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Macis

Fail

Demand is soft, at -44.8% this quarter, so Macis is a Fail.

Flapen Score
42
42 / 100
Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 46
Market size
€54K/yr35K searches / yr
90-day growth
-44.8%search demand this quarter
Competition
64%top-5 click share · 11 brands · 17 sellers

Flapen Score

Macis against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Macis is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macis market on Amazon at a glance

Shoppers on Amazon Germany searched for Macis 35K times last year and spent an estimated €54K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-44.8%
Conversion, latest week
15.0%
Market size, estimated
€54Ka year
Peak month
November6.7× the quietest month
Top search term
macis8K searches a year

02 · Price

A sale here is worth €10.14.

Listings sell for €10.14 on average, from €4.76 to €18.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €10.14 that is €1K to €3K a year per listing.

Average price
€10.14under the $15 to $100 sweet spot
Price range
€4.76–€18.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,719 within Gewürze & Fix-Produkte. It carries 117 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
57%
Out of stock, average day
4.8%
Average rank
#1,719in Gewürze & Fix-Produkte
Average rating
4.76 starsAmazon Germany average 4.37 stars
Average reviews
117per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Macis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

17

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

22%

  • Brand 121%
  • Brand 218%
  • Brand 313%
  • Brand 412%
  • Brand 59%
  • Brand 66%

Demand

Macis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Macis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • macis8K/yr
  • muskatblüte9K/yr
  • macisblüte gemahlen5K/yr
  • muskatblüte gemahlen8K/yr
  • macis gemahlen5K/yr

Reviews and returns

What reviews say buyers love and hate about Macis

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Geschmack”
25%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Qualität etuG”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Macis questions

Answered from the same tracked data.