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lakritz bonbons

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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 16Conversion 90Competition 68Returns 100Price range 33Avg price 22Brand share 7Review moat 72Quality gap 32

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good639.66

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€0.94–€22.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad€7.79

avg listing price — sweet spot $15–$100

Market size

Bad€70K

€70K/yr · 84K searches

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, lakritz bonbons is a €70K/yr Amazon Germany market (84K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

lakritz bonbons market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
€78K–€97K
units × avg price
Conversion rate
10.7%
Avg BSR
#121
Page quality
0%
Prime
90%
Sponsored
34%
Out of stock
1.9%
Avg brand age
79 months
Avg seller age
193 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

27

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 92%

Open market

2%

  • SALLOS45%
  • Kuhbonbon45%
  • Muh-Muhs4%
  • Needforsweet2%
  • Lakritz-Toffee2%
  • Cavendish & Harvey1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Weekly Amazon search volume, last 24 weeks — -17.7% search growth over the last 90 days.
2K1KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Top lakritz bonbons search terms

  • kuhbonbon22K/yr
  • sallos19K/yr
  • lakritz bonbons12K/yr
  • sallos lakritz bonbons15K/yr
  • kuhbonbon lakritz5K/yr
  • lakritzbonbons4K/yr
  • sallos x-treme4K/yr
  • sallos lakritz4K/yr
All search terms

Top lakritz bonbons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€4K10%€7K15%€11K20%€14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about lakritz bonbons

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt69%

“Schmeckt super”

Geschmack7%

“Schokoladig gut”

Weiches Gefühl4%

“Leckere softe Lakritzbonbons”

Preis-Leistungs-Verhältnis3%

“Tolles Preisleistungsverhältnis”

Süße3%

“angenehm süß, ohne zu aufdringlich zu sein.”

Textur/Konsistenz – insgesamt2%

“excellente Konsistenz, genau nach meinem Geschmack”

Vegan/Biologisch1%

“Endlich gibt es diese Kondheitserinnerung in vegan”

Qualität insgesamt1%

“Schon früher gutes Produkt”

Salzgehalt1%

“Leicht salzig mit süß”

Mischung/Verhältnis1%

“Super Kombi von Minze und Lakritze”

What buyers complain about

Geschmack insgesamt17%

“Schmeckt ziemlich schlecht”

Geschmack11%

“Sehr mild im Geschmack”

Preis-Leistungs-Verhältnis10%

“zu teuer”

Hartes Gefühl9%

“Sallos sind keine weichen Gummibärchen-Lakritze”

Alkoholgehalt7%

“wieso läuft er unter "enthält Alkohol"”

Künstliche Süßstoffe4%

“Ok. Geschmacklich ein bisschen künstlich, gibt leckere Sorten”

Qualität insgesamt3%

“Schlechte Qualität”

Würzigkeit2%

“Dadurch entstehen viele scharfe Kanten, sehr unangenehm”

beworben Vs Tatsächliches Produkt2%

“als "Mint-Lakritz" beworben wird, obwohl gar keine Minze drin ist.”

Textur/Konsistenz – insgesamt2%

“Geschmacklich sowie von der Konsistenz her nicht vergleichbar mit dem Original”

Common questions

Is lakritz bonbons profitable to sell on Amazon Germany?
The niche generates €70K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (44/100).
How competitive is the lakritz bonbons niche?
8 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in lakritz bonbons?
Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
What does it cost to enter the lakritz bonbons niche?
Listings span €0.94–€22.06; the average listing price is €7.79 (sweet spot $15–$100). The average incumbent carries 640 reviews — the moat a new listing must climb.