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Lebkuchengewürz

Fail

Demand is soft, at -53.6% this quarter, so Lebkuchengewürz is a Fail.

Flapen Score
38
38 / 100
Ranks 1,135 of 1,367 Lebensmittel & Getränke niches · −8 vs the category median of 46
Market size
€174K/yr158K searches / yr
90-day growth
-53.6%search demand this quarter
Competition
83%top-5 click share · 9 brands · 13 sellers

Flapen Score

Lebkuchengewürz against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Lebkuchengewürz is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lebkuchengewürz market on Amazon at a glance

Shoppers on Amazon Germany searched for Lebkuchengewürz 158K times last year and spent an estimated €174K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €174K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-53.6%
Conversion, latest week
14.3%
Market size, estimated
€174Ka year
Peak month
December47.1× the quietest month
Top search term
lebkuchengewürz135K searches a year

02 · Price

A sale here is worth €7.72.

Listings sell for €7.72 on average, from €1.72 to €14.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At €7.72 that is €23K to €31K a year per listing.

Average price
€7.72under the $15 to $100 sweet spot
Price range
€1.72–€14.44
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
€23K–€31K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,477 within Gewürze & Fix-Produkte. It carries 252 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,477in Gewürze & Fix-Produkte
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
252per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Lebkuchengewürz products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

€0€26K€52K€78K€105K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

13

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

12%

  • Ostmann54%
  • JKR Spices11%
  • Ankerkraut6%
  • He-Ju6%
  • MeerBach & Rose5%
  • MüMa´s5%
  • Open — no brand owns it (3 brands, 12%)

Demand

Lebkuchengewürz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 47.1×

Search terms

Top Lebkuchengewürz search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lebkuchengewürz135K/yr
  • lebkuchengewürz bio8K/yr
  • lebkuchengewürz zum backen3K/yr
  • lebkuchen gewürz3K/yr
  • pfefferkuchengewürz5K/yr
  • lebkuchengewürz ostmann4K/yr

Reviews and returns

What reviews say buyers love and hate about Lebkuchengewürz

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Geschmack”
25%of negative reviews mention “Geschmack”
<0.1%of orders come back, a rate Amazon rounds to zero
“könnte jedoch an Aroma verlieren.”
A buyer, on “Geschmack”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Lebkuchengewürz questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data