M&m Peanut Butter
FailThe top 5 brands take 100% of clicks, so M&m Peanut Butter is a Fail.
- Flapen Score
- 36 / 100Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 4636
- Market size
- €43K/yr45K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 88%top-5 click share · 1 brands · 23 sellers
Flapen Score
M&m Peanut Butter against its category
The dotted line is the Lebensmittel & Getränke average. Past it, M&m Peanut Butter is stronger. Inside it, weaker.
Market
The M&m Peanut Butter market on Amazon at a glance
Shoppers on Amazon Germany searched for M&m Peanut Butter 45K times last year and spent an estimated €43K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 3.3%
- Market size, estimated
- €43Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- m&m peanut butter28K searches a year
02 · Price
A sale here is worth €28.88.
Listings sell for €28.88 on average, from €6.87 to €94.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €28.88 that is €3K to €7K a year per listing.
- Average price
- €28.88inside the $15 to $100 sweet spot
- Price range
- €6.87–€94.99
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €3K–€7K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #265 within Geschenkkörbe & Feinkostgeschenke. It carries 5,460 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 50%
- Out of stock, average day
- 3.9%
- Average rank
- #265in Geschenkkörbe & Feinkostgeschenke
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,460per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top M&m Peanut Butter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
M&MS Peanut Butter - Erdnussbutter Chocolate Candy USA 55 oz - 1 559 kg
- Price
- €38.76
- Rating
- 4.6/5
- Reviews
- 1,999
- Age
- 2y ago

M&Ms Peanut Butter - Erdnussbutter - Partypackung Bag USA (963.9g - 34oz)
- Price
- €30.46
- Rating
- 4.7/5
- Reviews
- 10,813
- Age
- 6y ago

M&MS erdnussbutter familiengröße - 18 4 unzen
- Price
- €24.46
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 8y ago

M&MS Minis Peanut Butter Milk Chocolate Candy Sharing Size 8.6 Oz. Resealable Bag
- Price
- €15.78
- Rating
- 4.6/5
- Reviews
- 1,897
- Age
- 1y ago

M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 290 g
- Price
- €6.87
- Rating
- 3.8/5
- Reviews
- 53
- Age
- 6mo ago
Trending
estimated 90-day click momentum
M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 290 g
- Price
- €6.87
- Rating
- 3.8/5
- Reviews
- 53
- Age
- 6mo ago

M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 675 g
- Price
- €12.49
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 6mo ago

SCS M&Ms Peanut Butter - 1.63 oz. - 24 ct. by M & Ms
- Price
- €94.99
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 2y ago

M&MS Peanut Butter - Erdnussbutter Chocolate Candy USA 55 oz - 1 559 kg
- Price
- €38.76
- Rating
- 4.6/5
- Reviews
- 1,999
- Age
- 2y ago

M&Ms Peanut Butter - Erdnussbutter - Partypackung Bag USA (963.9g - 34oz)
- Price
- €30.46
- Rating
- 4.7/5
- Reviews
- 10,813
- Age
- 6y ago
Newest
by launch date
M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 290 g
- Price
- €6.87
- Rating
- 3.8/5
- Reviews
- 53
- Age
- 6mo ago

M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 675 g
- Price
- €12.49
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 6mo ago

M&MS Minis Peanut Butter Milk Chocolate Candy Sharing Size 8.6 Oz. Resealable Bag
- Price
- €15.78
- Rating
- 4.6/5
- Reviews
- 1,897
- Age
- 1y ago

SCS M&Ms Peanut Butter - 1.63 oz. - 24 ct. by M & Ms
- Price
- €94.99
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 2y ago

M&MS Peanut Butter - Erdnussbutter Chocolate Candy USA 55 oz - 1 559 kg
- Price
- €38.76
- Rating
- 4.6/5
- Reviews
- 1,999
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
23
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- M&M'S100%
Demand
M&m Peanut Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top M&m Peanut Butter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- m&m peanut butter28K/yr
- m&ms peanut butter9K/yr
- peanut butter m&ms5K/yr
- m und m peanut butter3K/yr
Reviews and returns
What reviews say buyers love and hate about M&m Peanut Butter
We read the reviews and the return reasons for every product selling here.
“nicht wirklich lecker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common M&m Peanut Butter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









