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Lebkuchenhaus

Fail

The top 5 brands take 98% of clicks, so Lebkuchenhaus is a Fail.

Flapen Score
39
39 / 100
Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46
Market size
€79K/yr687K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
48%top-5 click share · 7 brands · 70 sellers

Flapen Score

Lebkuchenhaus against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Lebkuchenhaus is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lebkuchenhaus market on Amazon at a glance

Shoppers on Amazon Germany searched for Lebkuchenhaus 687K times last year and spent an estimated €79K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 687K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €79K a year.

Searches, last 12 months
687K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
0.8%
Market size, estimated
€79Ka year
Peak month
December35.9× the quietest month
Top search term
dr oetker71K searches a year

02 · Price

A sale here is worth €14.99.

Listings sell for €14.99 on average, from €0.94 to €37.08. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At €14.99 that is €60K to €75K a year per listing.

Average price
€14.99under the $15 to $100 sweet spot
Price range
€0.94–€37.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
€60K–€75K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #195 within Süßigkeiten & Knabbereien. It carries 863 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
79%
Out of stock, average day
28.2%
Average rank
#195in Süßigkeiten & Knabbereien
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
863per listing
Listings tracked
38

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Lebkuchenhaus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

70

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 81%

Open market

1%

  • Brand 179%
  • Brand 213%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Lebkuchenhaus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 35.9×

Search terms

Top Lebkuchenhaus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr oetker71K/yr
  • dr. oetker29K/yr
  • dr.oetker9K/yr
  • lebkuchenhaus323K/yr
  • oetker6K/yr
  • hexenhaus9K/yr
  • dr ötker4K/yr
  • lebkuchenhaus bausatz essbar43K/yr
  • lebkuchenhaus bausatz94K/yr
  • lebkuchen haus17K/yr

Reviews and returns

What reviews say buyers love and hate about Lebkuchenhaus

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Haltbarkeit”
1.6%of orders come back
“Keine Haltbarkeit, taugt nichts”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lebkuchenhaus questions

Answered from the same tracked data.