latte macchiato
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€23.62avg listing price — sweet spot $15–$100
Price range
Good€4.04–€34.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,386.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay€182K€182K/yr · 137K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, latte macchiato is a €182K/yr Amazon Germany market (137K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
latte macchiato market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- €189K–€236K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Tassimo65%
- Nescafé Dolce Gusto22%
- NESCAFÉ7%
- KRÜGER6%
Demand
Weekly Amazon search volume, last 37 weeks — -27.8% search growth over the last 90 days.Top latte macchiato search terms
- tassimo kapseln latte macchiato37K/yr
- latte macchiato32K/yr
- dolce gusto kapseln latte macchiato16K/yr
- tassimo latte macchiato20K/yr
- latte11K/yr
- latte macchiato pulver9K/yr
- dolce gusto latte macchiato6K/yr
- latte macchiato kapseln4K/yr
- latte macchiato tassimo3K/yr
Top latte macchiato products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tassimo Kapseln Jacobs Typ Latte Macchiato Classico 5 x 8 Pads 40 Kaffeekapseln
Tassimo€28.494.7★3,481 rev
NESCAFÉ DOLCE GUSTO Latte Macchiato Kaffeekapseln (3 x 30 Kapseln)
Nescafé Dolce Gusto€27.014.7★2,809 rev
NESCAFÉ DOLCE GUSTO Latte Macchiato Kaffeekapseln (3 x 16 Kapseln)
Nescafé Dolce Gusto€16.384.7★2,809 rev
Tassimo Kapseln Jacobs Typ Latte Macchiato Caramel 5 x 8 Pads 40 Kaffeekapseln
Tassimo€28.024.8★2,523 rev
Tassimo Kapseln Jacobs Typ Latte Macchiato Weniger Süß 5 x 8 Pads 40 Kaffeekapseln
Tassimo€29.054.6★577 rev
Newest
by launch date
Tassimo Kapseln LOR Latte Macchiato 5 x 8 Pads 40 Kaffeekapseln
Tassimo€27.851,756 rev
Tassimo Kapseln Limited Edition Cinnamon Roll Latte 5 x 8 Pads 40 Kaffeekapseln
Tassimo€28.23126 rev
NESCAFÉ GOLD Typ Latte Getränkepulver aus löslichem Bohnenkaffee kräftiger Geschmack & intensives Aroma koffeinhaltig 1er Pack (1 x 230g)
NESCAFÉ€4.04215 rev
Tassimo Jacobs Lovers Sortenpackung Kaffeekapseln - Tassimo Jacobs Latte Macchiato Latte Macchiato Vanilla Café Au Lait Cappuccino Classico - 5 Packungen (48 Portionen)
Tassimo€34.46468 rev
KRÜGER Family Latte Macchiato aromatisiertes Getränkepulver mit löslichem Kaffee koffeinhaltig 500 g Beutel
KRÜGER€4.29762 rev
Trending
90-day click momentum
Tassimo Kapseln Jacobs Café au Lait 5 x 16 Pads 80 Kaffeekapseln
Tassimo€26.644.7★
Tassimo Kapseln LOR Latte Macchiato 5 x 8 Pads 40 Kaffeekapseln
Tassimo€27.854.7★
Tassimo Kapseln Jacobs Typ Latte Macchiato Weniger Süß 5 x 8 Pads 40 Kaffeekapseln
Tassimo€29.054.6★
NESCAFÉ Dolce Gusto Latte Macchiato | 48 Kaffeekapseln | Aromatischer Espresso | 3-Schichten -Köstlichkeit aus feinem Milchschaum | Aromaversiegelte Kapseln | 3er Pack (3 x 16 Kapseln)
NESCAFÉ€23.094.6★
Tassimo Kapseln Jacobs Typ Latte Macchiato Vanilla 5 x 8 Pads 40 Kaffeekapseln
Tassimo€29.594.7★
What buyers say about latte macchiato
What buyers praise and complain about, mined from review topics.What buyers love
“Dolce gusto”
“Preis-Leistung stimmt für mich absolut”
“Geschmacklich spitze”
“Dolce gusto”
“Der Koffeingehalt ist gut spürbar, ohne zu stark zu wirken”
“Ich liebe es, sehr gute Qualität”
“Lecker cremig”
“Cremiger Geschmack,”
“bringt alles ohne großen Aufwand in Ordnung”
“Passt”
What buyers complain about
“Diese Kapseln sind zwar preisintensiv”
“Schmeckt extrem synthetisch”
“Nicht süß, finde ich gut”
“Sehr künstlich”
“Offene Packung und feucht, keine Rückgabe moglz”
“zu wenig Cinnamon-Geschmack”
“Sehr kleine Portion”
Common questions
- Is latte macchiato profitable to sell on Amazon Germany?
- The niche generates €182K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the latte macchiato niche?
- 4 brands and 36 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in latte macchiato?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Süße. The return rate is 0.1%.
- What does it cost to enter the latte macchiato niche?
- Listings span €4.04–€34.46; the average listing price is €23.62 (sweet spot $15–$100). The average incumbent carries 1,387 reviews — the moat a new listing must climb.