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Lakritz Bonbons

Fail

The top 5 brands take 97% of clicks, so Lakritz Bonbons is a Fail.

Flapen Score
44
44 / 100
Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46
Market size
€70K/yr84K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
44%top-5 click share · 8 brands · 27 sellers

Flapen Score

Lakritz Bonbons against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Lakritz Bonbons is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lakritz Bonbons market on Amazon at a glance

Shoppers on Amazon Germany searched for Lakritz Bonbons 84K times last year and spent an estimated €70K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
10.7%
Market size, estimated
€70Ka year
Top search term
kuhbonbon22K searches a year

02 · Price

A sale here is worth €7.79.

Listings sell for €7.79 on average, from €0.94 to €22.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €7.79 that is €2K to €4K a year per listing.

Average price
€7.79under the $15 to $100 sweet spot
Price range
€0.94–€22.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #121 within Süßigkeiten & Knabbereien. It carries 640 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
90%
Out of stock, average day
1.9%
Average rank
#121in Süßigkeiten & Knabbereien
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
640per listing
Listings tracked
29

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Lakritz Bonbons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

27

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 92%

Open market

2%

  • Brand 145%
  • Brand 245%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Lakritz Bonbons search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Lakritz Bonbons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kuhbonbon22K/yr
  • sallos19K/yr
  • lakritz bonbons12K/yr
  • sallos lakritz bonbons15K/yr
  • kuhbonbon lakritz5K/yr
  • lakritzbonbons4K/yr
  • sallos x-treme4K/yr
  • sallos lakritz4K/yr

Reviews and returns

What reviews say buyers love and hate about Lakritz Bonbons

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Geschmack insgesamt”
17%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt ziemlich schlecht”
A buyer, on “Geschmack insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lakritz Bonbons questions

Answered from the same tracked data.