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Latte Macchiato

Fail

The top 5 brands take 100% of clicks, so Latte Macchiato is a Fail.

Flapen Score
41
41 / 100
Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46
Market size
€182K/yr137K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
67%top-5 click share · 4 brands · 36 sellers

Flapen Score

Latte Macchiato against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Latte Macchiato is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Latte Macchiato market on Amazon at a glance

Shoppers on Amazon Germany searched for Latte Macchiato 137K times last year and spent an estimated €182K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €182K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
5.6%
Market size, estimated
€182Ka year
Top search term
tassimo kapseln latte macchiato37K searches a year

02 · Price

A sale here is worth €23.62.

Listings sell for €23.62 on average, from €4.04 to €34.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €23.62 that is €12K to €18K a year per listing.

Average price
€23.62inside the $15 to $100 sweet spot
Price range
€4.04–€34.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€12K–€18K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Getränke, Kaffee & Tee. It carries 1,387 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#178in Getränke, Kaffee & Tee
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
1,387per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Latte Macchiato products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 222%
  • Brand 37%
  • Brand 46%

Demand

Latte Macchiato search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.1× · 9 of 12 months tracked

Search terms

Top Latte Macchiato search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tassimo kapseln latte macchiato37K/yr
  • latte macchiato32K/yr
  • dolce gusto kapseln latte macchiato16K/yr
  • tassimo latte macchiato20K/yr
  • latte11K/yr
  • latte macchiato pulver9K/yr
  • dolce gusto latte macchiato6K/yr
  • latte macchiato kapseln4K/yr
  • latte macchiato tassimo3K/yr

Reviews and returns

What reviews say buyers love and hate about Latte Macchiato

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “Geschmack insgesamt”
29%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Diese Kapseln sind zwar preisintensiv”
A buyer, on “Preis-Leistungs-Verhältnis”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Latte Macchiato questions

Answered from the same tracked data.