m&m peanut butter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€28.88avg listing price — sweet spot $15–$100
Price range
Great€6.87–€94.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,460.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Market size
Bad€43K€43K/yr · 45K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, m&m peanut butter is a €43K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
m&m peanut butter market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- €43K–€58K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #265
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 63%
- Out of stock
- 3.9%
- Avg brand age
- 60 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- M&M'S100%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -8.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top m&m peanut butter search terms
- m&m peanut butter28K/yr
- m&ms peanut butter9K/yr
- peanut butter m&ms5K/yr
- m und m peanut butter3K/yr
Top m&m peanut butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
M&MS Peanut Butter - Erdnussbutter Chocolate Candy USA 55 oz - 1 559 kg
M&M'S€38.764.6★1,999 rev
M&Ms Peanut Butter - Erdnussbutter - Partypackung Bag USA (963.9g - 34oz)
M&M'S€30.464.7★10,813 rev
M&MS erdnussbutter familiengröße - 18 4 unzen
M&M'S€24.464.5★44 rev
M&MS Minis Peanut Butter Milk Chocolate Candy Sharing Size 8.6 Oz. Resealable Bag
M&M'S€15.784.6★1,897 rev
M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 290 g
M&M'S€6.873.8★53 rev
Newest
by launch dateM&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 290 g
M&M'S€6.8753 rev
M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 675 g
M&M'S€12.4953 rev
M&MS Minis Peanut Butter Milk Chocolate Candy Sharing Size 8.6 Oz. Resealable Bag
M&M'S€15.781,897 rev
SCS M&Ms Peanut Butter - 1.63 oz. - 24 ct. by M & Ms
M&M'S€94.9911 rev
M&MS Peanut Butter - Erdnussbutter Chocolate Candy USA 55 oz - 1 559 kg
M&M'S€38.761,999 rev
Trending
90-day click momentumM&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 290 g
M&M'S€6.873.8★
M&Ms Cookie Dough Knackige Schokolinsen mit Keksteiggeschmack und bunter Zuckerhülle als Süßigkeit Schokolade zum Teilen 1 x 675 g
M&M'S€12.494.1★
SCS M&Ms Peanut Butter - 1.63 oz. - 24 ct. by M & Ms
M&M'S€94.994.4★
M&MS Peanut Butter - Erdnussbutter Chocolate Candy USA 55 oz - 1 559 kg
M&M'S€38.764.6★
M&Ms Peanut Butter - Erdnussbutter - Partypackung Bag USA (963.9g - 34oz)
M&M'S€30.464.7★
What buyers say about m&m peanut butter
What buyers praise and complain about, mined from review topics.What buyers love
“schmeckt lecker”
“Geschmacklich völlig überzeugend”
“Mega Preis”
“Süß, crunchy und gefährlich lecker”
“Qualitätsware”
“Super lecker und crunchy”
“Passt”
“die Textur ist nice!”
“Die Mischung aus Schokolade, crunchy Hülle und weicherer Füllung funktioniert für mich richtig gut”
“Funktioniert super und die MundMs bleiben frisch”
What buyers complain about
“nicht wirklich lecker”
“dafür zu teuer”
“etwas stört im Geschmack”
“die Snacks klein sind.”
“Total übersüßt”
“Ware ist alt”
“Dass das Ganze definitiv nicht gesund und nahrhaft ist, ist klar,”
“Geschmolzen”
“Vieles zerbröselt, überall Belag drauf”
“Schimmel”
Common questions
- Is m&m peanut butter profitable to sell on Amazon Germany?
- The niche generates €43K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the m&m peanut butter niche?
- 1 brands and 23 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in m&m peanut butter?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- When does demand for m&m peanut butter peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the m&m peanut butter niche?
- Listings span €6.87–€94.99; the average listing price is €28.88 (sweet spot $15–$100). The average incumbent carries 5,460 reviews — the moat a new listing must climb.