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Lindt Ostereier

Fail

Demand is soft, at -91.6% this quarter, so Lindt Ostereier is a Fail.

Flapen Score
36
36 / 100
Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 46
Market size
€30K/yr322K searches / yr
90-day growth
-91.6%search demand this quarter
Competition
57%top-5 click share · 6 brands · 22 sellers

Flapen Score

Lindt Ostereier against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Lindt Ostereier is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lindt Ostereier market on Amazon at a glance

Shoppers on Amazon Germany searched for Lindt Ostereier 322K times last year and spent an estimated €30K. The top 5 brands take 99% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -91.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.

Searches, last 12 months
322K
Growth, 90 days vs prior 90
-91.6%
Conversion, latest week
0.5%
Market size, estimated
€30Ka year
Top search term
lindt osterhase118K searches a year

02 · Price

A sale here is worth €19.30.

Listings sell for €19.30 on average, from €3.49 to €51.41. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €19.30 that is €5K to €10K a year per listing.

Average price
€19.30inside the $15 to $100 sweet spot
Price range
€3.49–€51.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 41.1% of listings are out of stock. The average listing ranks #750 within Geschenkkörbe & Feinkostgeschenke. It carries 551 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
19%
Out of stock, average day
41.1%
Average rank
#750in Geschenkkörbe & Feinkostgeschenke
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
551per listing
Listings tracked
26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Lindt Ostereier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

22

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

0%

  • Brand 180%
  • Brand 211%
  • Brand 34%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Lindt Ostereier search demand

Weekly searches over the year. Pick a range.

30K20KPrime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Lindt Ostereier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lindt osterhase118K/yr
  • milka mini eggs17K/yr
  • lindt hase20K/yr
  • lindt goldhase19K/yr
  • lindt ostereier38K/yr
  • cadbury mini eggs9K/yr
  • mini eggs8K/yr
  • lindt eier20K/yr
  • lindt eierlikör eier6K/yr
  • milka eier9K/yr

Reviews and returns

What reviews say buyers love and hate about Lindt Ostereier

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Geschmack insgesamt”
59%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Unfassbar teuer leider”
A buyer, on “Preis-Leistungs-Verhältnis”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lindt Ostereier questions

Answered from the same tracked data.