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Mandelmus

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Mandelmus is a Maybe.

Flapen Score
50
50 / 100
Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 46
Market size
€304K/yr297K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
65%top-5 click share · 7 brands · 13 sellers

Flapen Score

Mandelmus against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Mandelmus is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mandelmus market on Amazon at a glance

Shoppers on Amazon Germany searched for Mandelmus 297K times last year and spent an estimated €304K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €304K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
8.1%
Market size, estimated
€304Ka year
Peak month
March3.5× the quietest month
Top search term
mandelmus143K searches a year

02 · Price

A sale here is worth €12.64.

Listings sell for €12.64 on average, from €4.73 to €21.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At €12.64 that is €16K to €19K a year per listing.

Average price
€12.64under the $15 to $100 sweet spot
Price range
€4.73–€21.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
€16K–€19K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #18 within Konfitüren, Honig & Brotaufstriche. It carries 400 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
7.7%
Average rank
#18in Konfitüren, Honig & Brotaufstriche
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
400per listing
Listings tracked
15

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Mandelmus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

13

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

2%

  • Brand 145%
  • Brand 223%
  • Brand 314%
  • Brand 49%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Mandelmus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.5×

Search terms

Top Mandelmus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mandelmus143K/yr
  • mandelmus ohne zucker37K/yr
  • koro mandelmus22K/yr
  • almond butter16K/yr
  • mandelmus weiß11K/yr
  • mandelmus braun11K/yr
  • mandelbutter11K/yr
  • koro nussmus7K/yr
  • mandelmus bio7K/yr
  • koro mus6K/yr

Reviews and returns

What reviews say buyers love and hate about Mandelmus

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Geschmack insgesamt”
19%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schmeckt ranzig”
A buyer, on “Geschmack insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mandelmus questions

Answered from the same tracked data.