Kokosöl
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -13.8% this quarter, so Kokosöl is a Maybe.
- Flapen Score
- 52 / 100Top 21% of 1,367 Lebensmittel & Getränke niches · +6 vs the category median of 4652
- Market size
- €1.3M/yr777K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 14 sellers
Flapen Score
Kokosöl against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Kokosöl is stronger. Inside it, weaker.
Market
The Kokosöl market on Amazon at a glance
Shoppers on Amazon Germany searched for Kokosöl 777K times last year and spent an estimated €1.3M. The top 5 brands take 83% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.
- Searches, last 12 months
- 777K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 12.0%
- Market size, estimated
- €1.3Ma year
- Peak month
- November1.3× the quietest month
- Top search term
- kokosöl453K searches a year
02 · Price
A sale here is worth €13.92.
Listings sell for €13.92 on average, from €3.11 to €37.46. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At €13.92 that is €70K to €84K a year per listing.
- Average price
- €13.92under the $15 to $100 sweet spot
- Price range
- €3.11–€37.46
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- €70K–€84K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #13 within Öl, Essig & Dressings. It carries 3,709 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 86%
- Out of stock, average day
- 6.3%
- Average rank
- #13in Öl, Essig & Dressings
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,709per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Kokosöl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
14
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
13%
- Brand 133%
- Brand 228%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 64%
- Open — no brand owns it (4 brands, 13%)
Demand
Kokosöl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Kokosöl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kokosöl453K/yr
- coconut oil88K/yr
- kokosöl bio66K/yr
- kokosfett46K/yr
- kokosnussöl27K/yr
- bio kokosöl25K/yr
- bio kokosöl nativ kaltgepresst11K/yr
- kokosfett bio8K/yr
- natives kokosöl6K/yr
- kokos öl7K/yr
Reviews and returns
What reviews say buyers love and hate about Kokosöl
We read the reviews and the return reasons for every product selling here.
“Muffig riechendes Öl”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kokosöl questions
Answered from the same tracked data.









