mac and cheese
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great€18.04avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good€1.04–€32.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,430.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Market size
Bad€71K€71K/yr · 65K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf
According to Flapen's Amazon Germany niche tracking, mac and cheese is a €71K/yr Amazon Germany market (65K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
mac and cheese market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- €72K–€90K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #261
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 30%
- Out of stock
- 0.7%
- Avg brand age
- 62 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
26
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
4%
- Kraft62%
- Kraft Mac & Cheese12%
- Knorr10%
- HEART FOR CARDS5%
- Velveeta4%
- Maggi3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top mac and cheese search terms
- mac and cheese32K/yr
- kraft mac and cheese13K/yr
- mac n cheese10K/yr
- macaroni and cheese6K/yr
- mac and cheese kraft5K/yr
Top mac and cheese products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kraft - Macaroni and Cheese Kraft -
Kraft€32.804.7★549 rev
Kraft - Macaroni and Cheese Kraft -
Kraft€13.544.1★1,909 rev
Kraft Macaroni and Cheese The Cheesiest 10er Pack (10 x 206 g Packung)
Kraft Mac & Cheese€23.584.5★684 rev
Knorr Fix Würzmischung Macn Cheese(Makkaroni in Käsesauce)für eine leckere Pasta ohne geschmacksverstärkende Zusatzstoffe 3 Portionen
Knorr€1.044.2★198 rev
2 x Kraft Macaroni - Mac and Cheese - 2 x 7 25oz / 206g
HEART FOR CARDS€8.524.8★6 rev
Newest
by launch date
TONOMO ER Cheesy Boxen 170 ml 12 Stück RFVGB
Cheetos€32.23653 rev
Knorr Fix Würzmischung Macn Cheese(Makkaroni in Käsesauce)für eine leckere Pasta ohne geschmacksverstärkende Zusatzstoffe 3 Portionen
Knorr€1.04198 rev
2 x Kraft Macaroni - Mac and Cheese - 2 x 7 25oz / 206g
HEART FOR CARDS€8.526 rev
Knorr Mac & Cheese Jalapeño Pasta Pot leckere Instant Nudeln 8 x 62 g
Knorr€11.47501 rev
Maggi 5 Minuten Terrine Makkaroni und Käse leckeres Fertiggericht Instant-Nudeln in cremiger Käsesauce 8er Pack (8 x 63g)
Maggi€9.99654 rev
Trending
90-day click momentum2 x Kraft Macaroni - Mac and Cheese - 2 x 7 25oz / 206g
HEART FOR CARDS€8.524.8★
Kraft - Macaroni and Cheese Kraft -
Kraft€32.804.7★
TONOMO ER Cheesy Boxen 170 ml 12 Stück RFVGB
Cheetos€32.234.6★
Velveeta Kraft Shells and Cheese Original 36 Ounce
Velveeta€32.014.8★
Knorr Mac & Cheese Jalapeño Pasta Pot leckere Instant Nudeln 8 x 62 g
Knorr€11.473.9★
What buyers say about mac and cheese
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy yummy und sehr lecker”
“Lecker im Geschmack mit super schnellen Zubereitung”
“Zubereitung: Die Zubereitung in der Küche geht absolut fix und unkompliziert”
“Preisleistung ist einfach unschlagbar”
“geschmacklich gut und nahrhaft”
“Sehr gtes Produkt”
“verschenkt und gespendet”
“Als Snack gut geeignet”
“Fazit: Ein schnelles und praktisches Produkt, das man einfach mal selbst testen muss”
What buyers complain about
“Schmeckt mir nicht”
“Einmal und nie wieder, schade ums Geld”
“Nicht gut gewürzt”
“Nicht gut gewürzt”
“Der Geschmack ist schwer vergleichbar mit Produkten die man in der DACH Region erhalten kann”
“Künstlich”
Common questions
- Is mac and cheese profitable to sell on Amazon Germany?
- The niche generates €71K/yr across 10 tracked products. 90-day search growth is -11.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the mac and cheese niche?
- 8 brands and 26 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in mac and cheese?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Pulverisiert/zerbröselt. The return rate is 0.0%.
- When does demand for mac and cheese peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the mac and cheese niche?
- Listings span €1.04–€32.80; the average listing price is €18.04 (sweet spot $15–$100). The average incumbent carries 2,431 reviews — the moat a new listing must climb.