Is Lebensmittelfarbe Gel profitable to sell on Amazon Germany?

Flapen scores Lebensmittelfarbe Gel 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €99K a year across 19 tracked products. Search demand grew -31.7% in the last 90 days.

How competitive is the Lebensmittelfarbe Gel niche on Amazon Germany?

11 brands and 23 sellers compete in Lebensmittelfarbe Gel on Amazon Germany. The top 5 Lebensmittelfarbe Gel products take 60% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Lebensmittelfarbe Gel?

Lebensmittelfarbe Gel buyers on Amazon Germany complain most about Farbe, Farbverblassen/Verfärbung, and Künstliche Farben. An estimated 0.0% of orders come back.

When does demand for Lebensmittelfarbe Gel peak?

Search demand for Lebensmittelfarbe Gel on Amazon Germany peaks in Feb–Mar–Apr–Nov, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Lebensmittelfarbe Gel niche?

Lebensmittelfarbe Gel sells for €12.78 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.35 to €34.88. The average product has 1,657 reviews, the count a new listing must catch up to.

Lebensmittelfarbe Gel

Fail

Demand is soft, at -31.7% this quarter, so Lebensmittelfarbe Gel is a Fail.

Flapen Score: 44
44 / 100Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46
Market size: €99K/yr128K searches / yr
90-day growth: -31.7%search demand this quarter
Competition: 60%top-5 click share · 11 brands · 23 sellers

Flapen Score

Lebensmittelfarbe Gel against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Lebensmittelfarbe Gel is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Lebensmittelfarbe Gel market on Amazon at a glance

Shoppers on Amazon Germany searched for Lebensmittelfarbe Gel 128K times last year and spent an estimated €99K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Mar–Apr–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €99K a year.

Searches, last 12 months: 128K
Growth, 90 days vs prior 90: -31.7%
Conversion, latest week: 6.1%
Market size, estimated: €99Ka year
Peak month: November1.9× the quietest month
Top search term: lebensmittelfarbe gel50K searches a year

02 · Price

A sale here is worth €12.78.

Listings sell for €12.78 on average, from €6.35 to €34.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €12.78 that is €3K to €6K a year per listing.

Average price: €12.78under the $15 to $100 sweet spot
Price range: €6.35–€34.88
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€6K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #100 within Koch- & Backzutaten. It carries 1,657 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 6.3%
Average rank: #100in Koch- & Backzutaten
Average rating: 4.56 starsAmazon Germany average 4.37 stars
Average reviews: 1,657per listing
Listings tracked: 19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Lebensmittelfarbe Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

14%

Brand 135%
Brand 222%
Brand 311%
Brand 48%
Brand 56%
Brand 65%
Open — no brand owns it (5 brands, 14%)

Demand

Lebensmittelfarbe Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar, Apr, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Lebensmittelfarbe Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

lebensmittelfarbe gel50K/yr -39.1%4.7% conv.
wilton lebensmittelfarbe28K/yr -32.4%4.6% conv.
gel lebensmittelfarbe10K/yr -13.9%5.0% conv.
lebensmittelfarbe paste10K/yr -18.2%5.1% conv.
gelfarben lebensmittelfarben7K/yr -9.0%6.1% conv.
lebensmittelfarbe wilton9K/yr -33.4%5.8% conv.
wilton gelfarben3K/yr -28.7%5.1% conv.
lebensmittel gelfarben3K/yr -19.7%6.9% conv.
lebensmittelpaste3K/yr -29.4%4.5% conv.
food coloring gel4K/yr -43.4%3.7% conv.

Reviews and returns

What reviews say buyers love and hate about Lebensmittelfarbe Gel

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Farbe”

39%of negative reviews mention “Farbe”

<0.1%of orders come back, a rate Amazon rounds to zero

“all the colorings are not safe”

A buyer, on “Farbe”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Lebensmittelfarbe Gel questions

Answered from the same tracked data.

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