Is kümmel profitable to sell on Amazon Germany?

The niche generates €79K/yr across 15 tracked products. 90-day search growth is -32.1%. Flapen's verdict: Skip it (41/100).

How competitive is the kümmel niche?

8 brands and 10 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in kümmel?

Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Kochanleitung. The return rate is 0.1%.

When does demand for kümmel peak?

Demand peaks in Oct–Nov; the busiest month runs 3.6× the quietest.

What does it cost to enter the kümmel niche?

Listings span €2.14–€15.84; the average listing price is €6.67 (sweet spot $15–$100). The average incumbent carries 431 reviews — the moat a new listing must climb.

kümmel

Skip it

Prices mostly outside the sweet spot ($2.14–$15.84) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great430.8

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€79K

€79K/yr · 71K searches

Avg price

Bad€6.67

avg listing price — sweet spot $15–$100

Growth

Bad-32.1%

90-day search growth — must beat 0% to launch

Price range

Bad€2.14–€15.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, kümmel is a €79K/yr Amazon Germany market (71K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kümmel market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: €67K–€83K; units × avg price
Conversion rate: 16.5%
Avg BSR: #493
Page quality: 0%
Prime: 93%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

vom-Achterhof44%
Fuchs20%
Ostmann11%
Kotanyi7%
Alpi Nature6%
OmVeda5%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 3.6×

Open Trend

Top kümmel search terms

kümmel40K/yr -25.4%6.4% conv.
kümmel ganz24K/yr -41.4%8.1% conv.
kümmelsamen4K/yr -31.6%7.4% conv.
kümmel ganz 1kg3K/yr -21.8%3.7% conv.

All search terms

Top kümmel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

500 g Kümmel ganz Kümmelsamen vom-Achterhof Gewürze Brotgewürz

vom-Achterhof€7.494.8★700 rev

Fuchs Kümmel ganz (1 x 450 g)

Fuchs€6.284.8★692 rev

1 kg Kümmel ganz Kümmelsamen vom-Achterhof Gewürze Brotgewürz

vom-Achterhof€11.284.8★700 rev

Alpi Nature Kümmel ganz 250g Kümmelsamen Kümmelkörner Kümmel ganz zum Kochen und Backen

Alpi Nature€6.374.6★829 rev

Ostmann Gewürze -Kümmel gemahlen | Würziges Aroma für Kohl- Kartoffel- und Fleischgerichte | 35 g in der Streudose

Ostmann€2.144.8★143 rev

Newest

by launch date

Wagner Gewürze - Kümmel ganz Optimal 100 g im Beutel

Wagner Gewürze€2.9655 rev

1y ago

OmVeda€6.6072 rev

2y ago

Fuchs Gewürze - Kümmel ganz - kräftiges Gewürz für Kohl- und Fleischgerichte oder zu Bratkartoffeln - natürliche Zutaten - 60 g in wiederverwendbarer recyclebarer Dose

Fuchs€3.9068 rev

2y ago

Kotanyi Kümmel ganz - Glas 80 ml

Kotanyi€2.14497 rev

3y ago

Kotanyi Kümmel ganz Gewürze für Großverbraucher und Gastronomie 600 g

Kotanyi€11.3236 rev

6y ago

What buyers say about kümmel

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Super Ware”

Geschmack insgesamt19%

“schmeckt super”

Würzigkeit9%

“Guchs Gewürze”

Frische7%

“Frische Qualität”

Geruch6%

“Spitzen-Qualität und intensives Aroma”

Geschmack4%

“Spitzen-Qualität und intensives Aroma”

Mischung/Verhältnis3%

“Gute Würzmischung”

Backen3%

“Sehr lecker für unsere Brote”

Gesamtgröße3%

“Ausserdem passt die Größe gut in meine Schublade”

Inhaltsstoffe – insgesamt3%

“Sehr gute Kräuter”

What buyers complain about

beworben Vs Tatsächliches Produkt75%

“Hätte ich gerne vorab gewusst, ohne jedes Artikelbild zu durchsuchen”

Kochanleitung25%

“Offenbar ist der Artikel, vermutlich aufgrund hygiensicher Bedenken, nicht zum Mahlen / Brotbacken geeignet”

Common questions

Is kümmel profitable to sell on Amazon Germany?: The niche generates €79K/yr across 15 tracked products. 90-day search growth is -32.1%. Flapen's verdict: Skip it (41/100).
How competitive is the kümmel niche?: 8 brands and 10 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in kümmel?: Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Kochanleitung. The return rate is 0.1%.
When does demand for kümmel peak?: Demand peaks in Oct–Nov; the busiest month runs 3.6× the quietest.
What does it cost to enter the kümmel niche?: Listings span €2.14–€15.84; the average listing price is €6.67 (sweet spot $15–$100). The average incumbent carries 431 reviews — the moat a new listing must climb.