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M&m Peanut Butter

Fail

The top 5 brands take 100% of clicks, so M&m Peanut Butter is a Fail.

Flapen Score
36
36 / 100
Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 46
Market size
€43K/yr45K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
88%top-5 click share · 1 brands · 23 sellers

Flapen Score

M&m Peanut Butter against its category

The dotted line is the Lebensmittel & Getränke average. Past it, M&m Peanut Butter is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The M&m Peanut Butter market on Amazon at a glance

Shoppers on Amazon Germany searched for M&m Peanut Butter 45K times last year and spent an estimated €43K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
3.3%
Market size, estimated
€43Ka year
Peak month
November2.4× the quietest month
Top search term
m&m peanut butter28K searches a year

02 · Price

A sale here is worth €28.88.

Listings sell for €28.88 on average, from €6.87 to €94.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €28.88 that is €3K to €7K a year per listing.

Average price
€28.88inside the $15 to $100 sweet spot
Price range
€6.87–€94.99
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #265 within Geschenkkörbe & Feinkostgeschenke. It carries 5,460 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
50%
Out of stock, average day
3.9%
Average rank
#265in Geschenkkörbe & Feinkostgeschenke
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
5,460per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top M&m Peanut Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

M&m Peanut Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top M&m Peanut Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • m&m peanut butter28K/yr
  • m&ms peanut butter9K/yr
  • peanut butter m&ms5K/yr
  • m und m peanut butter3K/yr

Reviews and returns

What reviews say buyers love and hate about M&m Peanut Butter

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Geschmack insgesamt”
16%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“nicht wirklich lecker”
A buyer, on “Geschmack insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common M&m Peanut Butter questions

Answered from the same tracked data.