liquid smoke
Skip itSoft demand (-15.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Review moat
Good971.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€5.67–€20.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay€173K€173K/yr · 132K searches
Avg price
Okay€9.90avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, liquid smoke is a €173K/yr Amazon Germany market (132K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
liquid smoke market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- €149K–€198K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 58%
- Out of stock
- 8.3%
- Avg brand age
- 72 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
27
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
9%
- GRILLSTONE29%
- Erbotech21%
- Stubb's15%
- Kostrowok10%
- Lazy Kettle Brand8%
- Dollie Sauce8%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top liquid smoke search terms
- liquid smoke71K/yr
- flüssigrauch14K/yr
- raucharoma12K/yr
- liquid smoke vegan8K/yr
- raucharoma flüssig6K/yr
- flüssiger rauch5K/yr
- liquid smoke raucharoma3K/yr
- rauchöl4K/yr
- flüssigrauch für lebensmittel3K/yr
- flüssig rauch3K/yr
Top liquid smoke products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grillstone - Fluessigrauch Würzsauce Hickory 100ml mit Dosierer
GRILLSTONE€8.814.6★7,129 rev
Erbotech Flüssigrauch Konzentrierter Lebensmittelzusatzstoff verleiht Ihren Gerichten ein Intensives und Rauchiges Aroma Ideal für Grill auch für Vegetarier Geeignet ohne GVO vegan 30 ml
Erbotech€8.324.6★626 rev
StubbS | Hickory Liquid Smoke | 1 x 148ml
Stubb's€7.764.6★203 rev
Flüssigrauch für Lebensmittel 330ml Gewürz Suppen Fleisch Kondensat Rauch Aroma
Kostrowok€6.904.6★838 rev
Lazy Kettle Brand Liquid Smoke
Lazy Kettle Brand€10.444.5★42 rev
Newest
by launch date
BBQ Liquid Smoke - Hartholz-Hickory 100ml mit Dosierer
GRILLSTONE€7.1539 rev
Erbotech Flüssigrauch Konzentrierter Lebensmittelzusatzstoff verleiht Ihren Gerichten ein Intensives und Rauchiges Aroma Ideal für Grill auch für Vegetarier Geeignet ohne GVO vegan 30 ml
Erbotech€8.32626 rev
Liquid Smoke Hickory 100ml mit Dosierer Brand Grillstone
GRILLSTONE€7.72477 rev
Dollie Hickory Liquid Smoke Spray 150ml - Flüssigrauch Vegan verleiht Ihren Gerichten ein authentisches Raucharoma und einen rauchigen Grillgeschmack
Dollie Sauce€10.12179 rev
Painmaker Liquid Smoke Hickory Style Flüssigrauch Würzmittel 240ml
n.v.€5.6722 rev
Trending
90-day click momentumStubbS | Hickory Liquid Smoke | 1 x 148ml
Stubb's€7.764.6★
Lazy Kettle Brand Liquid Smoke
Lazy Kettle Brand€10.444.5★
Colgin Natural Liquid Smoke Variety Pack (4 x 118ml)
Colgin€16.164.3★
Liquid Smoke Hickory 100ml mit Dosierer Brand Grillstone
GRILLSTONE€7.724.5★
Erbotech Flüssigrauch Konzentrierter Lebensmittelzusatzstoff verleiht Ihren Gerichten ein Intensives und Rauchiges Aroma Ideal für Grill auch für Vegetarier Geeignet ohne GVO vegan 30 ml
Erbotech€8.324.6★
What buyers say about liquid smoke
What buyers praise and complain about, mined from review topics.What buyers love
“Super smoke aroma”
“Leckeres Geschmack”
“Ideal für Barbecue Soße”
“Super für Chili”
“Super Produkt”
“das komplett vegan.”
“Gute preis”
“Die kleine Flasche ist handlich”
“Ideal für die eigene Beef Jerky Produktion”
“Das wirkt wie gekauft”
What buyers complain about
“Viele positive Rezensionen ließen vermuten, daß Raucharoma im Überfluß vorhanden ist”
“zu teuer für 30ml”
“Einseitiger Geschmack”
“Vorsicht, gebrauchte Ware”
“Es gibt zu viel Salz”
“zu viel Paprika”
“Der Flüssigrauch ist komplett verwässert”
“Starker Qualitätsverlust bei aktueller Produktion”
Common questions
- Is liquid smoke profitable to sell on Amazon Germany?
- The niche generates €173K/yr across 12 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the liquid smoke niche?
- 9 brands and 27 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in liquid smoke?
- Top complaints mined from reviews: Geschmack, Preis-Leistungs-Verhältnis, Geschmack insgesamt. The return rate is 0.1%.
- When does demand for liquid smoke peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the liquid smoke niche?
- Listings span €5.67–€20.72; the average listing price is €9.90 (sweet spot $15–$100). The average incumbent carries 971 reviews — the moat a new listing must climb.