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Leibniz Kekse

Fail

Demand is soft, at -17.0% this quarter, so Leibniz Kekse is a Fail.

Flapen Score
47
47 / 100
Top 42% of 1,367 Lebensmittel & Getränke niches · +1 vs the category median of 46
Market size
€78K/yr83K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
48%top-5 click share · 10 brands · 33 sellers

Flapen Score

Leibniz Kekse against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Leibniz Kekse is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leibniz Kekse market on Amazon at a glance

Shoppers on Amazon Germany searched for Leibniz Kekse 83K times last year and spent an estimated €78K. The top 5 brands take 91% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
9.4%
Market size, estimated
€78Ka year
Top search term
leibniz kekse30K searches a year

02 · Price

A sale here is worth €10.10.

Listings sell for €10.10 on average, from €1.74 to €32.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €10.10 that is €1K to €3K a year per listing.

Average price
€10.10under the $15 to $100 sweet spot
Price range
€1.74–€32.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #372 within Brot & Backwaren. It carries 937 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
96%
Out of stock, average day
4.0%
Average rank
#372in Brot & Backwaren
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
937per listing
Listings tracked
28

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Leibniz Kekse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

33

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

6%

  • Brand 139%
  • Brand 227%
  • Brand 314%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 6%)

Demand

Leibniz Kekse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.0× · 7 of 12 months tracked

Search terms

Top Leibniz Kekse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leibniz kekse30K/yr
  • leibniz19K/yr
  • alnatura kekse6K/yr
  • dinkelkekse8K/yr
  • leibniz kekse schoko7K/yr
  • bio kekse5K/yr
  • leibniz butterkeks5K/yr
  • leibnitz3K/yr

Reviews and returns

What reviews say buyers love and hate about Leibniz Kekse

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geschmack insgesamt”
17%of negative reviews mention “Süße”
0.1%of orders come back
“Zucker”
A buyer, on “Süße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Leibniz Kekse questions

Answered from the same tracked data.