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Luftschokolade

Fail

Shoppers spend an estimated $26K a year here, so Luftschokolade is a Fail.

Flapen Score
43
43 / 100
Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46
Market size
€26K/yr147K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
34%top-5 click share · 12 brands · 67 sellers

Flapen Score

Luftschokolade against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Luftschokolade is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luftschokolade market on Amazon at a glance

Shoppers on Amazon Germany searched for Luftschokolade 147K times last year and spent an estimated €26K. The top 5 brands take 95% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
1.1%
Market size, estimated
€26Ka year
Top search term
milka kekse26K searches a year

02 · Price

A sale here is worth €15.54.

Listings sell for €15.54 on average, from €1.41 to €47.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €15.54 that is €2K to €4K a year per listing.

Average price
€15.54inside the $15 to $100 sweet spot
Price range
€1.41–€47.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #526 within Brot & Backwaren. It carries 566 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
67%
Out of stock, average day
6.2%
Average rank
#526in Brot & Backwaren
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
566per listing
Listings tracked
54

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
81 months

Products

Top Luftschokolade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

67

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

4%

  • Brand 170%
  • Brand 216%
  • Brand 36%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (6 brands, 4%)

Demand

Luftschokolade search demand

Weekly searches over the year. Pick a range.

3K2KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Luftschokolade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milka kekse26K/yr
  • luftschokolade14K/yr
  • milka noisette12K/yr
  • milka mmmax8K/yr
  • milka schokolade xxl11K/yr
  • milka luflee7K/yr
  • milka alpenmilch7K/yr
  • milka tafelschokolade7K/yr
  • milka kuchen5K/yr
  • aero luftschokolade7K/yr

Reviews and returns

What reviews say buyers love and hate about Luftschokolade

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Geschmack insgesamt”
25%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“nicht so lecker wie früher”
A buyer, on “Geschmack insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Luftschokolade questions

Answered from the same tracked data.