Mac and Cheese
FailThe top 5 products take 86% of clicks, so Mac and Cheese is a Fail.
- Flapen Score
- 39 / 100Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 4639
- Market size
- €71K/yr65K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 86%top-5 click share · 8 brands · 26 sellers
Flapen Score
Mac and Cheese against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Mac and Cheese is stronger. Inside it, weaker.
Market
The Mac and Cheese market on Amazon at a glance
Shoppers on Amazon Germany searched for Mac and Cheese 65K times last year and spent an estimated €71K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 6.0%
- Market size, estimated
- €71Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- mac and cheese32K searches a year
02 · Price
A sale here is worth €18.04.
Listings sell for €18.04 on average, from €1.04 to €32.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €18.04 that is €5K to €9K a year per listing.
- Average price
- €18.04inside the $15 to $100 sweet spot
- Price range
- €1.04–€32.80
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €5K–€9K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #261 within Fertiggerichte. It carries 2,431 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 80%
- Out of stock, average day
- 0.7%
- Average rank
- #261in Fertiggerichte
- Average rating
- 4.47 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,431per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Mac and Cheese products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
26
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
4%
- Brand 162%
- Brand 212%
- Brand 310%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Mac and Cheese search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Mac and Cheese search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mac and cheese32K/yr
- kraft mac and cheese13K/yr
- mac n cheese10K/yr
- macaroni and cheese6K/yr
- mac and cheese kraft5K/yr
Reviews and returns
What reviews say buyers love and hate about Mac and Cheese
We read the reviews and the return reasons for every product selling here.
“Schmeckt mir nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mac and Cheese questions
Answered from the same tracked data.