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Lakritzstangen

Fail

Shoppers spend an estimated $60K a year here, so Lakritzstangen is a Fail.

Flapen Score
46
46 / 100
Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size
€60K/yr120K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
38%top-5 click share · 12 brands · 70 sellers

Flapen Score

Lakritzstangen against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Lakritzstangen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lakritzstangen market on Amazon at a glance

Shoppers on Amazon Germany searched for Lakritzstangen 120K times last year and spent an estimated €60K. The top 5 brands take 94% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €60K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
4.9%
Market size, estimated
€60Ka year
Peak month
November1.5× the quietest month
Top search term
haribo lakritz52K searches a year

02 · Price

A sale here is worth €10.27.

Listings sell for €10.27 on average, from €3.82 to €24.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €10.27 that is €1K to €3K a year per listing.

Average price
€10.27under the $15 to $100 sweet spot
Price range
€3.82–€24.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #202 within Süßigkeiten & Knabbereien. It carries 645 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
59%
Out of stock, average day
1.8%
Average rank
#202in Süßigkeiten & Knabbereien
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
645per listing
Listings tracked
34

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Lakritzstangen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

70

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

38%

Top 20: 88%

Open market

5%

  • Brand 178%
  • Brand 211%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (6 brands, 5%)

Demand

Lakritzstangen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Lakritzstangen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haribo lakritz52K/yr
  • lakritz haribo33K/yr
  • lakritze haribo10K/yr
  • lakritzstangen11K/yr
  • lakritz stangen9K/yr
  • haribo lakritz stangen4K/yr

Reviews and returns

What reviews say buyers love and hate about Lakritzstangen

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geschmack insgesamt”
20%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Nicht so lecker”
A buyer, on “Geschmack insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lakritzstangen questions

Answered from the same tracked data.