Is kokosöl profitable to sell on Amazon Germany?

The niche generates €1.3M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the kokosöl niche?

10 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in kokosöl?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.

When does demand for kokosöl peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the kokosöl niche?

Listings span €3.11–€37.46; the average listing price is €13.92 (sweet spot $15–$100). The average incumbent carries 3,709 reviews — the moat a new listing must climb.

kokosöl

Worth a look

Shows low returns (0.1%), but soft demand (-13.8% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great12.0%

search→purchase rate — share of searches ending in a sale

Market size

Great€1.3M

€1.3M/yr · 777K searches

Avg price

Good€13.92

avg listing price — sweet spot $15–$100

Price range

Good€3.11–€37.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,709.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kokosöl is a €1.3M/yr Amazon Germany market (777K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kokosöl market data

Units sold / yr: 80K–100K; avg 5,000–6,000/product
Revenue / yr: €1.1M–€1.4M; units × avg price
Conversion rate: 12.0%
Avg BSR: #13
Page quality: 0%
Prime: 86%
Sponsored: 79%
Out of stock: 6.3%
Avg brand age: 68 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

Alnatura33%
by Amazon28%
CocoNativo8%
Eat Wholesome7%
mituso7%
Ölmühle Solling4%
Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top kokosöl search terms

kokosöl453K/yr -5.3%10.6% conv.
coconut oil88K/yr -14.1%5.5% conv.
kokosöl bio66K/yr -41.6%12.3% conv.
kokosfett46K/yr -35.9%8.2% conv.
kokosnussöl27K/yr -16.2%7.8% conv.
bio kokosöl25K/yr -17.4%10.4% conv.
bio kokosöl nativ kaltgepresst11K/yr -21.8%9.5% conv.
kokosfett bio8K/yr +7.1%14.1% conv.
natives kokosöl6K/yr -23.0%12.2% conv.
kokos öl7K/yr -4.1%7.5% conv.

All search terms

Top kokosöl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

by Amazon Natives Bio-Kokosöl 950ml

by Amazon€11.014.8★1,864 rev

Alnatura Bio Kokosöl Neutral 400 ml

Alnatura€5.454.7★595 rev

Alnatura Bio Kokosöl nativ 220 ml

Alnatura€3.114.7★258 rev

Eat Wholesome Bio Natives Kokosnussöl 500ml - Roh Kalt Gepresst Preisgekrönt Glas Im Karton Zum Kochen Backen Hautpflege & Haar Vegan

Eat Wholesome€7.504.7★2,738 rev

Bio Kokosöl CocoNativo - 1000mL (1L) - Bio Kokosfett Kokosnussöl Premium Nativ Kaltgepresst Rohkostqualität Rein (1000ml) - zum Kochen Braten und Backen für Haare und Haut

CocoNativo€17.254.8★15,000 rev

Newest

by launch date

Heldengrün Kokosöl flüssig [100% REIN] Dermatologisch getestet - Kokosnussöl für Haut & Haare - Fraktioniertes Kokosöl für Ätherische Öle - Inklusive Pipette & Pump - Fractionated Coconut Oil

Heldengrün€12.12107 rev

10mo ago

Alnatura Bio Kokosöl Neutral 400 ml

Alnatura€5.45595 rev

2y ago

Essican Purelife Reines Kokosnussöl flüssig 100ml MCT Fraktioniertes Kokosöl Kokosnussöl für die Haut Trägeröle zum Mischen mit ätherischen Ölen Fördert Haarwachstum & Hydratisierte Haut

Essican Purelife€7.531,352 rev

2y ago

GoNaturals Fraktioniertes Kokosöl - 250ml - 100% Reines natürliches Kokosnussöl - Coconut Oil for hair Kokosöl flüssig Kokosöl Haare Kokosöl Haut & Nägel - Schnelleinziehend und Nicht-Fettend

GONATURALS€14.621,456 rev

2y ago

Ölmühle Solling - Kokosfett desodoriert 1 0 l Schraubglas - Bio

Ölmühle Solling€11.50116 rev

2y ago

What buyers say about kokosöl

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Beste Produkte”

Geruch9%

“Perfekt zum mischen mit duftöl”

Geschmack insgesamt8%

“schmeckt auch so”

Preis-Leistungs-Verhältnis8%

“Super Preis -Leistung”

beworben Vs Tatsächliches Produkt6%

“Produkt wie beschrieben”

Geschmack6%

“1 A Geschmack wie immer”

Vegan/Biologisch4%

“Super bio Kokosöl”

Ölig/fettig4%

“Sehr gute Alternative zu Fett und (Raps) Öl”

Inhaltsstoffe – insgesamt3%

“Das beste neutrale Kokosöl”

Backen2%

“Super zum Braten”

What buyers complain about

Geruch22%

“Muffig riechendes Öl”

Preis-Leistungs-Verhältnis10%

“wenig für viel geld”

Geschmack8%

“Geschmacksneutral”

Motorleistung6%

“Schwierigkeiten beim pumpen”

Geschmack insgesamt5%

“– kein Kokosgeschmack”

Textur/Konsistenz – insgesamt4%

“Konsistenz: ölig”

Funktionalität insgesamt3%

“Also, ich bekomme es im Kaffee nicht herunter(sollte einen anderen Zweck erfüllen).”

Lagertemperatur3%

“leider ist es bei den temperaturen eine kokos Suppe geworden SCHADE”

Allergien3%

“Roter Hautausschlag im Gesicht”

Verdünnt/wässrig3%

“Ist sehr fest kein flüssiges Öl”

Top return reasons

Geruch44%

Auslaufsicher7%

Motorleistung6%

Defekt Material/Teile6%

beworben Vs Tatsächliches Produkt6%

Qualität insgesamt5%

Produktzustand4%

Ölig/fettig4%

Gesamtgröße2%

Inhaltsstoffe – insgesamt2%

Common questions

Is kokosöl profitable to sell on Amazon Germany?: The niche generates €1.3M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the kokosöl niche?: 10 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in kokosöl?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
When does demand for kokosöl peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the kokosöl niche?: Listings span €3.11–€37.46; the average listing price is €13.92 (sweet spot $15–$100). The average incumbent carries 3,709 reviews — the moat a new listing must climb.

kokosöl

kokosöl market data

Competition & brand share

Demand & seasonality

Top kokosöl search terms

Top kokosöl products on Amazon

Top sellers

Newest

Trending

What buyers say about kokosöl

What buyers love

What buyers complain about

Top return reasons

Common questions

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