Is kraken rum profitable to sell on Amazon Germany?

The niche generates €64K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (38/100).

How competitive is the kraken rum niche?

5 brands and 36 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kraken rum?

Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Qualität insgesamt, Materialqualität. The return rate is 0.1%.

When does demand for kraken rum peak?

Demand peaks in Mar–May–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the kraken rum niche?

Listings span €17.02–€36.92; the average listing price is €26.42 (sweet spot $15–$100). The average incumbent carries 2,475 reviews — the moat a new listing must climb.

kraken rum

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€26.42

avg listing price — sweet spot $15–$100

Price range

Incredible€17.02–€36.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,474.55

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad€64K

€64K/yr · 118K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon Germany niche tracking, kraken rum is a €64K/yr Amazon Germany market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May–Dec. Verdict: Skip it — 38/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kraken rum market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: €79K–€106K; units × avg price
Conversion rate: 2.1%
Avg BSR: #217
Page quality: 0%
Prime: 36%
Sponsored: 27%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Kraken81%
The Kraken9%
mojingder5%
Schnapskrake3%
Generisch2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.

Peak months: Mar, May, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top kraken rum search terms

kraken61K/yr -15.8%0.2% conv.
kraken rum50K/yr +60.8%4.1% conv.
kranken7K/yr -24.0%0.0% conv.

All search terms

Top kraken rum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kraken Black Spiced Rum | Mit einzigartig-würzigem Geschmack | 40% vol. | 0 7 l

Kraken€17.024.7★12,454 rev

Kraken Black Spiced Rum | In der Geschenkverpackung | Mit einzigartig-würzigem Geschmack | 40% vol. | 0 7 l

Kraken€20.115.0★6 rev

Kraken Black Spiced Roast Coffee Rum | Mit einzigartig-würzigem Geschmack in der Kaffee-Edition| 40% vol. | 0 7 l

Kraken€21.184.7★12,454 rev

Kraken Rum-Glas-Oktopus Schnapsdekanter The Kraken Rum Edition 3D-Oktopus-Flasche künstlerischer Oktopu-förmiger Glasdekanter Nautische Kunst-Sammler-Display für Whiskey Wein Likör Bar Heimdekoration

mojingder€19.652.4★5 rev

The Kraken Black Spiced Unknown Deep Limited Edition #1 2020 40% Vol. 0 7l

The Kraken€36.924.6★179 rev

Newest

by launch date

Edition 3D Oktopus Whisky-Set | Dekanter + 2 Gläser | ideal für Whisky Rum Bourbon oder Cocktails Einzigartiges Whisky Geschenke für Männer Bar & Sammler (A 350 Milliliter)

Generisch€29.680 rev

1mo ago

mojingder€19.655 rev

1mo ago

Kraken Black Spiced Rum | In der Geschenkverpackung | Mit einzigartig-würzigem Geschmack | 40% vol. | 0 7 l

Kraken€20.116 rev

3mo ago

The Kraken Black Spiced The Legendary Survivor Series 40% Vol. 0 7l

Kraken€34.8344 rev

1y ago

Kraken Black Spiced Roast Coffee Rum | Mit einzigartig-würzigem Geschmack in der Kaffee-Edition| 40% vol. | 0 7 l

Kraken€21.1812,454 rev

2y ago

What buyers say about kraken rum

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck18%

“Perfekt als Geschenk oder für die eigene Sammlung”

Geschmack17%

“Lecker - pur oder mit Cola”

Qualität insgesamt11%

“Gute qualität”

Alkoholgeschmack11%

“Super Rum”

Süße11%

“Süß und lecker”

Sammlungsobjekte8%

“Perfekt als Geschenk oder für die eigene Sammlung”

Design insgesamt6%

“Schönes Flaschen- und Trinkglas-Design”

Geschmack insgesamt6%

“Kräftig, würzig und unverwechselbar”

Dicke6%

“Das Glas ist dickwandig und hochwertig”

Gewicht schwer3%

“Er ist schwer, stabil und gut verarbeitet”

What buyers complain about

beworben Vs Tatsächliches Produkt38%

“Der Müll sieht nicht mal im Ansatz so aus wie auf den Bildern”

Qualität insgesamt33%

“Müll”

Materialqualität13%

“Alles wirkt billig und quer über dem”

Top return reasons

beworben Vs Tatsächliches Produkt44%