Is lakritz likör profitable to sell on Amazon Germany?

The niche generates €22K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.4%. Flapen's verdict: Skip it (39/100).

How competitive is the lakritz likör niche?

11 brands and 35 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in lakritz likör?

Top complaints mined from reviews: Geschmack insgesamt, Alkoholgehalt, Lagertemperatur. The return rate is 0.1%.

When does demand for lakritz likör peak?

Demand peaks in May; the busiest month runs 3.2× the quietest.

What does it cost to enter the lakritz likör niche?

Listings span €6.30–€20.00; the average listing price is €13.62 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.

lakritz likör

Skip it

A small market ($22K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great297

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€13.62

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Okay+12.4%

90-day search growth — must beat 0% to launch

Price range

Okay€6.30–€20.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€22K

€22K/yr · 73K searches

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, lakritz likör is a €22K/yr Amazon Germany market (73K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

lakritz likör market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €54K–€68K; units × avg price
Conversion rate: 2.2%
Avg BSR: #482
Page quality: 0%
Prime: 46%
Sponsored: 54%
Out of stock: 5.6%
Avg brand age: 68 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

15%

Dark Mark29%
St. Hubertus19%
St. Hubertus-Tropfen12%
Spitzmund9%
Dirty Harry8%
Koskenkorva Vodka8%
Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.4% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 3.2×

Open Trend

Top lakritz likör search terms

lakritz likör36K/yr +21.1%2.8% conv.
lakritzlikör12K/yr -12.5%3.9% conv.
dark mark lakritzlikör8K/yr +6.5%2.8% conv.
lakritz schnaps7K/yr +16.5%2.8% conv.
dark mark6K/yr +0.6%2.0% conv.
lakritzschnaps5K/yr +36.2%3.0% conv.

All search terms

Top lakritz likör products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dark Mark Original Lakritzlikör (1 x 0.7 l)

Dark Mark€11.294.7★396 rev

St. Hubertus-Tropfen Lakritz (24 x 0.02 l)

St. Hubertus€6.304.8★198 rev

St. Hubertus Lakritz Tropfen (1x0 5 l)

St. Hubertus-Tropfen€6.494.4★12 rev

Dirty Harry€6.334.5★47 rev

Koskenkorva Salmiakki (1 x 0.5 l) - Lakritzlikör aus Finnland

Koskenkorva Vodka€10.194.7★647 rev

Newest

by launch date

St. Hubertus Lakritz Tropfen (1x0 5 l)

St. Hubertus-Tropfen€6.4912 rev

3mo ago

Dark Mark Cherry Likör 0 7L mit Amarena-Kirschen Geschmack 16% Vol.

Dark Mark€12.931 rev

4mo ago

St. Hubertus-Tropfen Lakritz (24 x 0.02 l)

St. Hubertus€6.30198 rev

1y ago

Spitzmund€18.8738 rev

2y ago

Spitzmund€19.4538 rev

2y ago

What buyers say about lakritz likör

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt58%

“Schmeckt”

Geschmack13%

“Guter Geschmack”

Alkoholgeschmack7%

“Super Lakritzlikör”

Qualität insgesamt6%

“Das Produkt ist aus Erfahrung super”

Geschenk Zweck4%

“War ein Geschenk”

Preis-Leistungs-Verhältnis4%

“Preis war okay”

Süße4%

“auch süß”

Design insgesamt1%

“Design ist ansprechend”

What buyers complain about

Geschmack insgesamt50%

“Der SPITZMUND Likör schmeckt mir überhaupt nicht”

Alkoholgehalt20%

“Den Alkohol merkt man beim Trinken überhaupt nicht”

Lagertemperatur10%

“Also ist ein Hinlegen der Flasche im Tiefkühler nicht ohne weiteres möglich”

Common questions

Is lakritz likör profitable to sell on Amazon Germany?: The niche generates €22K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.4%. Flapen's verdict: Skip it (39/100).
How competitive is the lakritz likör niche?: 11 brands and 35 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in lakritz likör?: Top complaints mined from reviews: Geschmack insgesamt, Alkoholgehalt, Lagertemperatur. The return rate is 0.1%.
When does demand for lakritz likör peak?: Demand peaks in May; the busiest month runs 3.2× the quietest.
What does it cost to enter the lakritz likör niche?: Listings span €6.30–€20.00; the average listing price is €13.62 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.