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Laktosefreie Schokolade

Fail

Demand is soft, at -55.3% this quarter, so Laktosefreie Schokolade is a Fail.

Flapen Score
46
46 / 100
Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size
€45K/yr122K searches / yr
90-day growth
-55.3%search demand this quarter
Competition
46%top-5 click share · 16 brands · 23 sellers

Flapen Score

Laktosefreie Schokolade against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Laktosefreie Schokolade is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laktosefreie Schokolade market on Amazon at a glance

Shoppers on Amazon Germany searched for Laktosefreie Schokolade 122K times last year and spent an estimated €45K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -55.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-55.3%
Conversion, latest week
3.4%
Market size, estimated
€45Ka year
Peak month
November6.4× the quietest month
Top search term
laktosefreie schokolade37K searches a year

02 · Price

A sale here is worth €11.01.

Listings sell for €11.01 on average, from €1.78 to €27.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €11.01 that is €1K to €3K a year per listing.

Average price
€11.01under the $15 to $100 sweet spot
Price range
€1.78–€27.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #290 within Geschenkkörbe & Feinkostgeschenke. It carries 358 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
84%
Out of stock, average day
23.4%
Average rank
#290in Geschenkkörbe & Feinkostgeschenke
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
358per listing
Listings tracked
31

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Laktosefreie Schokolade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

21%

  • Brand 126%
  • Brand 226%
  • Brand 313%
  • Brand 48%
  • Brand 54%
  • Brand 63%

Demand

Laktosefreie Schokolade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Laktosefreie Schokolade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laktosefreie schokolade37K/yr
  • vegane pralinen29K/yr
  • lindt vegan27K/yr
  • schokolade laktosefrei10K/yr
  • pralinen vegan8K/yr
  • ritter sport vegan5K/yr
  • lindor vegan6K/yr

Reviews and returns

What reviews say buyers love and hate about Laktosefreie Schokolade

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Geschmack insgesamt”
19%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Laktosefreie Schokolade questions

Answered from the same tracked data.