Is krokant profitable to sell on Amazon Germany?

The niche generates €192K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -66.5%. Flapen's verdict: Skip it (45/100).

How competitive is the krokant niche?

6 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in krokant?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geschmack. The return rate is 0.0%.

When does demand for krokant peak?

Demand peaks in Mar–Apr–Nov–Dec; the busiest month runs 8.8× the quietest.

What does it cost to enter the krokant niche?

Listings span €1.63–€53.16; the average listing price is €11.61 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.

krokant

Skip it

Soft demand (-66.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great143.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Price range

Good€1.63–€53.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€11.61

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€192K

€192K/yr · 158K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-66.5%

90-day search growth — must beat 0% to launch

Signals Out of Stock

According to Flapen's Amazon Germany niche tracking, krokant is a €192K/yr Amazon Germany market (158K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

krokant market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: €145K–€174K; units × avg price
Conversion rate: 10.5%
Avg BSR: #645
Page quality: 0%
Prime: 56%
Sponsored: 38%
Out of stock: 44.6%
Avg brand age: 66 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

RUF49%
Lindt26%
ostprodukte-versand9%
KoRo6%
Dr. Oetker5%
Niederegger5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -66.5% search growth over the last 90 days.

Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 8.8×

Open Trend

Top krokant search terms

blätterkrokant44K/yr -71.4%1.2% conv.
krokant16K/yr -37.2%10.1% conv.
lindt blätterkrokant30K/yr -83.5%0.7% conv.
blätterkrokant lindt17K/yr -71.9%1.0% conv.
krokant streusel5K/yr +35.0%17.2% conv.
gehackte haselnüsse7K/yr -11.6%3.9% conv.
haselnüsse gehackt6K/yr -18.5%3.1% conv.
haselnusskrokant4K/yr -13.2%19.3% conv.
krokant schokolade4K/yr -39.7%1.1% conv.
krokant eier6K/yr -86.9%1.3% conv.

All search terms

Top krokant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RUF Haselnuss-Krokant karamellisierte Haselnüsse gehackt knuspriges Nuss-Topping für Frankfurter Kranz Torten & Eis glutenfrei & vegan

RUF€1.634.7★247 rev

Lindt Schokolade Blätterkrokant Mischung | 85 g | Zartknuspriger Krokant in Gianduja Haselnuss Milchschokolade| Schokoladen-Geschenk zu Ostern | Osterschokolade

Lindt€3.874.5★99 rev

Argenta Blätter-Krokant in Zartbitter-Schokolade 85g Mit 16% gerösteten Haselnüssen 66% Zartblätterkrokant in feiner Bitterschokolade Schokoklassiker aus Weißenfels

ostprodukte-versand€7.954.1★52 rev

RUF Mandel-Krokant geröstete Mandeln karamellisiert zum Garnieren von Creme-Torten Apfel-Kuchen Plätzchen Pralinen & Eis glutenfrei & vegan

RUF€1.654.8★111 rev

KoRo - Geröstete und gehackte Haselnüsse 1 kg - Hoher Ballaststoffgehalt - Kräftiger Nussgeschmack - Ideal geeignet zum Backen

KoRo€20.594.5★53 rev

Newest

by launch date

Niederegger€6.323 rev

10mo ago

Lindt Schokolade Blätterkrokant Mischung | 85 g | Zartknuspriger Krokant in Gianduja Haselnuss Milchschokolade| Schokoladen-Geschenk zu Ostern | Osterschokolade

Lindt€3.8799 rev

1y ago

Lindt€4.2232 rev

2y ago

Lindt€19.95142 rev

2y ago

RUF Mandel-Krokant geröstete Mandeln karamellisiert zum Garnieren von Creme-Torten Apfel-Kuchen Plätzchen Pralinen & Eis glutenfrei & vegan

RUF€1.65111 rev

2y ago

What buyers say about krokant

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt56%

“Schmecken super”

Qualität insgesamt12%

“Super Qualität”

Knusprigkeit5%

“Lecker Krokant”

Geschmack5%

“Guter, intensiver Geschmack”

Preis-Leistungs-Verhältnis4%

“Super Preis”

Süße4%

“Immer süsser”

Backen3%

“Backzutat bester Qualität”

Frische2%

“Gut und frisch”

Geschenk Zweck2%

“Schöne Gross Geschenk Packung”

Haltbarkeit1%

“als Deko dennoch ausreichend.”

What buyers complain about

Preis-Leistungs-Verhältnis34%

“Etwas teuer”

Geschmack insgesamt14%

“Nicht so lecker”

Geschmack13%

“Komischer Beigeschmack”

Qualität insgesamt6%

“Zu teuer für die Qualität”

beworben Vs Tatsächliches Produkt4%

“die Beschreibung sollte genauer sein.”

Ethischer Handel/Fairer Handel4%

“Betrug am Kunden”

Bitter2%

“Bitter”

Inhaltsstoffe – insgesamt2%

“Absoluter Müll, reiner Zucker, keine festen Bestandteile von Haselnüssen, zerlaufen beim Kontakt mit Flüssigkeit sofort und hinterlassen nur nasse stellen, keine Nussfrakmente”

Feucht/Trocken2%

“hinterlassen nur nasse stellen,”

Gesamtgröße1%

“Die hier sind etwas kleiner (17 statt 18 Gramm).”

Common questions

Is krokant profitable to sell on Amazon Germany?: The niche generates €192K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -66.5%. Flapen's verdict: Skip it (45/100).
How competitive is the krokant niche?: 6 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in krokant?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geschmack. The return rate is 0.0%.
When does demand for krokant peak?: Demand peaks in Mar–Apr–Nov–Dec; the busiest month runs 8.8× the quietest.
What does it cost to enter the krokant niche?: Listings span €1.63–€53.16; the average listing price is €11.61 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.

krokant

krokant market data

Competition & brand share

Demand & seasonality

Top krokant search terms

Top krokant products on Amazon

Top sellers

Newest

Trending

What buyers say about krokant

What buyers love

What buyers complain about

Common questions

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