Is Maggi profitable to sell on Amazon Germany?

Flapen scores Maggi 38 out of 100 on Amazon Germany, a Fail. Shoppers spend €281K a year across 4 tracked products. Search demand grew -20.6% in the last 90 days.

How competitive is the Maggi niche on Amazon Germany?

3 brands and 18 sellers compete in Maggi on Amazon Germany. The top 5 Maggi products take 100% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Maggi?

Maggi buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geruch, and Gesamtgröße. An estimated 0.1% of orders come back.

When does demand for Maggi peak?

Search demand for Maggi on Amazon Germany peaks in Nov, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Maggi niche?

Maggi sells for €11.62 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.25 to €32.93. The average product has 492 reviews, the count a new listing must catch up to.

Maggi

Fail

The top 5 products take 100% of clicks, so Maggi is a Fail.

Flapen Score: 38
38 / 100Ranks 1,135 of 1,367 Lebensmittel & Getränke niches · −8 vs the category median of 46
Market size: €281K/yr404K searches / yr
90-day growth: -20.6%search demand this quarter
Competition: 100%top-5 click share · 3 brands · 18 sellers

Flapen Score

Maggi against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Maggi is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Maggi market on Amazon at a glance

Shoppers on Amazon Germany searched for Maggi 404K times last year and spent an estimated €281K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €281K a year.

Searches, last 12 months: 404K
Growth, 90 days vs prior 90: -20.6%
Conversion, latest week: 6.0%
Market size, estimated: €281Ka year
Peak month: November1.7× the quietest month
Top search term: maggi139K searches a year

02 · Price

A sale here is worth €11.62.

Listings sell for €11.62 on average, from €2.25 to €32.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At €11.62 that is €58K to €70K a year per listing.

Average price: €11.62under the $15 to $100 sweet spot
Price range: €2.25–€32.93
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 5,000–6,000
Revenue per listing a year: €58K–€70K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #153 within Gewürze & Fix-Produkte. It carries 492 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 25%
Prime listings: 75%
Out of stock, average day: 0.0%
Average rank: #153in Gewürze & Fix-Produkte
Average rating: 4.65 starsAmazon Germany average 4.37 stars
Average reviews: 492per listing
Listings tracked: 4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 50 months

Products

Top Maggi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Brand 184%
Brand 28%
Brand 38%

Demand

Maggi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Maggi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

maggi139K/yr +1.1%4.6% conv.
maggi würze110K/yr -39.7%10.0% conv.
mini maggi fläschchen 8g44K/yr -8.8%0.3% conv.
maggie29K/yr -28.7%1.1% conv.
maggi würze mini15K/yr -33.0%1.2% conv.
mini maggi10K/yr -20.8%0.6% conv.
maggi flasche6K/yr -25.4%1.1% conv.
mini maggi fläschchen 8g to go5K/yr -16.1%0.3% conv.
maggi mini5K/yr +10.6%0.8% conv.
maggi mini flasche6K/yr -24.9%1.0% conv.

Reviews and returns

What reviews say buyers love and hate about Maggi

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Preis-Leistungs-Verhältnis”

28%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.1%of orders come back

“Zuviel für mich”

A buyer, on “Preis-Leistungs-Verhältnis”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

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FAQ

Common Maggi questions

Answered from the same tracked data.

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