lakritz
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good784.75avg incumbent reviews — the moat a new listing must climb
Price range
Good€0.94–€37.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good€425K€425K/yr · 905K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.03avg listing price — sweet spot $15–$100
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, lakritz is a €425K/yr Amazon Germany market (905K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- €502K–€602K
- units × avg price
- Launch success
- 27%
- 3 of 11 new (360d)
- Conversion rate
- 4.7%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 38%
- Out of stock
- 7.3%
- Avg brand age
- 80 months
- Avg seller age
- 180 days
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
77
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
31%
Top 20: 71%
Open market
24%
- Naschwerk20%
- Katjes17%
- HARIBO15%
- Kuhbonbon10%
- Red Band9%
- LAKRIDS BY BÜLOW6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 56 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nordthy Lakritz Mix 3er Set Salzlakritz stark Lakritzmix süß & salzig & Familienmix 3×170 g dänische Lakritz
Naschwerk€10.014.3★16 rev
Katjes Katzen Pfötchen Großpackung Vegan 1 x 700g
Katjes€3.884.6★1,396 rev
Nordthy Zuckerfreie Lakritz Mix 280g Original dänische Lakritz-Spezialitäten ohne Zucker Kalorienarme Süßigkeiten mit Lakritze Salzlakritz & Salmiak
Naschwerk€9.974.0★96 rev
Katjes Salzige Heringe Großpackung Vegan 1 x 700g
Katjes€3.834.6★271 rev
Lakritz-Toffee Kaubonbons mit Süßholzsaft 3 Stangen Toffees mit Lakritz-Geschmack als Vorratspackung oder Verkaufsdisplay zartschmelzende Dragees 3 x 41g
Lakritz-Toffee€1.554.6★655 rev
Newest
by launch date
Menozzi de Rosa 1836 Spaghetti di Liquirizia Lakritz-Spaghetti 90 g
MENOZZI DE ROSA 1836€5.7821 rev
Nordthy Lakritz Mix 3er Set Salzlakritz stark Lakritzmix süß & salzig & Familienmix 3×170 g dänische Lakritz
Naschwerk€10.0116 rev
Nordthy Lakritz Mix 3er Set Salzlakritz Mix stark mit Salmiak gefüllte Lakritzstangen & Lakritz-Dragees 470 g
Naschwerk€10.032 rev
LAKRIDS BY BÜLOW - LOVE SELECTION BOX - 435g - Pralinen-Geschenk mit Dänischen Gourmet Lakritz-Kugeln in edler Herz-Geschenkbox
LAKRIDS BY BÜLOW€37.2466 rev
Nordthy Lakritzstangen mit Salmiakfüllung 150g Salmiak Lakritz aus Skandinavien
Naschwerk€5.9820 rev
Trending
90-day click momentum
Meenk Geschenkset Experience 560g I Lakritz-Geschenk aus den Niederlanden I holländisches Lakritz I Drop I Mischung aus süßem und salzigem Lakritz I Dutch Licorice
Meenk€25.294.5★
Haribo Schnecken 150 Stück in Runddose 1500g
HARIBO€8.794.6★
Nordthy Lakritz Mix 3er Set Salzlakritz stark Lakritzmix süß & salzig & Familienmix 3×170 g dänische Lakritz
Naschwerk€10.014.3★
Nordthy Lakritzmix süß & salzig 800g Lakritz Mischung skandinavische Süßigkeiten inkl. Naschwerk Sticker
Naschwerk€10.053.9★
Nordthy Lakritz Mix 3er Set Salzlakritz Mix stark mit Salmiak gefüllte Lakritzstangen & Lakritz-Dragees 470 g
Naschwerk€10.034.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt super”
“Persönlich mochte ich die Salt Lakritze am besten”
“Geschmacklich teilweise gut”
“Ware super”
“Super Geschenk Idee”
“wie gesagt alles bestens”
“angenehm süß, ohne zu aufdringlich zu sein.”
“Faires Preis-/Leistungsverhältnis”
“Sehr leckere Mischung”
“Sie sind soft”
What buyers complain about
“Unverschämt hoher Preis”
“Nicht so lecker”
“Mehliger Geschmack”
“Ca. die hälfte der Lakritzen, war nur ein Klumpen”
“Sallos sind keine weichen Gummibärchen-Lakritze”
“Müll”
“Das Mild Salzig (blau)”
“Mega große Tüte”
“Stäbchen wurden vermutlich zu kühl gelagert”
“Die Lakritz Toffee sind Zuckersüß von lakritz schmeckt man kaum was”
Common questions
- Is lakritz profitable to sell on Amazon Germany?
- The niche generates €425K/yr across 56 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the lakritz niche?
- 20 brands and 77 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in lakritz?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
- When does demand for lakritz peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the lakritz niche?
- Listings span €0.94–€37.24; the average listing price is €10.03 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.
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