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Korn

Fail

Shoppers spend an estimated $52K a year here, so Korn is a Fail.

Flapen Score
47
47 / 100
Top 42% of 1,367 Lebensmittel & Getränke niches · +1 vs the category median of 46
Market size
€52K/yr87K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
62%top-5 click share · 11 brands · 22 sellers

Flapen Score

Korn against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Korn is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korn market on Amazon at a glance

Shoppers on Amazon Germany searched for Korn 87K times last year and spent an estimated €52K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
2.7%
Market size, estimated
€52Ka year
Peak month
December1.7× the quietest month
Top search term
korn43K searches a year

02 · Price

A sale here is worth €22.33.

Listings sell for €22.33 on average, from €5.84 to €58.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €22.33 that is €2K to €6K a year per listing.

Average price
€22.33inside the $15 to $100 sweet spot
Price range
€5.84–€58.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,038 within Bier, Wein & Spirituosen. It carries 50 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
39%
Out of stock, average day
0.9%
Average rank
#1,038in Bier, Wein & Spirituosen
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
50per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Korn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

22

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

  • Brand 138%
  • Brand 229%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 13%)

Demand

Korn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Korn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • korn43K/yr
  • korn schnaps29K/yr
  • doppelkorn16K/yr

Reviews and returns

What reviews say buyers love and hate about Korn

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt”
A buyer, on “Geschmack insgesamt”27% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Korn questions

Answered from the same tracked data.