Luftschokolade
FailShoppers spend an estimated $26K a year here, so Luftschokolade is a Fail.
- Flapen Score
- 43 / 100Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 4643
- Market size
- €26K/yr147K searches / yr
- 90-day growth
- -35.9%search demand this quarter
- Competition
- 34%top-5 click share · 12 brands · 67 sellers
Flapen Score
Luftschokolade against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Luftschokolade is stronger. Inside it, weaker.
Market
The Luftschokolade market on Amazon at a glance
Shoppers on Amazon Germany searched for Luftschokolade 147K times last year and spent an estimated €26K. The top 5 brands take 95% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.
- Searches, last 12 months
- 147K
- Growth, 90 days vs prior 90
- -35.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- €26Ka year
- Top search term
- milka kekse26K searches a year
02 · Price
A sale here is worth €15.54.
Listings sell for €15.54 on average, from €1.41 to €47.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €15.54 that is €2K to €4K a year per listing.
- Average price
- €15.54inside the $15 to $100 sweet spot
- Price range
- €1.41–€47.98
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #526 within Brot & Backwaren. It carries 566 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 67%
- Out of stock, average day
- 6.2%
- Average rank
- #526in Brot & Backwaren
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 566per listing
- Listings tracked
- 54
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Luftschokolade products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Trumpf Aero Vollmilch zarte Vollmilch Luft-Schokolade 100 g
- Price
- €1.73
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 16y ago

Milka Luflee Alpenmilch Luftige Tafelschokolade mit feinen Luftblasen aus zarter Alpenmilch 14 x 90 g
- Price
- €18.74
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 1y ago

Milka Alpenmilch-Schokolade Klassische Tafelschokolade aus zarter Alpenmilch im Vorratspack 25 x 90 g
- Price
- €30.90
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 1y ago

Riesen Milka Schokoladentafel personalisiert mit Botschaft - Personalisierte Geschenke mit Milka Schokoladentafeln Geburtstagsgeschenk für Männer und Frauen (6 Tafeln)
- Price
- €29.57
- Rating
- 4.6/5
- Reviews
- 3,510
- Age
- 5y ago

Milka Alpenmilch-Schokoladentafel Zarte Tafelschokolade im praktischen Familienpack 3 x 90 g
- Price
- €4.32
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 1y ago
Trending
estimated 90-day click momentum
Trumpf Aero Luftschokolade weiße Schokolade 100g | Schokoladentafel | luftig und zartschmelzender Geschmack
- Price
- €2.35
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 13y ago

usy Bundle für Milka Noisette 3er Pack (3x90g Tafel) + usy Block
- Price
- €9.34
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 12mo ago

Trumpf Aero Vollmilch zarte Vollmilch Luft-Schokolade 100 g
- Price
- €1.73
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 16y ago

2 er Pack Trumpf Aero Vollmilch 2 x 100g Vollmilch-Luftschokolade
- Price
- €13.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Milka Choco Minis Mini Stars Schokoladen-Kekse mit Milchcrème und zarter Alpenmilch-Schokolade 16 x 185 g
- Price
- €35.73
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 8y ago
Newest
by launch date
2 er Pack Trumpf Aero Vollmilch 2 x 100g Vollmilch-Luftschokolade
- Price
- €13.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

usy Bundle für Milka Noisette 3er Pack (3x90g Tafel) + usy Block
- Price
- €9.34
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 12mo ago

Milka Luflee Alpenmilch Luftige Tafelschokolade mit feinen Luftblasen aus zarter Alpenmilch 14 x 90 g
- Price
- €18.74
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 1y ago

Milka Alpenmilch-Schokolade Klassische Tafelschokolade aus zarter Alpenmilch im Vorratspack 25 x 90 g
- Price
- €30.90
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 1y ago

Milka Alpenmilch-Schokoladentafel Zarte Tafelschokolade im praktischen Familienpack 3 x 90 g
- Price
- €4.32
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
12 falling
Sellers
67
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 72%
Open market
4%
- Milka70%
- Trumpf16%
- your surprise6%
- Nesquik1%
- usy1%
- Tise Süsswaren1%
- Open — no brand owns it (6 brands, 4%)
Demand
Luftschokolade search demand
Weekly searches over the year. Pick a range.
Search terms
Top Luftschokolade search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- milka kekse26K/yr
- luftschokolade14K/yr
- milka noisette12K/yr
- milka mmmax8K/yr
- milka schokolade xxl11K/yr
- milka luflee7K/yr
- milka alpenmilch7K/yr
- milka tafelschokolade7K/yr
- milka kuchen5K/yr
- aero luftschokolade7K/yr
Reviews and returns
What reviews say buyers love and hate about Luftschokolade
We read the reviews and the return reasons for every product selling here.
“nicht so lecker wie früher”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Luftschokolade questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









