Kraken Rum

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €64K a year.

Searches, last 12 months

118K

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

2.1%

Market size, estimated

€64Ka year

Peak month

December2.3× the quietest month

Top search term

kraken61K searches a year

Listings sell for €26.42 on average, from €17.02 to €36.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €26.42 that is €7K to €13K a year per listing.

Average price

€26.42inside the $15 to $100 sweet spot

Price range

€17.02–€36.92

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

€7K–€13K

Returns

0.1%of orders · Amazon Germany median 1.1%

27% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #217 within Bier, Wein & Spirituosen. It carries 2,475 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

27%

Prime listings

36%

Out of stock, average day

0.0%

Average rank

#217in Bier, Wein & Spirituosen

Average rating

4.44 starsAmazon Germany average 4.37 stars

Average reviews

2,475per listing

Listings tracked

11

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

61 months