Is Kuvertüre profitable to sell on Amazon Germany?

Flapen scores Kuvertüre 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €543K a year across 24 tracked products. Search demand grew -27.6% in the last 90 days.

How competitive is the Kuvertüre niche on Amazon Germany?

3 brands and 26 sellers compete in Kuvertüre on Amazon Germany. The top 5 Kuvertüre products take 54% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Kuvertüre?

Kuvertüre buyers on Amazon Germany complain most about Lagertemperatur, Preis-Leistungs-Verhältnis, and Geschmack. An estimated 0.1% of orders come back.

When does demand for Kuvertüre peak?

Search demand for Kuvertüre on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 3.8× the quietest.

What does it cost to enter the Kuvertüre niche?

Kuvertüre sells for €24.40 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €1.09 to €119.23. The average product has 2,596 reviews, the count a new listing must catch up to.

Kuvertüre

Fail

The top 5 brands take 100% of clicks, so Kuvertüre is a Fail.

Flapen Score: 48
48 / 100Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46
Market size: €543K/yr344K searches / yr
90-day growth: -27.6%search demand this quarter
Competition: 54%top-5 click share · 3 brands · 26 sellers

Flapen Score

Kuvertüre against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Kuvertüre is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Kuvertüre market on Amazon at a glance

Shoppers on Amazon Germany searched for Kuvertüre 344K times last year and spent an estimated €543K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €543K a year.

Searches, last 12 months: 344K
Growth, 90 days vs prior 90: -27.6%
Conversion, latest week: 6.5%
Market size, estimated: €543Ka year
Peak month: December3.8× the quietest month
Top search term: callebaut schokolade104K searches a year

02 · Price

A sale here is worth €24.40.

Listings sell for €24.40 on average, from €1.09 to €119.23. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At €24.40 that is €18K to €24K a year per listing.

Average price: €24.40inside the $15 to $100 sweet spot
Price range: €1.09–€119.23
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 750–1,000
Revenue per listing a year: €18K–€24K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Koch- & Backzutaten. It carries 2,596 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings: 13%
Prime listings: 92%
Out of stock, average day: 0.0%
Average rank: #102in Koch- & Backzutaten
Average rating: 4.68 starsAmazon Germany average 4.37 stars
Average reviews: 2,596per listing
Listings tracked: 24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 54 months

Products

Top Kuvertüre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

Brand 188%
Brand 212%
Brand 31%

Demand

Kuvertüre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Kuvertüre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

callebaut schokolade104K/yr -25.5%8.3% conv.
kuvertüre80K/yr -33.8%3.4% conv.
callebaut45K/yr -18.9%6.3% conv.
kuchenglasur28K/yr -26.4%3.4% conv.
schokoglasur12K/yr -25.2%5.0% conv.
callebaut chocolate4K/yr -27.4%6.6% conv.
zartbitter kuvertüre10K/yr -28.4%4.3% conv.
glasur7K/yr -19.0%2.8% conv.
glasur kuchen7K/yr -16.0%3.3% conv.
kuchen glasur6K/yr -19.0%4.3% conv.

Reviews and returns

What reviews say buyers love and hate about Kuvertüre

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Lagertemperatur”

0.1%of orders come back

“Leider teils als Stück verschmolzen angekommen”

A buyer, on “Lagertemperatur”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Kuvertüre questions

Answered from the same tracked data.

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