korean food
Skip itSoft demand (-33.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Good€1.73–€28.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,148avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€197K€197K/yr · 393K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad€5.87avg listing price — sweet spot $15–$100
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, korean food is a €197K/yr Amazon Germany market (393K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
korean food market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- €176K–€235K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 31%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
46
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
4%
- Chung Jung One36%
- Sempio34%
- BIBIGO18%
- asiafoodland.de3%
- SEMPIO3%
- CJ2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -33.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Top korean food search terms
- gochujang143K/yr
- korean food115K/yr
- koreanische lebensmittel48K/yr
- gochujang paste44K/yr
- koreanisches essen8K/yr
- gochujang paste mild8K/yr
- chili paste6K/yr
- chilipaste6K/yr
- chilli paste5K/yr
- gojuchang paste7K/yr
Top korean food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sunchang Gochujang 500 g
Chung Jung One€4.234.7★1,371 rev
Sempio Paprika Paste scharf Gochujang - 1 x 500 g
Sempio€3.364.6★604 rev
Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen 1 x 500 g
BIBIGO€5.424.5★236 rev
CHUNG JUNG ONE - Gochujang Scharfe Rote Pfefferpaste (1 X 500 GR)
Chung Jung One€7.384.6★19,787 rev
SEMPIO - Gochujang Scharfe Rote Pfefferpaste - (1 X 500 GR)
Sempio€6.864.6★3,607 rev
Newest
by launch date
Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen Squeeze Flasche - 1 x 290 g
BIBIGO€3.97236 rev
BIBIGO Kimchi geschnitten Fermentierter Kohl aus Korea Ohne Fischsauce und halal 1 x 150 g
BIBIGO€2.40121 rev
Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen 1 x 500 g
BIBIGO€5.42236 rev
Bamboo Garden - Chili Paste rot | Scharfe Würzpaste für Fleisch- und Gemüsegerichte | Vegan | 45 g in der Tube
Bamboo Garden€1.7392 rev
SEMPIO - Chilipaste Rot Scharf Gochujang - (1 X 250 GR)
Sempio€2.60480 rev
Trending
90-day click momentumBibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen Squeeze Flasche - 1 x 290 g
BIBIGO€3.974.5★
BIBIGO Kimchi geschnitten Fermentierter Kohl aus Korea Ohne Fischsauce und halal 1 x 150 g
BIBIGO€2.404.2★
Bamboo Garden - Chili Paste rot | Scharfe Würzpaste für Fleisch- und Gemüsegerichte | Vegan | 45 g in der Tube
Bamboo Garden€1.734.3★
CHUNG JUNG ONE - Gochujang Scharfe Rote Pfefferpaste (1 X 500 GR)
Chung Jung One€7.384.6★
Sunchang Gochujang 500 g
Chung Jung One€4.234.7★
What buyers say about korean food
What buyers praise and complain about, mined from review topics.What buyers love
“Lekkerrr”
“Guter Geschmack”
“very nice, not too spicy”
“Top Produkt”
“Super Würzpaste für viele Gerichte”
“Außerdem ist der Preis wirklich fair”
“Wie erwartet”
“Fruchtig, frisch,”
“Nicht salzig, hält sich gut im Kühlschrank”
“Und für Veganer auch geeignet, also Pluspunkt von mir”
What buyers complain about
“Schmeckt nicht”
“Nicht scharf”
“Mehr als 1.99€ würde ich allerdings auf keinen Fall bezahlen”
“Schade die Packung ist so klein”
“und fast komplett zerbröselt”
“Geschmacklich nicht überzeugend”
“Als Zutaten steht an erster Stelle Zucker, was ich nicht toll finde”
“Vorsicht mit dem Salzgehalt”
“Für den Preis hätte die Auswahl definitiv hochwertiger sein können”
“sind diese sehr fettig, ob man diesen „crisp“ braucht?”
Top return reasons
Common questions
- Is korean food profitable to sell on Amazon Germany?
- The niche generates €197K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the korean food niche?
- 8 brands and 46 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in korean food?
- Top complaints mined from reviews: Geschmack insgesamt, Würzigkeit, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for korean food peak?
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the korean food niche?
- Listings span €1.73–€28.18; the average listing price is €5.87 (sweet spot $15–$100). The average incumbent carries 2,148 reviews — the moat a new listing must climb.