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Kombu

Fail

The top 5 products take 94% of clicks, so Kombu is a Fail.

Flapen Score
35
35 / 100
Ranks 1,239 of 1,367 Lebensmittel & Getränke niches · −11 vs the category median of 46
Market size
€48K/yr33K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
94%top-5 click share · 6 brands · 14 sellers

Flapen Score

Kombu against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Kombu is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kombu market on Amazon at a glance

Shoppers on Amazon Germany searched for Kombu 33K times last year and spent an estimated €48K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
14.2%
Market size, estimated
€48Ka year
Peak month
January2.5× the quietest month
Top search term
kombu22K searches a year

02 · Price

A sale here is worth €10.27.

Listings sell for €10.27 on average, from €3.65 to €20.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €10.27 that is €3K to €5K a year per listing.

Average price
€10.27under the $15 to $100 sweet spot
Price range
€3.65–€20.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #122 within Gewürze & Fix-Produkte. It carries 826 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#122in Gewürze & Fix-Produkte
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
826per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Kombu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 230%
  • Brand 312%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Kombu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Kombu

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Qualität insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Super Qualität”
A buyer, on “Qualität insgesamt”54% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Kombu questions

Answered from the same tracked data.