Is macadamianüsse profitable to sell on Amazon Germany?

The niche generates €279K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Worth a look (61/100).

How competitive is the macadamianüsse niche?

19 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in macadamianüsse?

Top complaints mined from reviews: Abgestanden/verfault/verwöhnt, Geschmack insgesamt, Geschmack. The return rate is 0.0%.

When does demand for macadamianüsse peak?

Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the macadamianüsse niche?

Listings span €3.13–€98.55; the average listing price is €24.20 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.

macadamianüsse

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible€24.20

avg listing price — sweet spot $15–$100

Review moat

Great287.64

avg incumbent reviews — the moat a new listing must climb

Price range

Great€3.13–€98.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Good€279K

€279K/yr · 152K searches

Growth

Bad-22.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, macadamianüsse is a €279K/yr Amazon Germany market (152K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

macadamianüsse market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: €303K–€363K; units × avg price
Conversion rate: 7.6%
Avg BSR: #16
Page quality: 0%
Prime: 60%
Sponsored: 64%
Out of stock: 3.6%
Avg brand age: 70 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

28%

by Amazon27%
Kamelur16%
SÜSSUNDCLEVER.DE est 20169%
Seeberger8%
Biojoy6%
Alnatura5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top macadamianüsse search terms

macadamianüsse84K/yr -22.9%6.6% conv.
macadamia31K/yr -14.7%5.2% conv.
macadamianüsse bio14K/yr -27.3%11.4% conv.
macadamianüsse gesalzen9K/yr -33.1%4.4% conv.
macadamia nüsse6K/yr -19.8%5.6% conv.
macadamia nuts3K/yr -15.3%5.0% conv.
macadamianüsse ungesalzen3K/yr -16.4%6.6% conv.
makadamia nuss2K/yr -50.8%3.1% conv.

All search terms

Top macadamianüsse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

by Amazon Macadamianüsse Ungesalzene 500g (1er-Pack)

by Amazon€14.124.4★2,081 rev

Kamelur 1kg BIO Macadamiabruch in Rohkostqualität - Bio Macadamia Nüsse gebrochen roh und unbehandelt

Kamelur€26.974.3★147 rev

by Amazon MACADAMIA-NUSSKERNE Ungesalzen 200 g (Pack of 1)

by Amazon€6.934.5★325 rev

SÜSSUNDCLEVER.DE est 2016€24.994.2★177 rev

Seeberger Macadamias geröstet & gesalzen: Feinstens veredelte Macadamianüsse - schonend geröstet mit feiner Salznote - intensiv nussig - geschält vegan (1 x 125 g)

Seeberger€5.774.4★252 rev

Newest

by launch date

Müsli Mühle Bio Macadamianüsse Macadamia als Bruch Nussskerne 1000g

MÜSLI MÜHLE Kernig Kornig Knusprig€22.322 rev

3mo ago

nut&me Macadamianüsse 1 kg | Ganze Macadamia Nüsse geschält | Ungesalzen glutenfrei und ohne Zusatzstoffe | Ideal für Snacks Backen Granola Salate und süße Rezepte

nut&me€24.7816 rev

3mo ago

Bio Macadamianüsse 750g - Natur Macadamia Nüsse Roh Ungesalzen Hälften & Große Stücke von Foozia

Foozia€20.4322 rev

6mo ago

Bio aromatische Premium Fair Trade Jumbo Macadamia Nüsse 1000gr 1 kg Öko & Fair roh ungeröstete Kenia Macadamias Nuts extra große Kerne vegan Familienpackung Value-Pack

pakka€33.0339 rev

1y ago

Kamelur 5kg BIO Macadamiabruch in Rohkostqualität - Bio Macadamia Nüsse gebrochen roh und unbehandelt

Kamelur€98.55147 rev

1y ago

What buyers say about macadamianüsse

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt37%

“Delicious”

Qualität insgesamt18%

“Super Qualität”

Frische7%

“ganz zufrieden: Sie schmecken frisch,”

Geschmack7%

“guter Geschmack”

Ernährungs Gehalt5%

“Sehr gesund und sättigend, der perfekte Snack für zwischendurch”

Preis-Leistungs-Verhältnis4%

“Bestes Preis-Leistungsverhältnis”

Vegan/Biologisch4%

“Top Bio Qualität”

Salzgehalt3%

“Mild gesalzene, relativ weiche, große Nusskerne”

Gesundheitliche Vorteile – insgesamt3%

“Perfekt für Gesundheit”

Gesamtgröße2%

“passt”

What buyers complain about

Abgestanden/verfault/verwöhnt21%

“Ranzige Nüsse”

Geschmack insgesamt20%

“Unappetitlich”

Geschmack7%

“Total geschmacklos”

Preis-Leistungs-Verhältnis6%

“Schade ums Geld”

Qualität insgesamt5%

“Enttäuschende Qualität – leider ungenießbar”

Geruch4%

“Die Nüsse riechen ranzig”

Hartes Gefühl3%

“Die waren wie sehr hartes Gummi”

Textur/Konsistenz – insgesamt3%

“leicht muffig”

Knusprigkeit3%

“NULL Sterne die Macadamias waren alle Muffig”

Verschwendung natürlicher Ressourcen3%

“Eine unverzeihliche Verschwendung von Material”

Common questions

Is macadamianüsse profitable to sell on Amazon Germany?: The niche generates €279K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Worth a look (61/100).
How competitive is the macadamianüsse niche?: 19 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in macadamianüsse?: Top complaints mined from reviews: Abgestanden/verfault/verwöhnt, Geschmack insgesamt, Geschmack. The return rate is 0.0%.
When does demand for macadamianüsse peak?: Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the macadamianüsse niche?: Listings span €3.13–€98.55; the average listing price is €24.20 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.