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Kopiko

Fail

The top 5 brands take 93% of clicks, so Kopiko is a Fail.

Flapen Score
46
46 / 100
Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size
€92K/yr112K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
55%top-5 click share · 11 brands · 29 sellers

Flapen Score

Kopiko against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Kopiko is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kopiko market on Amazon at a glance

Shoppers on Amazon Germany searched for Kopiko 112K times last year and spent an estimated €92K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €92K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
6.4%
Market size, estimated
€92Ka year
Peak month
September1.7× the quietest month
Top search term
kopiko30K searches a year

02 · Price

A sale here is worth €12.85.

Listings sell for €12.85 on average, from €2.89 to €48.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €12.85 that is €1K to €3K a year per listing.

Average price
€12.85under the $15 to $100 sweet spot
Price range
€2.89–€48.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #187 within Süßigkeiten & Knabbereien. It carries 140 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
79%
Out of stock, average day
10.8%
Average rank
#187in Süßigkeiten & Knabbereien
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
140per listing
Listings tracked
29

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Kopiko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

29

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

6%

  • Brand 169%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (5 brands, 6%)

Demand

Kopiko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Kopiko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kopiko30K/yr
  • roshen25K/yr
  • kopiko kaffeebonbons19K/yr
  • kaffeebonbons13K/yr
  • kaffee bonbons12K/yr
  • roshen bonbons6K/yr
  • kopiko coffee candy4K/yr
  • kopiko coffee3K/yr

Reviews and returns

What reviews say buyers love and hate about Kopiko

We read the reviews and the return reasons for every product selling here.

71%of positive reviews mention “Geschmack insgesamt”
25%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“da wo der Kaffee nicht richtig gut schmeckt”
A buyer, on “Geschmack insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Kopiko questions

Answered from the same tracked data.