Skip to content

Lakritz Likör

Fail

Shoppers spend an estimated $22K a year here, so Lakritz Likör is a Fail.

Flapen Score
39
39 / 100
Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46
Market size
€22K/yr73K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
72%top-5 click share · 11 brands · 35 sellers

Flapen Score

Lakritz Likör against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Lakritz Likör is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lakritz Likör market on Amazon at a glance

Shoppers on Amazon Germany searched for Lakritz Likör 73K times last year and spent an estimated €22K. The top 5 brands take 77% of clicks. Demand peaks in May. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €22K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
2.2%
Market size, estimated
€22Ka year
Peak month
May3.2× the quietest month
Top search term
lakritz likör36K searches a year

02 · Price

A sale here is worth €13.62.

Listings sell for €13.62 on average, from €6.30 to €20.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €13.62 that is €1K to €3K a year per listing.

Average price
€13.62under the $15 to $100 sweet spot
Price range
€6.30–€20.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #482 within Bier, Wein & Spirituosen. It carries 297 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
46%
Out of stock, average day
5.6%
Average rank
#482in Bier, Wein & Spirituosen
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
297per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Lakritz Likör products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

35

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

15%

  • Brand 129%
  • Brand 219%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (5 brands, 15%)

Demand

Lakritz Likör search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 3.2×

Search terms

Top Lakritz Likör search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lakritz likör36K/yr
  • lakritzlikör12K/yr
  • dark mark lakritzlikör8K/yr
  • lakritz schnaps7K/yr
  • dark mark6K/yr
  • lakritzschnaps5K/yr

Reviews and returns

What reviews say buyers love and hate about Lakritz Likör

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Geschmack insgesamt”
50%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Der SPITZMUND Likör schmeckt mir überhaupt nicht”
A buyer, on “Geschmack insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Lakritz Likör questions

Answered from the same tracked data.