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Lakritz Adventskalender 2024

Fail

The top 5 products take 100% of clicks, so Lakritz Adventskalender 2024 is a Fail.

Flapen Score
40
40 / 100
Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 46
Market size
€108K/yr176K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Lakritz Adventskalender 2024 against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Lakritz Adventskalender 2024 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lakritz Adventskalender 2024 market on Amazon at a glance

Shoppers on Amazon Germany searched for Lakritz Adventskalender 2024 176K times last year and spent an estimated €108K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €108K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
1.8%
Market size, estimated
€108Ka year
Peak month
November9.2× the quietest month
Top search term
lakritz adventskalender88K searches a year

02 · Price

A sale here is worth €33.66.

Listings sell for €33.66 on average, from €20.32 to €45.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €33.66 that is €8K to €17K a year per listing.

Average price
€33.66inside the $15 to $100 sweet spot
Price range
€20.32–€45.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€8K–€17K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 69.7% of listings are out of stock. The average listing ranks #279 within Geschenkkörbe & Feinkostgeschenke. It carries 109 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
50%
Out of stock, average day
69.7%
Average rank
#279in Geschenkkörbe & Feinkostgeschenke
Average rating
4.18 starsAmazon Germany average 4.37 stars
Average reviews
109per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Lakritz Adventskalender 2024 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 129%
  • Brand 229%
  • Brand 322%
  • Brand 420%

Demand

Lakritz Adventskalender 2024 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarApr

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Lakritz Adventskalender 2024 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lakritz adventskalender88K/yr
  • adventskalender lakritz47K/yr
  • lakritz kalender3K/yr
  • sallos adventskalender10K/yr
  • adventskalender 2025 lakritz15K/yr
  • lakritz adventskalender 202513K/yr

Reviews and returns

What reviews say buyers love and hate about Lakritz Adventskalender 2024

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Geschenk Zweck”
25%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“zu teuer”
A buyer, on “Preis-Leistungs-Verhältnis”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Lakritz Adventskalender 2024 questions

Answered from the same tracked data.