lakritzstangen
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Review moat
Good645.26avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Okay€3.82–€24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.27avg listing price — sweet spot $15–$100
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad€60K€60K/yr · 120K searches
According to Flapen's Amazon Germany niche tracking, lakritzstangen is a €60K/yr Amazon Germany market (120K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
lakritzstangen market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- €62K–€82K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #202
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 15%
- Out of stock
- 1.8%
- Avg brand age
- 73 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
70
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
38%
Top 20: 88%
Open market
5%
- HARIBO78%
- Katjes11%
- R Rexim2%
- Naturix242%
- Panda1%
- topDeal1%
- Open — no brand owns it (6 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top lakritzstangen search terms
- haribo lakritz52K/yr
- lakritz haribo33K/yr
- lakritze haribo10K/yr
- lakritzstangen11K/yr
- lakritz stangen9K/yr
- haribo lakritz stangen4K/yr
Top lakritzstangen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Haribo Lakritz Parade 750g Mischung in Runddose Klassiker & Spezialitäten Großpackung Lakritzdose für Liebhaber
HARIBO€9.134.4★1,106 rev
Haribo Bonner Gold 150 Stangen 1er Pack (1 x 2.7 kg)
HARIBO€23.794.7★1,068 rev
Haribo Lackritz Schnecken 150 Stück in Runddose
HARIBO€11.944.8★242 rev
Haribo Konfekt 1er Pack (1 x 3 kg)
HARIBO€19.514.7★995 rev
Haribo Konfekt-Stangen 150 Stück in Runddose 1200g
HARIBO€11.954.6★4,993 rev
Newest
by launch date
3 er Pack Stafetten 3x 160g Lakritz-Dragees
topDeal€6.9943 rev
Katjes Katzen Pfötchen Großpackung Vegan 1 x 700g
Katjes€3.881,396 rev
Katjes Salzige Heringe Großpackung Vegan 1 x 700g
Katjes€3.83271 rev
Katjes-Kinder Großpackung Vegan 1 x 700g
Katjes€3.82508 rev
Haribo Lakritz Parade 3er Pack (3 x 750g)
HARIBO€18.7577 rev
Trending
90-day click momentum
Haribo Schnecken 150 Stück in Runddose 1500g
HARIBO€8.794.6★
Troika Schlüsselanhänger mit Haribo Lakritz Anhänger aus Metall und PVC in der Farbe Silber-Schwarz HB-K09/BK
TROIKA€8.444.4★
LASSE LAKRITS - Stange Reines Lakritz 5 Stangen (5 x 16 g)
Lasse Lakrits€8.503.8★
Katjes Katzen Pfötchen Großpackung Vegan 1 x 700g
Katjes€3.884.6★
3 er Set Haribo Goliath Lakritz-Stangen 3 x 125g
HARIBO€6.214.6★
What buyers say about lakritzstangen
What buyers praise and complain about, mined from review topics.What buyers love
“schmeckt super”
“Top Produkt”
“Frische Haribo”
“Wie erwartet”
“Super Preis”
“Super Geschmack”
“MEGA LECKER”
“Sie sind soft”
“Gute Mischung twzleicht salzig und süß”
“Auch schön zu verschenken”
What buyers complain about
“Nicht so lecker”
“Preis zwar unerhört”
“Stangen sind knochenhart”
“Mehliger Geschmack”
“Ein einziger Klumpen”
“Große Tüte”
“Stäbchen wurden vermutlich zu kühl gelagert”
“Schlechte Qualität”
“Vorsicht, die stinken nach Plastik”
“bitter durch Alkohol”
Common questions
- Is lakritzstangen profitable to sell on Amazon Germany?
- The niche generates €60K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the lakritzstangen niche?
- 12 brands and 70 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in lakritzstangen?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Hartes Gefühl. The return rate is 0.1%.
- When does demand for lakritzstangen peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the lakritzstangen niche?
- Listings span €3.82–€24.53; the average listing price is €10.27 (sweet spot $15–$100). The average incumbent carries 645 reviews — the moat a new listing must climb.