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Krokant

Fail

Demand is soft, at -66.5% this quarter, so Krokant is a Fail.

Flapen Score
45
45 / 100
Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46
Market size
€192K/yr158K searches / yr
90-day growth
-66.5%search demand this quarter
Competition
68%top-5 click share · 6 brands · 20 sellers

Flapen Score

Krokant against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Krokant is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Krokant market on Amazon at a glance

Shoppers on Amazon Germany searched for Krokant 158K times last year and spent an estimated €192K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -66.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €192K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-66.5%
Conversion, latest week
10.5%
Market size, estimated
€192Ka year
Peak month
December8.8× the quietest month
Top search term
blätterkrokant44K searches a year

02 · Price

A sale here is worth €11.61.

Listings sell for €11.61 on average, from €1.63 to €53.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €11.61 that is €3K to €6K a year per listing.

Average price
€11.61under the $15 to $100 sweet spot
Price range
€1.63–€53.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 44.6% of listings are out of stock. The average listing ranks #645 within Brot & Backwaren. It carries 143 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
56%
Out of stock, average day
44.6%
Average rank
#645in Brot & Backwaren
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
143per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Krokant products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

€0€19K€38K€58K€77K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

20

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

0%

  • RUF49%
  • Lindt26%
  • ostprodukte-versand9%
  • KoRo6%
  • Dr. Oetker5%
  • Niederegger5%

Demand

Krokant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Krokant search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blätterkrokant44K/yr
  • krokant16K/yr
  • lindt blätterkrokant30K/yr
  • blätterkrokant lindt17K/yr
  • krokant streusel5K/yr
  • gehackte haselnüsse7K/yr
  • haselnüsse gehackt6K/yr
  • haselnusskrokant4K/yr
  • krokant schokolade4K/yr
  • krokant eier6K/yr

Reviews and returns

What reviews say buyers love and hate about Krokant

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Geschmack insgesamt”
34%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Etwas teuer”
A buyer, on “Preis-Leistungs-Verhältnis”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Krokant questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data