Lakritzstangen
FailShoppers spend an estimated $60K a year here, so Lakritzstangen is a Fail.
- Flapen Score
- 46 / 100Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median46
- Market size
- €60K/yr120K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 38%top-5 click share · 12 brands · 70 sellers
Flapen Score
Lakritzstangen against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Lakritzstangen is stronger. Inside it, weaker.
Market
The Lakritzstangen market on Amazon at a glance
Shoppers on Amazon Germany searched for Lakritzstangen 120K times last year and spent an estimated €60K. The top 5 brands take 94% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €60K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 4.9%
- Market size, estimated
- €60Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- haribo lakritz52K searches a year
02 · Price
A sale here is worth €10.27.
Listings sell for €10.27 on average, from €3.82 to €24.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €10.27 that is €1K to €3K a year per listing.
- Average price
- €10.27under the $15 to $100 sweet spot
- Price range
- €3.82–€24.53
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #202 within Süßigkeiten & Knabbereien. It carries 645 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 59%
- Out of stock, average day
- 1.8%
- Average rank
- #202in Süßigkeiten & Knabbereien
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 645per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Lakritzstangen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
70
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
38%
Top 20: 88%
Open market
5%
- Brand 178%
- Brand 211%
- Brand 32%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (6 brands, 5%)
Demand
Lakritzstangen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Lakritzstangen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- haribo lakritz52K/yr
- lakritz haribo33K/yr
- lakritze haribo10K/yr
- lakritzstangen11K/yr
- lakritz stangen9K/yr
- haribo lakritz stangen4K/yr
Reviews and returns
What reviews say buyers love and hate about Lakritzstangen
We read the reviews and the return reasons for every product selling here.
“Nicht so lecker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lakritzstangen questions
Answered from the same tracked data.









