5★308 rev
Newest
by launch date
Maryland Mandeln 150g Beutel Mandeln naturbelassen vegan frei von künstlichen Aromen ohne Zusatzstoffe Im praktischen Format genießen (1 x 150g)
Maryland€2.842 rev
by Amazon Blanchierte Gehobelte Mandeln - 200g
Amazon€2.69369 rev
by Amazon Gemahlene Mandeln - 200g
by Amazon€2.50334 rev
by Amazon Mandeln Aus Kalifornien - 500g
Amazon€7.131,146 rev
by Amazon Mandeln Aus Kalifornien - 200g
Amazon€2.951,146 rev
Trending
90-day click momentumMaryland Mandeln 150g Beutel Mandeln naturbelassen vegan frei von künstlichen Aromen ohne Zusatzstoffe Im praktischen Format genießen (1 x 150g)
Maryland€2.845.0★
nut&me Mandeln naturbelassen und ungesalzen 1000g | süßer & milder Geschmack | Frei von künstlichen Konservierungsstoffen Aromen & Farbstoffen | ideal als Snack zwischendurch oder beim Backen
nut&me€13.744.8★
by Amazon Gesalzene Mandeln 200 g
by Amazon€3.674.4★
nut&me Blanchierte ganze Mandeln 1 kg | Gentechnikfrei | Roh und nicht pasteurisiert | Ungesalzen | Keto | Paleo | Koscher | Bulk |Reich an Proteinen Ballaststoffen
nut&me€14.554.4★
Maryland Röst-Mandeln 400g Vorratspackung Knackige Mandeln schonend ganz ohne Öl geröstet Einzigartiges Aroma aus eigener Röstung in Deutschland (1 x 400g)
Maryland€7.104.5★
What buyers say about mandeln
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Qualität”
“Schmeckt super”
“Es gibt frische, knackige,”
“lecker und preiswert”
“aromatisch”
“Ideal zum Snacken, fürs Müsli, zum Backen oder für selbstgemachte Mandelmilch”
“Knackig”
“Solide Bio-Mandeln mit kleinem Makel”
“Gut fürs Müsli”
“nicht zu salzig oder bitter”
What buyers complain about
“extremst bitter - Übelkeit”
“Quality not good”
“Mandeln schmecken nicht (sind bitter)”
“etwas zu teuer”
“Viele ranzige Mandeln”
“und sind sehr hart”
“wenig aromatisch”
“etwas staubig”
“Knackig aber zu wenig Salz!”
“Mandeln sind nicht dafür bekannt in Mengen unfassbar gesund zu sein (Omega 6),”
Common questions
- Is mandeln profitable to sell on Amazon Germany?
- The niche generates €372K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the mandeln niche?
- 12 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in mandeln?
- Top complaints mined from reviews: Bitter, Qualität insgesamt, Geschmack insgesamt. The return rate is 0.1%.
- When does demand for mandeln peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the mandeln niche?
- Listings span €2.50–€49.42; the average listing price is €14.62 (sweet spot $15–$100). The average incumbent carries 525 reviews — the moat a new listing must climb.