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Latiao

Maybe

The products selling today average only 3.5★. But shoppers spend an estimated $55K a year here, so Latiao is a Maybe.

Flapen Score
51
51 / 100
Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46
Market size
€55K/yr115K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
51%top-5 click share · 12 brands · 13 sellers

Flapen Score

Latiao against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Latiao is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Latiao market on Amazon at a glance

Shoppers on Amazon Germany searched for Latiao 115K times last year and spent an estimated €55K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
4.3%
Market size, estimated
€55Ka year
Peak month
November2.4× the quietest month
Top search term
latiao74K searches a year

02 · Price

A sale here is worth €11.09.

Listings sell for €11.09 on average, from €5.19 to €18.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €11.09 that is €1K to €3K a year per listing.

Average price
€11.09under the $15 to $100 sweet spot
Price range
€5.19–€18.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #620 within Geschenkkörbe & Feinkostgeschenke. It carries 172 reviews at 3.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
85%
Out of stock, average day
22.0%
Average rank
#620in Geschenkkörbe & Feinkostgeschenke
Average rating
3.52 starsAmazon Germany average 4.37 stars
Average reviews
172per listing
Listings tracked
27

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Latiao products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

15%

  • Brand 133%
  • Brand 219%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 15%)

Demand

Latiao search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Latiao search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • latiao74K/yr
  • latio22K/yr
  • latiao chinese snack7K/yr
  • la tiao6K/yr
  • latio chinese snack6K/yr

Reviews and returns

What reviews say buyers love and hate about Latiao

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Geschmack insgesamt”
29%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt null”
A buyer, on “Geschmack insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Latiao questions

Answered from the same tracked data.