- Flapen Score
- 45 / 100Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 4645
- Market size
- €192K/yr158K searches / yr
- 90-day growth
- -66.5%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 20 sellers
Flapen Score
Krokant against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Krokant is stronger. Inside it, weaker.
Market
The Krokant market on Amazon at a glance
Shoppers on Amazon Germany searched for Krokant 158K times last year and spent an estimated €192K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -66.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €192K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -66.5%
- Conversion, latest week
- 10.5%
- Market size, estimated
- €192Ka year
- Peak month
- December8.8× the quietest month
- Top search term
- blätterkrokant44K searches a year
02 · Price
A sale here is worth €11.61.
Listings sell for €11.61 on average, from €1.63 to €53.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €11.61 that is €3K to €6K a year per listing.
- Average price
- €11.61under the $15 to $100 sweet spot
- Price range
- €1.63–€53.16
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€6K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 44.6% of listings are out of stock. The average listing ranks #645 within Brot & Backwaren. It carries 143 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 56%
- Out of stock, average day
- 44.6%
- Average rank
- #645in Brot & Backwaren
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 143per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Krokant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RUF Haselnuss-Krokant karamellisierte Haselnüsse gehackt knuspriges Nuss-Topping für Frankfurter Kranz Torten & Eis glutenfrei & vegan
- Price
- €1.63
- Rating
- 4.7/5
- Reviews
- 247
- Age
- 10y ago

Lindt Schokolade Blätterkrokant Mischung | 85 g | Zartknuspriger Krokant in Gianduja Haselnuss Milchschokolade| Schokoladen-Geschenk zu Ostern | Osterschokolade
- Price
- €3.87
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 1y ago

Argenta Blätter-Krokant in Zartbitter-Schokolade 85g Mit 16% gerösteten Haselnüssen 66% Zartblätterkrokant in feiner Bitterschokolade Schokoklassiker aus Weißenfels
- Price
- €7.95
- Rating
- 4.1/5
- Reviews
- 52
- Age
- 7y ago

RUF Mandel-Krokant geröstete Mandeln karamellisiert zum Garnieren von Creme-Torten Apfel-Kuchen Plätzchen Pralinen & Eis glutenfrei & vegan
- Price
- €1.65
- Rating
- 4.8/5
- Reviews
- 111
- Age
- 2y ago

KoRo - Geröstete und gehackte Haselnüsse 1 kg - Hoher Ballaststoffgehalt - Kräftiger Nussgeschmack - Ideal geeignet zum Backen
- Price
- €20.59
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 2y ago
Trending
estimated 90-day click momentum
RUF Mandel-Krokant geröstete Mandeln karamellisiert zum Garnieren von Creme-Torten Apfel-Kuchen Plätzchen Pralinen & Eis glutenfrei & vegan
- Price
- €1.65
- Rating
- 4.8/5
- Reviews
- 111
- Age
- 2y ago

Lindt Blätterkrokant-Eier Beutel 85g
- Price
- €4.54
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 18y ago

KoRo - Geröstete und gehackte Haselnüsse 1 kg - Hoher Ballaststoffgehalt - Kräftiger Nussgeschmack - Ideal geeignet zum Backen
- Price
- €20.59
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 2y ago

RUF Haselnuss-Krokant karamellisierte Haselnüsse gehackt knuspriges Nuss-Topping für Frankfurter Kranz Torten & Eis glutenfrei & vegan
- Price
- €1.63
- Rating
- 4.7/5
- Reviews
- 247
- Age
- 10y ago

Dr. Oetker Professional Haselnuss Krokant-Streusel 700 g Dose
- Price
- €15.39
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 8y ago
Newest
by launch date
Niederegger | Pralinen Eier | Blätterkrokant | 1x 100g | Blätterkrokant-Eier umhüllt von Vollmilch-Schokolade | Ostereier | Ostergeschenk
- Price
- €6.32
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 10mo ago

Lindt Schokolade Blätterkrokant Mischung | 85 g | Zartknuspriger Krokant in Gianduja Haselnuss Milchschokolade| Schokoladen-Geschenk zu Ostern | Osterschokolade
- Price
- €3.87
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 1y ago

Lindt Blätterkrokant Kugeln Weiß | 85g Beutel | Zartknuspriger Krokant umhüllt von feiner weißer Schokolade | Edle Osterschokolade | Schokoladengeschenk | Osterpralinen | Genuss zu Ostern
- Price
- €4.22
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 2y ago

Lindt Schokolade | Blätterkrokant-Eier Box | 430g | Zartknusprige Krokant-Eier in feiner Gianduja-Haselnuss-Milchschokolade | Festliche Spezialität für Erwachsene | Exklusiv zu Ostern
- Price
- €19.95
- Rating
- 4.3/5
- Reviews
- 142
- Age
- 2y ago

RUF Mandel-Krokant geröstete Mandeln karamellisiert zum Garnieren von Creme-Torten Apfel-Kuchen Plätzchen Pralinen & Eis glutenfrei & vegan
- Price
- €1.65
- Rating
- 4.8/5
- Reviews
- 111
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
20
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- RUF49%
- Lindt26%
- ostprodukte-versand9%
- KoRo6%
- Dr. Oetker5%
- Niederegger5%
Demand
Krokant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 8.8×
Search terms
Top Krokant search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blätterkrokant44K/yr
- krokant16K/yr
- lindt blätterkrokant30K/yr
- blätterkrokant lindt17K/yr
- krokant streusel5K/yr
- gehackte haselnüsse7K/yr
- haselnüsse gehackt6K/yr
- haselnusskrokant4K/yr
- krokant schokolade4K/yr
- krokant eier6K/yr
Reviews and returns
What reviews say buyers love and hate about Krokant
We read the reviews and the return reasons for every product selling here.
“Etwas teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Krokant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









