Korean Food
FailDemand is soft, at -33.5% this quarter, so Korean Food is a Fail.
- Flapen Score
- 40 / 100Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 4640
- Market size
- €197K/yr393K searches / yr
- 90-day growth
- -33.5%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 46 sellers
Flapen Score
Korean Food against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Korean Food is stronger. Inside it, weaker.
Market
The Korean Food market on Amazon at a glance
Shoppers on Amazon Germany searched for Korean Food 393K times last year and spent an estimated €197K. The top 5 brands take 93% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €197K a year.
- Searches, last 12 months
- 393K
- Growth, 90 days vs prior 90
- -33.5%
- Conversion, latest week
- 8.5%
- Market size, estimated
- €197Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- gochujang143K searches a year
02 · Price
A sale here is worth €5.87.
Listings sell for €5.87 on average, from €1.73 to €28.18. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €5.87 that is €9K to €12K a year per listing.
- Average price
- €5.87under the $15 to $100 sweet spot
- Price range
- €1.73–€28.18
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €9K–€12K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
31% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Saucen & Marinaden. It carries 2,148 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Saucen & Marinaden
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,148per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Korean Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sunchang Gochujang 500 g
- Price
- €4.23
- Rating
- 4.7/5
- Reviews
- 1,371
- Age
- 16y ago

Sempio Paprika Paste scharf Gochujang - 1 x 500 g
- Price
- €3.36
- Rating
- 4.6/5
- Reviews
- 604
- Age
- 3y ago

Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen 1 x 500 g
- Price
- €5.42
- Rating
- 4.5/5
- Reviews
- 236
- Age
- 1y ago

CHUNG JUNG ONE - Gochujang Scharfe Rote Pfefferpaste (1 X 500 GR)
- Price
- €7.38
- Rating
- 4.6/5
- Reviews
- 19,787
- Age
- 16y ago

SEMPIO - Gochujang Scharfe Rote Pfefferpaste - (1 X 500 GR)
- Price
- €6.86
- Rating
- 4.6/5
- Reviews
- 3,607
- Age
- 6y ago
Trending
estimated 90-day click momentum
Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen Squeeze Flasche - 1 x 290 g
- Price
- €3.97
- Rating
- 4.5/5
- Reviews
- 236
- Age
- 3mo ago

BIBIGO Kimchi geschnitten Fermentierter Kohl aus Korea Ohne Fischsauce und halal 1 x 150 g
- Price
- €2.40
- Rating
- 4.2/5
- Reviews
- 121
- Age
- 1y ago

Bamboo Garden - Chili Paste rot | Scharfe Würzpaste für Fleisch- und Gemüsegerichte | Vegan | 45 g in der Tube
- Price
- €1.73
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 1y ago

CHUNG JUNG ONE - Gochujang Scharfe Rote Pfefferpaste (1 X 500 GR)
- Price
- €7.38
- Rating
- 4.6/5
- Reviews
- 19,787
- Age
- 16y ago

Sunchang Gochujang 500 g
- Price
- €4.23
- Rating
- 4.7/5
- Reviews
- 1,371
- Age
- 16y ago
Newest
by launch date
Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen Squeeze Flasche - 1 x 290 g
- Price
- €3.97
- Rating
- 4.5/5
- Reviews
- 236
- Age
- 3mo ago

BIBIGO Kimchi geschnitten Fermentierter Kohl aus Korea Ohne Fischsauce und halal 1 x 150 g
- Price
- €2.40
- Rating
- 4.2/5
- Reviews
- 121
- Age
- 1y ago

Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen 1 x 500 g
- Price
- €5.42
- Rating
- 4.5/5
- Reviews
- 236
- Age
- 1y ago

Bamboo Garden - Chili Paste rot | Scharfe Würzpaste für Fleisch- und Gemüsegerichte | Vegan | 45 g in der Tube
- Price
- €1.73
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 1y ago

SEMPIO - Chilipaste Rot Scharf Gochujang - (1 X 250 GR)
- Price
- €2.60
- Rating
- 4.6/5
- Reviews
- 480
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
46
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
4%
- Chung Jung One36%
- Sempio34%
- BIBIGO18%
- asiafoodland.de3%
- SEMPIO3%
- CJ2%
- Open — no brand owns it (2 brands, 4%)
Demand
Korean Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Korean Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gochujang143K/yr
- korean food115K/yr
- koreanische lebensmittel48K/yr
- gochujang paste44K/yr
- koreanisches essen8K/yr
- gochujang paste mild8K/yr
- chili paste6K/yr
- chilipaste6K/yr
- chilli paste5K/yr
- gojuchang paste7K/yr
Reviews and returns
What reviews say buyers love and hate about Korean Food
We read the reviews and the return reasons for every product selling here.
“Schmeckt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Korean Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









